This 1996 marketing research report from R.J. Reynolds was designed to help RJR determine where its target customers live, what their interests are, etc. Using a marketing research method called "Prizm clustering," smokers are divided into groups of similar socio-economic background, lifestyle, educational level, neighborhoods, and interests. Entertaining nicknames are then assigned to the groups to differentiate them, like "Kids 'n' Cul de Sacs," "New Eco-Topia," "Shotguns and Pickups," "Hispanic Mix," "Pools 'n' Patios," "Norma-Rae-ville," "Money & Brains," "Towns & Gowns," "Gray Power," "God's Country," "Hard Scrabble," "Big Fish, Small Pond," and many others, for a total of 62 demographic groups. Names of the groups are listed on page 12 of the document, and on various subsequent pages.
This report gives the average consumer insight into this method through which corporations market to American consumers, and how companies view those markets, or "targets."