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Anne Landman's Collection

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[1 - 3 of 3]

B&W Report No. 74-4. A Chemical Examination of B&W and Competitive Reconstituted Tobaccos.

22 Jan 1974
17 pp

Author: B&w; Johnson-r
[ 1 of 3 | landman/952158 ]

Report that says the nicotine content of Philip Morris proeducts are significantly higher than those of competitor's products.

B&W Problem Lab. G/W S; Idea.

27 Apr 1977
5 pp

Author: B&W
[ 2 of 3 | landman/1023613 ]

1977 B&W brainstorming document wonders, "How have a cigarette that's cancer free" and "How smoke something that burns AND won't hurt you"

Assessment of the Female Target Audience

14 Apr 1989
2 pp

Author: Land-J; B&W
Recipient: Naughton-N; B&W
[ 3 of 3 | landman/11832040 ]

1989 document marketing document that divides the female target market for cigarettes into a "blue blouse" and "white blouse" segments.