Tobacco Documents Online

Describes the threat that the smoking and health issue has upon the industry. Describes the structure and initial formation of ICOSI ("formed so that in face of the growing threat to the industry world wide, the Comanies and NMAs can united and respond with common approaches.") Lists the forming companies of ICOSI. Describes industry plans and activities to fight the smoking and health issue primarily in northern Europe

This 1987 Philip Morris (PM) plan discusses recruitment of ETS [environmental tobacco smoke] witnesses in European countries (ones who can "campaign" on a "ticket" that points the finger in another direction, e.g., diesel fumes). It states that PM's objectives are to restore smoker confidence and preserve product liability defence. Lofty sub-objectives include "the reversal of scientific and popular opinion that ETS is harmful to health" and "restoration of the social acceptability of smoking." PM planned to do this by "developing expert opinion in order to influence and direct popular attitudes, political attitudes, professional institutions." The plan relates PM's intent to concentrate its anti-public health ETS efforts on Finland and Sweden.