This 119-page Philip Morris document is a gold mine of internal information about the company's strategies to defeat smoking bans and excise taxes.
Strategies inlcude encouraging tighter restrictions on the operation of nonprofit (health) organizations (for example, restricting how much of these groups' income could go to administrative and lobbying costs and creating minimum percentages of funding that they would have to put towards research), to use of PM's "Accommodation Program" as a "tactical weapon" to support preemptive state legislation.
In the document, PM laments that "Recent Polling Says Californians Want Smoking Restrictions," and that the "Industry's Economic Impact Arguments Losing Credibility as Glanz Studies Have More Credibility with Media."
On page 80, PM recounts the company's reasons for opposing bans:
"If smokers can't smoke on the way to work, at work, in stores, banks, restaurants, malls and other public places, they are going to smoke less. A large percentage of them are going to quit. In short, cigarette purchases will be drastically reduced and volume declines will accelerate."
Other parts of the document outline exactly how PM works with R.J. Reynolds to interfere in efforts to enact smoking bans: organizing smokers in its database to call city council members and testify at public hearing, convincing restaurant associations to oppose bans, setting up phone banks to assist people in making calls to oppose bans, pressing employees of PM subsidiaries into helping oppose smoking ordinances (Miller, Kraft, etc.)