This document describes a tobacco industry plan to bolster the industry's credibility and fight public smoking bans in Australia.
One of the "overriding objectives" for the "ETS/Public smoking and credibility projects" were "to influence politiciants, legislators and regulators to take a more balanced view on smoking and the tobacco industry."
The phrase "a more balanced view" refers to the view that smoking isn't harmful and that smoking behavior shouldn't be regulated. A poltician or legislator who believes that smoking is harmful and that others shouldn't have to breathe tobacco smoke against their will maintains a viewpoint that the tobacco industry considers an "unbalanced view" on smoking and the tobacco industry.
The program lists the intended target audiences for its credibility campaign, and then states that the industry will "focus on the particular concerns and hot buttons for each individuals' group."
Perhaps most telling, however, is the section at the end of the paper that recommends budgeting in enough money to put on a "Juvenile Smoking" campaign.
Tobacco control advocates have long stated that the objective of industry "kids shouldn't smoke" campaigns is not to reduce youth smoking, but to bolster industry credibility, and give politicians continued cover to support an unpopular industry. This document clearly mentions a "juvenile smoking campaign" not in the context of concern for the health of Australian youth, but in the context of its ability "to influence politicians, legislators and regulators to take a more balanced view on tobacco smoking" and bolster the industry's credibility.