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Idea Stimulation Meeting.

 07 Jun 1974
2 pp

Author: Blevins, R.A., Jr.
Recipient: Tucker, Charles A.
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[ 1 of 1 | landman/508454175-4176 ]

This 2-page paper by R.J. Reynolds' Director of Marketing and Planning presents the idea of developing a cigarette for the "beginning smoker." It states that "removing the 'scratch' from a cigarette would definitely help increase the appeal to beginning smokers." It also presents the idea for "a new category of cigarettes built around sweetness, cola, or many other flavor areas."