Anne Landman's Collection
"Starting them out young" (LOR, 63)
Length: 2 pages
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This letter from the senior vice-president of an advertising agency to the Vice President of the Lorillard Tobacco Company (makers of Newport cigarettes) was used as a trial exhibit against the tobacco industry in Washington and Texas. It accompanies a photograph of a child accepting a cigarette being offered by two well-dressed adults, who look on grinning broadly. The child may be the actor who played "Ritchie" from the reknowned 1960's-era American situation comedy TV series, the Dick Van Dyke Show.
Lennen & Newell, Inc. Advertising 380 Madison Avenue New York, NY
November 8, 1963
Mr. Manuel Yellen Vice President P. Lorillard Company 200 E. 42nd Street New York 17, New York
There's nothing like starting them out young!
"Ritchie" is a wonderful little guy and, while he doesn't smoke, he tells me he talks up Newports all the time.'
Nicholas E. Keesley Senior Vice President Radio-Television
- Keesley, N.E.
- Yellen, Manuel (LOR VP of Advertising 1957-65)TI Executive Committee