Author: Richardson, G.
Recipient: Parrish, S.
[ 1 of 5 | landman/2024204411-4447 ]
Promotional material for Smokers Express Airlines; has a picture of a full-size airliner sporting a big "Marlboro" ad on the tail. Lists features of airline: "Real food for real people - Burgers and Subs, No screaming babies (members must be 21), full size ashtrays.
Author: Jones, J.A.; Martin, P.; Ryan, F.J.
Recipient: Johnston, M.; Jones, J.; Kallianos, A.; Kassman, A.; Lanzillotti, H.; Martin, P.; Meyer, L.; Ryan, F.; Spielberg, H.; Spruill, J.; Tindall, J.; West, F.; Wu, L.; Zoler, J.; Bates, C.; Claflin, W.; Gauvin, P.; Geiszler, W.; Heretick, R.; Houck, W.; Houghton, K.; Ikeda, R.; Jeltema, M.
[ 2 of 5 | landman/2057758128-8223 ]
Records reactions of smokers to ideas for new product innovations. Notes a very high rating among smokers for the idea of a nicotine-free cigarettes. Also notes smokers are interested in the idea of a cigarette that delivers a vitamin (that the overall idea of a health benefit to a cigarette is valued by smokers).