Anne Landman's Collection
YOU CAN SEE THE PROOF OF KENT'S HEALTH PROTECTION.
Abstract
This 1952 advertisement from the Lorillard Tobacco Company promotes the "health benefits" of KENT's new "MICRONITE FILTER."
KENT'S micronite filter was made out of asbestos. Many people who smoked these cigarettes came down with mesothelioma, the hallmark cancer that results from asbestos exposure.
The following item is from the Baltimore Sun newspaper, April 30, 1999:
$2 million award in smoking lawsuit
BALTIMORE SUN STAFF Caitlin Francke
A Baltimore jury awarded more than $2 million yesterday to a cancer victim who smoked cigarettes with asbestos filters -- a landmark verdict against the twin poisons of tobacco and asbestos.The verdict against the manufacturer of Kent cigarettes, which used asbestos in its filters for four years in the 1950s, and Hollingsworth & Vose Co., which made the "Micronite" filters, is the largest in a series of lawsuits brought against both companies in the past decade.
Fields
- Notes
This is a re-post of a 1999 Doc-Alert posting.
- Quotes
Sensitive Smokers: Published medical reports show that about 1 out of every 3 smokers is sensitive to the nicotine and tars in tobacco.
YOU CAN SEE the Proof of Kent's Health Protection!
Exclusive "MICRONITE" FILTER removes 7 times more nicotine and tars than any other leading filter cigarette...and you can see and taste the difference.
Compare KENT smoke with the smoke of any other filter cigarette. KENT smoke is lighter, cleaner, almost white in color! Ordinary filter cigarette smoke is heavy, yellowish in color.
The difference is that KENT'S "MICRONITE" FILTER--used in its original form to purify the air in atomic energy plants--removes 7 times more nicotine and tars!
If you're a Sensitive Smoker--if you worry about the effects of smoking--try KENT with its extraordinary "MICRONITE" FILTER. But expect a new smoking experience with KENT. After all, this is your first cigarette with a filter that really works (unlike ordinary cotton or crepe-paper filters)!
Ane if you'll give KENT a fair trial--not just one day of smoking, but a week or even two, time enough to allow your taste to adjust to so much less irritants in the smoke--we promise that KENT'S fine tobaccos will give you more smoking satisfaction that you've ever known.
And at the same time, you'll be enjoying the greatest health protection in cigarette history!
STOP TO THINK...AND YOU'LL START TO SMOKE KENT A product of P. Lorillard Company, America's oldest tobacco company, established 1760.
- Company
- Lorillard Inc.
- Author
- Lorillard Tobacco Company
- Recipient
- N/A
Document Images
