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Observations on Attitudes Toward Smoking and Health Among Individuals Concerning with Public Health Matters in Argentina and Brazil

Date: 16 Dec 1988
Length: 6 pages
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Abstract

This six page document is a surveillance report on the public health infrastructure in Argentina and Brazil in the late 1980's, and the abilities of these countries to engage in tobacco control activities.

The author is Theodore Sterling, a statistician with Simon Fraser University in Canada, who was a tobacco industry consultant hired to present the tobacco industry's point of view at indoor air quality symposia during the late 1980's.

Sterling assesses the government and public health infrastructure of each of these countries, along with smoking prevalence and attitudes towards tobacco, and then recommends effective strategies to undermine nascent public health efforts against tobacco in these countries.

Sterling says that in Brazil, the "possibility might exist of a unified public health motivated attack on smoking. It would seem to me therefore that some attention ought to be paid to counteract the kind of exaggeration about smoking effects met with in more advanced countries..."

Among other strategies, Sterling suggests that the tobacco industry establish relationships and build alliances with public health organizations and "occupational health investigators." "Such contacts," he says, "could be initiated by offering help and assistance to South American research institutions and bringing a small number of South American investigators to North America where they could...become knowledgeable on smoking related problems." He also suggests offering help with computer systems and offering a Brazilian epidemiologist the opportunity "to spend a year at Vancouver."

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Smoking is as yet not a major issue in the two largest South American countries. Nevertheless, both countries have official as well as voluntary anti-smoklng advocacy groups and some municipal regulatlons have been proclaimed. (However there doesn't seem to be any enforced restriction on smoking in publlc buildings, restaurants, or means of transportation.)

Argentina lacks a strong central public health organization, especially an organization that would affect localities outside Buenos Aires. It is unlikely that that society would adopt or could enforce stringent rules end regulations to limit smoking. Anti-smoking groups adopt some of the more visible aims of their North American counterparts. For instance, there is a push to get smoking advertising out of public sports or support of the arts. But the country's political and social problems and lack of an effective central authority in public health make it unlikely that anti-smoking actions, even those adopted by government will be more than token gestures...

...Measured against that minor attention paid to smoking a few years ago, there has been substantial growth in anti-smoking regulation and organizations in South America. It is reasonable to expect that developments in South America will follow the North American pattern but will be constrained by local conditions and certainly will be much slower. The exception may be Brazil where a possibility might exist of a unified public health motivated attack on smoking . It would seem to me therefore that some attention ought to be paid to counteract the kind of exaggeration about smoking effects met with in more advanced countries. Three approaches appear to recommend themselves.

The project of "Placing Smoking in Perspective Among Major Public Health Problems in South America" may be somewhat late and, if undertaken, might seem to be an effort to close the barn door after the horses had escaped. However, it may still be of some limited usefulness. There still is need to recognize the major public health problems in South America, especially in Brazil and to rank them among problems besetting South American countries...Contacts with South American publlc health organizations and public health and occupational health investigators ought to be established. Such contacts could be initiated by offering help and assistance to South American research institutions and by bringing a small number of South American investigators to North America research centres where they could participate in ongoing work and so become knowledgeable on smoking related problems. (I have, in fact, discussed with Dr. Tambellini the posslbility of offering help with developing a suitable computer system for Oswald do Cruz and I have also explored the possibility with one of the epidemiologists from the University of Sao Paul. to spend a year at Vancouver...

Company
Lorillard
Author
Sterling, Theodor D., PhD (Industry Consultant, Statistician Applied Mathematics)
Theodor Sterling was a statistician with Simon Fraser University, Canada. He is listed as a consulting scientist for the tobacco industry in 1988 memo PM 2023034933/4946 from Andrew Whist to R. Murray. Sterling presented the industry's point of view at indoor air symposia in Tokyo, 1987 and in the U.K. in 1988.Industry Consultant and CTR Special Project recipient.
Recipient
Hoel, Donald K. (CTR Industry Research Committee & PM Attorney, Shook Hardy)
Donald Hoel was an attorney with Philip Morris' law firm Shook Hardy and Bacon (SHB). He served as a member of the CTR Industry Research Committee in 1978?. Hoel assisted in screening "apppropriate" projects to received CTR funding.
Region
Brazil
Argentina
Named Organization
Fundacentro
Indoor Air Quality Conference
Intl Labour Org
Jorge Duprat Figueiredo of Occupational
Natl School of Public Health
Oncological Inst Angel H Roffo
Oswaldo Cruz Foundation
Univ of Rio De Janiero
Universitat De Sao Paulo
World Health Organization (Concerned with global public health)
International organization concered with public health worldwide
Litigation
Txag/Produced
Named Person
Tambellini, A.T.
Brizola, L.
Costa, D.L.
Dasilva, L.
Erundina, L.
Sarney, J.
Silvert, F.
Type
MEMO, MEMORANDUM
REPT, OTHER REPORT
Subject
Public health
public awareness
public health policy
public health program
industry activity
industry surveillance (Intelligence-gathering on public health forces)

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1 MEMO TO: Don Hoel FROM: Ted Sterling DATE: December 16, 1988 SUBJECT: OBSERVATIONS ON ATTITUDES TOWARD SMOKING AND HEALTH AMONG INDIVIDUALS CONCERNED WITH PUBLIC HEALTH MATTERS IN ARGENTINA AND BRAZIL During November, 1988, Dr. Frieda Silvert, and I discussed public health related problems, including smoking, with a number of professionals, health scientists and politically active individuals in_Argentina and Brazil. Individuals with whom either Dr. Silvert or I or both of us discussed various issues ranged from university presidents to occupational health investigators and included individuals of different shades of political opinion and attitudes. A list of individuals with whom discussions were held is included. Interviews followed set procedures covering four topics: 1. A general discussion during which the interviewed individual was asked to outline his or her concerns relating to public health matters (in the widest sense); 2. Already existing and/or needed methods and procedures to regulate levels of exposures to possible toxic substances by workers or by the general public (including smoking); 3. A general discussion of attitudes toward smoking (without, however, stressing smoking as an issue of any greater interest than any other topic discussed at the same time or before): 4. Discussion of assistance or information we could furnish. While the discussions took place over a short period of time involving relatively few individuals, a number of impressions were generated. It is difficult to say how accurate or how relevant these impressions are, even though the individuals interviewed were carefully selected, appeared to be knowledgeable, and the discussions were frank and honest.
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2 ARGENTINA Public health measures are adequate to insure the survival of human settlements which means that the milk is properly tested, the water supply relatively clean, streets are kept swept and garbage is collected. However, there is no strong central'public health tradition similar to that in the United States from which edicts concerning smoking can originate or anti-smoking actions can be monitored. Smoking is not an issue in Argentina and is frequented almost with the same prevalence rate for men and women. There are, nevertheless, centres that advocate anti-smoking measures. The leading centre probably is the Oncological Institute "Angel H. Roffo" which forbids smoking even outside its premises. There are also private anti-smoking foundations and individuals engaged in anti-smoking activity. (Unfortunately, my notes were lost on who the key individual is in that movement). It is my understanding that the Indoor Air Quality Conference was actually moved to Bariloche in order to avoid possible unpleasantness with anti-smoking groups in Buenos Aires. BRAZIL In contrast to Argentina, Brazil has and has had for a long time, a well-organized public health stance. The Oswaldo do Cruz Foundation, in Rio de Janiero, that was established some sixty years ago is a strong center for public health oriented research investigation and for advocacy. That institute's environmental and public health division is presently being very substantially enlarged. The Universitat de Sao Paulo in Sao Paulo has a large faculty of public health and in fact it has been through the effort of this faculty that a medical specialty of occupational health was established years ago. The faculty of public health at the University of Sao Paulo has been the major institution in South America for training the leading public health figures and industrial hygienists in South America. Associated with the University is the foundation Jorge Duprat Fiqueiredo of Occupational Medicine (usually referred to as Fundacentro) functioning under the Ministry of Labour. Fundacentro is a superbly equipped centre for industrial hygiene research and monitoring of work sites and includes many laboratories with up-to-the-minute equipment for testing and certification for materials and safety devices used in industry and is staffed by well trained professionals. (I was frankly impressed with the facilities and the professionalism of the staff. The Fundacentro's equipment and staff were certainly at the level of the best
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3 that can be found in Canada and the United States). The International Labour Organization (ILO) has its South American centre at the University and there is and agreement of technical corporation between ILO and the University of Sao Paulo in the field of occupational safety, hygiene and health that cover all IIA activities in South America. Smoking did not emerge as an important issue in discussions at the Oswald do Cruz Foundation, at the University of Rio de Janiero, or at the University of Sao Paulo and in the associated Fundacentro. However, a strong anti-smoking group has been formed within the Ministry of Health as part of its national campaign to combat cancer. The work is under the direction of Dera Luida Costa a Silva who heads the Health Promotion and Protection Program of the health ministry. While well-funded, the work of the Health Promotion and Protection Program has limited itself so far to general advocacy and to the production and distribution of anti-smoking posters and comic books. Posters and comic books are also mailed to and made available to anti-smoking organizations and individuals outside Brazil. PROJECTION Smoking is as yet not a major issue in the two largest South American countries. Nevertheless, both countries have official as well as voluntary anti-smoking advocacy groups and some municipal regulations have been proclaimed. (However there doesn't seem to be any enforced restriction on smoking in public buildings, restaurants, or means of transportation.) While anti-smoking sentiment and actions may be expected to grow, however, patterns of expanding anti-smoking activity might sharply differ between the two countries. Argentina lacks a strong central public health organization, especially an organization that would affect localities outside Buenos Aires. It is unlikely that that society would adopt or could enforce stringent rules and regulations to limit smoking. Anti-smoking groups adopt some of the more visible aims of their North American counterparts. For instance, there is a push to get smoking advertising out of public sports or support of the arts. But the country's political and social problems and lack of an effective central authority in public health make it unlikely that anti-smoking actions, even those adopted by government will be more than token gestures. The situation in Brazil may be quite different. Brazil has a tradition of strong central force in authority in public health. For instance, Fundacentro has twenty-four
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4 industrial hygienists in the field monitoring performance of industry throughout the country to assure some compliance with adopted or recommended standards. However, while a potential of central authority that could support anti- smoking_and anti-smoking drives exists, the probability of this happening may depend on political developments. The Fundacentro and the public health school in Sao Paulo are relatively conservative and oriented to the solution of practical problems that face the country. That tradition, established largely under the influence of Professor Diogo Pupo Nogueira, one of the major forces at the university, has been to look toward the practical solution of immediate problems and to long range preparations for a more vigorous public health stance in the further, especially in occupational hygiene. This stance is very much oriented toward problems created by the industrialization of Brazil. In contrast, the Oswaldo do Cruz Centre has become increasingly ideologically oriented. The present head of the very much enlarged and well-funded Centre for the Study of Workers Health and Human Ecology (CESTEH) of the National School of Public Health (ENSP) located in the Oswaldo do Cruz Foundation is Dr. Annamaria Testa Tambellini who appears to be a leading Marxist ideologist for the Brazilian, and in fact for South American, policies. It is likely that the coming election in Brazil will give the Marxists a controlling voice. The strong showing by left-wing candidates in the recent municipal elections in Brazil has raised the profile of the Marxist challenger for the 1989 presidential race. Left-wing parties took control of ten of the nation's largest cities in what was seen as a rejection of President Jose Sarney's policies. The biggest surprise was the election of radical Marxist woman candidate, Luiza Erundina, as mayor of Sao Paulo. It is almost certain that the election will go to either Lula Da Silva or Leonel Brizola, both left wing candidates. With an impending Marxist victory, the responsibility for setting public policy will shift from Sao Paulo and the related Fundacentro to the Oswald do Cruz Institute under the leadership of Annamaria Testa Tambellini. There are a number of reasons why such a shift might lead to the adoptions of an anti-smoking policy. 1. Strong public health policy is part of the platform of the Marxist group. (Luiza Erundina's platform revolved around public health, transportation, and abandoned children-in that order.) 2. The national health policy is part of the avowed platform espoused by Dr. Annamaria Testa Tambellini. Her writings include such statements as "a National
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5 Health Policy expresses the power to use strength, disclosed by means of agreement or coercion, to obtain the collaboration of all social groups of the nation in order to achieve better health conditions." (A.T. Tambellini "Improvements in The Formulation of A National Health Policy in Brazil", Center For The Study of Workers Health and Human Ecology, Rio de Janiero, Brazil, 1988.) 3. Marxists have a peculiar ideological problem when it comes to occupational health. Their doctrinaire position is that the workers' lots will worsen steadily under Capitalism which will serve as a motive for the working classes to help overthrow the Capitalist order. However, such a doctrinaire position conflicts with measures that would improve working conditions under Capitalism. However, it does not conflict with edicts against smoking.' A review of WHO's Health Conditions in the Americas reveals that smoking was barely mentioned as a health factor as recently as 1985. In Volume one, (pages 65-67)it is stated that "with smoking on the rise, this morbidity (cardiovascular disease) can also be expected to become more important". A table of cigarette consumption by countries in the Americas in 1983 is given. Volume two describes smoking in Colombia for 1977 to 1980. The statement is made that in Equador 50% of the young people consume alcohol and cigarettes. No other reference can be found. Measured against that minor attention paid to smoking a few years ago, there has been substantial growth in anti-smoking regulation and organizations in South America. It is reasonable to expect that developments in South America will follow the North American pattern but will be constrained by local conditions and certainly will be much slower. The exception may be Brazil where a possibility night exist of a unified public health motivated attack on smoking . It would seem to me therefore that some attention ought to be paid to counteract the kind of exaggeration about smoking effects met with in more advanced countries. Three approaches appear to recommend themselves. 1. The project of "Placing Smoking in Perspective Among Major Public Health Problems in South America" may be somewhat late and, if undertaken, might seem to be an effort to close the barn door after the horses had escaped. However, it may still be of some limited usefulness. There still is need to recognize the major public health problems in South America, especially in Brazil and to rank them among problems besetting South American countries.
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6 2. Contacts with South American public health organizations and public health and occupational health investigators ought to be established. Such contacts could be initiated by offering help and assistance to South American research institutions and by bringing a small number of South American investigators to North America research centres where they could participate in ongoing work and so become knowledgeable on smoking related problems. (I have, in fact, discussed with Dr. Tambellini the possibility of offering help with developing a suitable computer system for Oswaldo do Cruz and I have also explored the possibility with one of the epidemiologists from the University of Sao Paulo to spend a year at Vancouver.) 3. The possibility ought to be explored to support investigative work in South American related to public health issues. These could be directly related to second hand smoke and its effect within, let us say, the home environment, or be repetitions of some of the work already published but which has proven to be helpful with the intention of publishing results in South American Journals. As a final disclaimer I repeat what I started off with. My review and impressions are based on a very cursory examination of problems and South America guided perhaps by intelligent advice and the considerable experience Dr. Silvert brought to this project. Nonetheless, my contacts have been few, discussions cursory and over short periods of time, and there is a great deal of uncertainty for any conclusions that can be drawn from this modest inquiry.

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