Brady, J.; Herrity, T.
Scruggs, J.
1999 memo to John Scruggs of PM describing a proposal by Direct Impact (a PR company) to create a phony, corporate-sponsored "grassroots program" to oppose federal funding for anti-tobacco lawsuits. DI proposed using "personal letters and telephone calls" to legislators "from key influential constituents," large volumes of 'personalized' letters, and "patch through" telephone calls from constituents "that can be generated immediately before critical votes." Proposes to "Help focus key legislators on the issue by delivering PM's message through highly respected personal sources."