Thanks to Ray Goldstein for directing Doc-Alert to this document.
This early tobacco industry grassroots organizing manual uses the themes of war, army, freedom and patriotism to motivate "tobacco family" members to serve as "Minutemen" to "provide [the industry with] the ammunition to defeat our opponents." ("Minutemen" refers to soldiers in the American Revolutionary War, who were called "Minutemen" since they were ready to fight the British on short notice.) The manual gives instructions on how to "recruit a 'Ready Reserve,' as an army of citizens ready to act at the direction of the [Tobacco Institute.]" Its sections have titles like "How to Recruit Your Minutemen" and "Appointing District Commanders":
"Your District Commander is responsible for...staying in touch with his Minutemen so that after a call to action goes out, he is able to give you weekly reports regarding the activity of his troops."
Silhouettes of a Davy Crockett-like character holding a musket appear on many of the pages.
An organizational chart shows that smokers' rights grouped are linked back to a "Command Post" staffed by a Tobacco Institute area manager. "Minutemen" were to act as "the eyes and ears of the organization" and report back to the "Command Post" on any smoking and health bills, social movements, law or action that could affect the tobacco industry.
This document demonstrates that history does indeed repeat itself, as in United States post 9-11, the themes of freedom, war and patriotism are once again being widely used by public figures, elected officials, retailers, corporations, etc. to try and motivate people to act a certain way, buy a certain product, etc.