Anne Landman's Collection
"Starting them out young" (LOR, 63)
Abstract
This letter from the senior vice-president of an advertising agency to the Vice President of the Lorillard Tobacco Company (makers of Newport cigarettes) was used as a trial exhibit against the tobacco industry in Washington and Texas. It accompanies a photograph of a child accepting a cigarette being offered by two well-dressed adults, who look on grinning broadly. The child may be the actor who played "Ritchie" from the reknowned 1960's-era American situation comedy TV series, the Dick Van Dyke Show.
Fields
- Quotes
Lennen & Newell, Inc. Advertising 380 Madison Avenue New York, NY
November 8, 1963
Mr. Manuel Yellen Vice President P. Lorillard Company 200 E. 42nd Street New York 17, New York
Dear Manny:
There's nothing like starting them out young!
"Ritchie" is a wonderful little guy and, while he doesn't smoke, he tells me he talks up Newports all the time.'
Sincerely,
Nicholas E. Keesley Senior Vice President Radio-Television
KEK:MEB
Att...
- Company
- Lorillard
- Author
- Keesley, N.E.
- Recipient
- Yellen, Manuel (LOR VP of Advertising 1957-65)TI Executive Committee
- Region
- United States
- Litigation
- Stmn/Produced
- TXAG/Trial Exhibit 13419
- TXAG/Trial Exhibit 15926
- WAAG/Trial Exhibit 391
- TXAG/Trial Exhibit 13419
- Named Person
- Ritchie
- Type
- LETT, LETTER
- PHOT, PHOTOGRAPH
- Subject
- youth
- Youth Smoking Prevention Programs (Industry-sponsored youth smoking prevention programs)
Designed to stave off further legislated marketing restrictions- target market
- advertising
- Youth Smoking Prevention Programs (Industry-sponsored youth smoking prevention programs)
Document Images
