Tobacco Documents Online

• '.'/'..e Tobacco Institute, inc. StriCT: Tobacco aad Ee~/.th Research .~.oc~d-~-'sl Memo ~ ~ Here, as requested, is a memo on the writlmg and production of T~bacco amd Health Research. The pri,~Y audience is c~=prlse~ of doctors and scientists. This dete~almes format, con~en~ and style. Secondaz"J aud/ence is ~e =e-~s me~Lia fo~ which a press ~-lease is prepared s,~-~Izi~ con~en~s. A thi~i audience is the "tobacco Intez~sted" ~oups -- companies, or~u~izatloms, etc. This thlz~l a'udlemce ge~s !i~tle consldez~tlon in the selection an~ "~-itln~ of m~terlal. Howe~r, at one ~Ime a special insel~ was i~z~pa~e~ for this ~oup which slste~ (us,,-1~y) of a one-sheet, ~wo-pa6~ ~ep~c~uc~ion of mews cllppi~6s repo~i~ more simply on some s~ories Inclu~e~ in the publication. if. SELECTZCN CF .MATERIAL A. Sources: The inflexible z-~!e is t.~at m~tez-lal should come ~rcm p~i=az~ sources, t~ is, fTcm accredlte~ mellcal aa~ scientific Jour~-~-~ (sometimes • ~publlsh~i paper de!ivere~ at a scientific meeting is use~). Seco~-_--i sources (such as Medical ';or!~ News, Medical .~z~_bune) a~e sub~ect to errors and biases of the z~poz~e~s. Becau--e accuracy is the mcs~ Lupo1-~aat q, mlity t.hat cam be gi'~n to ."T~R, our policy has bee-- to exlude them Most papers use~ in ."%HR cc~e fTom the Council for Tobacco Research iibr~.-D ~ou~h the advance 4.1s%Tibutlon of Ken Aust!-- of C~"~. Candidates for I~.~ ~ xercxe~ and kept for the nex~ issue of %~HR. Cti~er sources shcu!d, cf :curse, be .~atche~. B. Criteria for Selection: Fi~s~, the repo1-~.s should be om no°; ~esearch, if possible. ~t mee~ =o~ always deal ".-Ith some aspect of tobacco; for example, a ~epoz~ Im~/..cati~ s~me factor or factors other t~n smoking m~y be in on~ of the .~Iseases with which smoEing h~s bee-- associated. Cther -- a repor~ in which ~he s~atlstlcs of a smokla~-assoclated disease -- one in -;hich death cez~Iflcat--s or classifications of such a disease a1~ questioned -- one showimg ~'--~t .-~--uy iun~ cancers may be me~%s:azl= from ~cme -- o~e ind/ca~in~ that a virus .~ay cause human cancer, whether or t~t cancer is associate-/ with smcEi~ be in ol, , th c _ no ,mesi or c . os asls 7 13890 " TIMN 0004131

Ccc~ioz~lly, • fa'zo~zbl~ ed~tori~ fr~ a =~cz! Jc~l ~y he ~ed, hu~ these Dr. Ecuke~ and Dr. ~ttle. (Usury, ~he stc~s "~e~ zccct "zmi~ by a imposer fizdi~ ~is ~s follow~ by detail of who co=~uct~ ~e "~o=M ~ "~he~, ~ ho%" it "~s ones. If n=~, the quotes ~ ;a~p~. " has ~wo p~;oses: ~.~CR~: to tobacco, =hese ~e ~o~e~ scz~ously. '~e zeco~Z of ~hese findings ~y he te~se he~iaes ~/0~ 0004132

.--'.-.e -'.e~-erzl ---~'~ hzs "zeen: ~'.'.en in ; "" ion'" _'~:e ~resent s'.~zem Is as follz'~s: fizzl i~u~ Is ~e;~ a~ this D. ..~en ~iey ;Tools ~ ~t'~, ~e issue is !'=led the Z:,~o~z~he~ fo~ ~e ~-~eup. .~ !e~ ei~ se~s of ~e required. Sets for T.[, offlceTs ~d !z'~ ~d for "m, V. ~sen~ clr~'~io~ ,~es se~ dlffe~=t ~i!i~ lists, "~hi:h om the z~che~ me=o. ~ ~ hee~ ~he ~rac~Ic~ to ~l fi~ cl~s ~he copies goi=6 ~o the m~ss, ~o~ "~h a T~o-~e p~ss ~le~e. ~e ~le~e cousists ,..._ ~ one-or-z%'o • ~e ~ f~ers. ~e reie~e r~quires '~ cle~ce. 3892 TIMN 0004133

.'" who ~quest ~ reference. Tnls r~co~ A. ~.e ~e~ for ~cc'~cv se~-e~_ie~t but Is wo~ ~i~e~ti~. co~c~iom ~i z;olo~es ~ to the ~b!em. u~ i~o~M by so~ le~ ~sc~sio~ co~ce~In~ c z~z!n emp~Izes =e~ for ~ep~Ic ~tio~ i= a~'~e~ to queues ex~ple, to co~ ~p~ c~ce~ he~ ~iseases, or :~ce~, cr s~iszics, etc. C~rl ....................... TIMN 0004134