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Anne Landman's Collection

"Starting them out young" (LOR, 63)

Date: 08 Nov 1963
Length: 2 pages
84409798-84409799
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Abstract

This letter from the senior vice-president of an advertising agency to the Vice President of the Lorillard Tobacco Company (makers of Newport cigarettes) was used as a trial exhibit against the tobacco industry in Washington and Texas. It accompanies a photograph of a child accepting a cigarette being offered by two well-dressed adults, who look on grinning broadly. The child may be the actor who played "Ritchie" from the reknowned 1960's-era American situation comedy TV series, the Dick Van Dyke Show.

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Quotes

Lennen & Newell, Inc. Advertising 380 Madison Avenue New York, NY

November 8, 1963

Mr. Manuel Yellen Vice President P. Lorillard Company 200 E. 42nd Street New York 17, New York

Dear Manny:

There's nothing like starting them out young!

"Ritchie" is a wonderful little guy and, while he doesn't smoke, he tells me he talks up Newports all the time.'

Sincerely,

Nicholas E. Keesley Senior Vice President Radio-Television

KEK:MEB

Att...

Company
Lorillard
Author
Keesley, N.E.
Recipient
Yellen, Manuel (LOR VP of Advertising 1957-65)
TI Executive Committee
Region
United States
Litigation
Stmn/Produced
TXAG/Trial Exhibit 13419
TXAG/Trial Exhibit 15926
WAAG/Trial Exhibit 391
Named Person
Ritchie
Type
LETT, LETTER
PHOT, PHOTOGRAPH
Subject
youth
Youth Smoking Prevention Programs (Industry-sponsored youth smoking prevention programs)
Designed to stave off further legislated marketing restrictions
target market
advertising

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Page 1: iim99d00
LENNEN 8 NEWELL.INC. ADVERTISING 380 MADISON AVENUE • NEWYORK 17, N.Y. _ .....4.: _.,..... November 8, 1963 . I~anuel Yellen ice President . Loril]ard Company i 0 E. 112nd Street ' York 17, New York Dear Manny: There's nothing like starting them out young! '8itchie' is a wonderful little guy and, while he doesntt smoke, he tells me he talks up Newports all the time. Sincerely; Nicholas E. Keesely Senior Vice President Radio-Television NEK:M Att. . .
Page 2: iim99d00
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