This brief Tobacco Institute discussion paper outlines the actual purposes of the industry's "youth smoking prevention" programs:
"...Bait anti-tobacco forces to criticize industry efforts.
Focus media attention on antis' extremism. Anticipate
and blunt antis' strongest points."
"Seiz[e] the political center and forcing the anti-smokers to an extreme..."
"...Align industry with broader, more sophisticated view of
the problem, i.e. parental inability to offset peer
pressure..."
"...[Make] the public aware that the industry says it is trying to do the right thing..."