Thanks to Bert Hirschhorn for reminding us about this important testimony.
While testifying in Florida's lawsuit against the tobacco industry in 1997, Philip Morris CEO Geoffrey Bible admitted that cigarettes were addictive and may have killed more than 100,000 smokers. He also said under oath that when scientists prove that cigarettes caused lung cancer, he would order the company's plants to stop production immediately. Here are the key portions of Mr. Bible's testimony:
Mr. Motley [plaintiff's attorney]: Would Philip Morris agree that a single American citizen who smoked their products for 30 or more years has ever died of a disease caused in part by smoking cigarettes?
Mr. Bible: I think there's a fair chance that one would have, yes. Might have.
Mr. Motley: How about a thousand?
Mr. Bible: Might have.
Mr. Motley: A hundred thousand?
Mr. Bible: Might have.
Asked what he would do with his manufacturing plants if scientists proved "that cigarettes were a cause of lung cancer," Mr. Bible said he would "shut it down instantly."
Lorillard chairman and CEO Alexander Spears also testified in the same trial. He said he "didn't think any Americans dies of diseases caused by cigarette smoking." He also said that if scientists proved cigarettes were cancer-causing, he would continue to make cigarettes "until the government padlocked his doors."
Today, in 2003, under a section entitled "Health Issues," Philip Morris's web site says:
"We agree with the overwhelming medical and scientific consensus that cigarette smoking causes lung cancer, heart disease, emphysema and other serious diseases in smokers."
http://www.philipmorrisusa.com/health_issues/cigarette_smoking_and_disease.asp
According to attorney Dick Daynard of the Tobacco Products Liability Project at Northeastern University School of Law in Boston, Bible's testimony doesn't have any force of law, but could be "damned persuasive to a jury."