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Anne Landman's Collection

A Chronology: the Emerging Pattern of Anti-Smoking Campaign

Date: Dec 1968
Length: 20 pages
680041834-680041853
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Abstract

A nice chronology of early tobacco control efforts

Fields

Named Organization
Fletcher,Cm/Uk Royal College of Physicians on Smo
Magnuson/Federal Trade Commission
Rosenblatt,Mb/Ny Medical College
Seevers,M/Surgeon General S Advisory Committee
X/Surgeon General S Advisory Committee
X/Royal College of Physicians
X/Federal Trade Commission
X/Tobacco Institute
X/US Federal Communications Commission
X/American College of Physicians
X/Tobacco Institute Testing Laboratory
X/American College of Chest Physicians
X/National Cancer Institute
Named Person
/Natl Enquirer
/Ca Supe, C.T. Orange Cty
Anderson, W.H./Univ Louisville
Auerbach, O.
Banzhaf/Action, O.N. Smoking And Health
Banzhaf, J.F.
Benjamin
Booth, J.W.
Brasco, F.J.
Breslow, L./American Public Health Assn
Brett
Bylinsky, G./Fortune
Carlisle, T./American Cancer Society
Carper, J.
Chapman, J.I./Arnold Porter
Clements, E.C.
Cooper
Corman, J.C.
Dixon, P.R.
Doll
Doll, R.
Dominy, D./Veterans Administration Hospital Atla
Drew, E.B./Atlantic Monthly
Ervin, S./Us Senate
Evang, K./Royal Nor Ministry, O.F. Social Hygiene
Foley, T.S.
Foote, E./Natl Interagency Council
Frank, S./True Magazine
Galifianakis
Gardner/Us Dept, O.F. Health, Education & Welfare
Godber, G.
Golden, C.
Hacken, D.E./Harvard
Hammond
Hammond/American Cancer Society
Harvey, R.A./American Cancer Society
Helffrich, S./Nab
Helstoski, H.
Hicham, J.B./In Univ
Hill
Horn
Horn, D./National Clearing House
Iqlauer, E./New Yorker
Jarman, J.
Johnson
Johnson, L.B.
Kalter, S.S./Southwest Foundation For Research + E
Kennedy
Kennedy, R.F.
Lewis, W./Kenyon Eckhardt
Lisa, J.R./Doctors Hospital
Magnuson
Mathers
Mckennell, A.C.
Miller, L.M.
Monahan, J.
Moore, G.R.
Moss, F.E.
Moss, J.E.
Munro, J.
Ochsner, A.
Park, R.
Passey, R.D./American Assn For Cancer Research
Prindle, R.
Stewart
Stewart, W.H.
Stoll
Strickman, R.
Strickman, R./Columbia Univ
Talcott, B.L.
Terry, L.L./Interagency Council
Thomas, R.K.
Vigorito, J.P.
West, P.W./Lsu
White, P.D.
X/Readers Digest
X/Medical Research Council
X/American Cancer Society
X/American Heart Assn
X/American Public Health Assn
X/Natl Tuberculosis Assn
X/Natl Clearinghouse, O.N. Smoking + Healt
X/Us Common, O.N. Interstate + Foreign Comme
X/Natl Interagency Council
X/Us Comm, O.N. Commerce Cigarette Labelin
X/Natl Center For Health Statistics
X/Natl Advisory Cancer Council
X/Us Commerce Comm
X/Us Appropriate Subcomm
X/Upi
X/British Tobacco Research Council
X/Ama
X/Columbia Univ
X/Advertising Council
X/Public Health Service
X/American Tobacco, C.O., American Brands
X/R.J. Reynolds
X/Philip Morris
X/Liggett & Myers, Liggett Group
X/Wcbs, T.V.
X/Wtrf, T.V.
X/Interagency Council, O.N. Smoking + Heal
X/Us Comm, O.N. Ways + Means
X/American Review, O.F. Respiratory Diseas
X/Barrons
X/Comm, O.N. Government Operations
X/Natl Research Council
X/Public Broadcast Lab
X/Natl Task Force For Smoking + Health
X/Ca Medical Assn
X/Veterans Administration
X/Natl Broadcasting
X/Ap
X/Cbs
X/Ri Medical Journal
X/Wcbs
X/Tv Digest
X/Nicsh
X/Wall Street Journal
X/American Thoracic Society
X/Congressional Record
X/Acs Cancer News
X/London Daily Mirror
X/Tulsa Tribune
X/Chicago Tribune
X/Utica Observer Dispatch
X/San Antonio Light
X/Federation, O.F. American Societies For
X/St Petersburg Times
X/Medical World
X/Louisville Courier Journal
X/Natl Tuberculosis + Respiratory Disea
X/Abc
X/Norfolk Virginian Pilot
X/Dc Circut, C.T. App
X/Pediatric News
X/American Advertising Federation
X/Manchester Guardian
X/Uk Ministry, O.F. Health
X/Journal, O.F. American Geriatrics Societ
X/New England Journal, O.F. Medicine
X/Forbes
X/Natl Assn Broadcasters
X/Can Comm, O.N. Health Welfare + Social, A.
X/British Medical Journal
X/Nab
X/Us Dept, O.F. Health, Education & Welfare
X/Cancer
X/Us Dept, O.F. The Treasurer
X/Us, C.T. App, W.A. Dc
X/Advertising Age
X/Us House
X/Post Office Dept
X/Imp Can
X/Hill Knowlton
X/Tiderock
X/Lorillard
X/Us Public Works Subcomm
X/Atlanta Civitan Club
Yanakis
/Button, D.E.
/Halpern
/Kupferman
/Wydler
/X/Us, C.T. App Richmond
/Breslow, L.
Litigation
10004026
Type
REPT, REPORT, OTHER
REPORT

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Page 1: 0000627068
A Chronology:~ • THE EMERGING PATTERN OF ANTI-SMOKING CAMPAIGN -January 1950f Reader's Digest article, "How Harmful Are Cigarettes?" {From November 1924 to present• this magazine has published a torn] of 39 articles on smoking, the majority anti-cigarette. } - "} . - . . '~ ". "Doll and Hill study published in British Medical Journal July 1958 1961 - July 1961 (. 1962 Cigarettes. " - • • . st article• "Wanted--and Available--Filter- That Really Filter. " Reader's Digest article• "Nicotine--The Smoker's Enigma. " Reader's Digest article• "The Cigarette Industry Changes. : Its Mind. Reader's Digest article. "The Search for 'Safer' Cigarettes. " Letter to President Kennedy which led to establishment of Surgeon General's Advisory Committee on Smoking and Health, Letter signed by American Cancer Society• Amer- ican Heart Association, American Public Health Association. • and National Tuberculosis Association. Reader's Digest article, "Facts We're Not Told About Filter - Tips." Royal College of Physicians' "Smoking and Health Report" In England.. ("Cigarette smoking is the cause of lung cancer and bronchitis and probably contributes to the develop-,n.ent of coronary heart disease and various other less common (liseases. ") 6S0041834
Page 2: 0000627068
Page 2 ) ) June 1962 ReaderTs Digest article, "Lung Cancer and Cigarettes- • • II Here are the Latest F~nd~ngs. fBased on Royal College of Physicians Report• ) August t983 Reader's Digest article, "The Cigarette Controversy: //~ Storm Is Brewing. " {Aniiclpating Surgeon General's eport. ) • . 1964 h/" Issuance of U. S. Surgeon General's Report on "Smo]dng January -- and Health. " " / January 18, ~'/~e promulgation of trade regulation rules regarding un- 1964 , FTC announcement that it "has initiated a proceeding for fair and deceptive acts or practices in the advertising and labeling of cigarettes. This action may result in requiring the cigarette industry to disclose the dangers to health risked by smokers. " Announcement of IVi~rch hearings. l~ebruary 1964 Formation of National Clearing House on Smoking and Health "to serve as a central point of information for the Public Health Service and for the many other agencies with an interest in ~moking and health. Header's Digest reprlnf of July 1940-artiele, "I Quit Smoking or Cooperls L~st Stand. " Hearings held before House Committee on Interstate and Foreign Commerce on Cigarettes and Smoking Products. Formation of National Interagency Council. April 1964 June 29, 1964 July 1964 March 22-30 Aprill-2, 1965 April 6-9, 13-15 May 4, 1965 July27, 1965 July 28, 1965 Hearings before the Senate Committee on Commerce, Cigarette Labeling and Advertising. Hearings before the House Committee on Interstate and :i:::;::7 Advertising Act (effective January 1, 19G6}. FTC notice that "In keeping with Congressional directive •.. during the four-year period it is prevented from re- quiring a health statement in advertising, it (FTC) will continue to monitor cigarette advertising and promotion, and take all appropriate action consistent with Labeling Act to prohibit advertising that violates the FTC act. " &n
Page 3: 0000627068
) ) November 3, 1965 . , January i, 1966 Match 24, ]966 Apr~ 1996 July1966. August 29, 1966 August 29, 1966 • Page 3 Letter from FTC to tobacco companies asking "what aetlon wiH be taken by you... ]o assure that cigarette advertising will conform to the standards of the PTC Act and will not defeat or frustrate the provisions and objectives of the Cigarette Labeling and Advertising Act? " ~Ci/~te Libeling and Advertising Act went into effect. ~" FTC's letter to cigarette cornpardes permitting tar and n~cotlne claims, reversing previous directives of 1955, 1964, and 1965. Reader's Digest'article, "The Story of An Ex-Smoker. Reader's Digest artlele, "The Man %Vllo Wrote His Own Obituary. " (About a newspaper reporter, a heavy smoker, who died of lung cancer. ) Roswell Park's first tar/nlcotine report, singling out True cigarettes as lowest (in list of only 12 styles, 9 filter and 9 non-filter brands). News release from Senator NIagnuson calling for in- vestigation by FTC of Roswell Park's charges that certain filter cigarettes were higher in tar/Idcotlne than their non-filter styles. September 27, 1966 November 1966 Reporting of the completion of first draft of morbidity report by the National Center for Health Statistics-- termed a "secret report. " Readerrs Digest article, "To the Cigarette Makers: Just the Facts, Please. " January 10, 1967 Speech by Daniel Horn, Director of National Clearing House, stating, "We need local, State, and a federal government which recognizes.., that smoking is a hazard of life and it involves official responsibility... Anyone who is in a position to take such responsibility and does not do so is guilty of irresponsible behavior. There is no in-between as far as the smoking and health problem is concerned. " Q~ 3.1J
Page 4: 0000627068
Page 4 ( ( t January Ii, 1967 January i9, 1967 t January 27, 1967 February 15, 1997 February 28, 1967 March 1967 March 16, 1967 April 7, 1967 April 25, 1967 HEW Secretary Gardner's letter to Senator Magnuson endorsing tar/nicotine listing on packages and in advertising. Senator I~[agnuson's news release lashing out at "in- adequacy of current efforts in smoking and health, • stating that tobacco industry "must either give up television advertising or work with the networks to provide public service time for smoking and health education" until such tim~ as a "safe" cigarette is developed or proved. Resolution by National Advisory Cancer Council asking Surgeon General to "give increased warning of fatal consequences of cigarette smoking and support all legislation designed to eradicate this major threat to the American people. " Senator Frank E. Moss (D. , Utah) told N.A.B., "I would like to see the Code amended to actually prohibit the showing of cigarette smoking on television com- mercials. " President Johnson's message to Congress calling for HEW to appoint a "lung cancer ~ask force. " Roswell Park's second tur/nicotine report in "Cancer" journal on 5S brands. Paul Rand Dixon's testimony before House Commerce Committee that FTC would he ready within "two months" to begin testing tar/nicotine content of cigarettes. American Cancer Society's Annual Science Writer's Seminar in Palm Beach. Fla. , with heavy emphasis on "hazards" of smoking, Surgeon General Stewart~s news release that American adults are giving up smoking at rate of one million a year, with 19 million already quit, and a "warning" by the National Advisory Cancer Committee that the "con tinued increase in lung cancer deaths in the U.S. is ahnost wholly due to cigarette smoking, " using the term "epidemic" to describe lung cancer incidcnces. tm ,4
Page 5: 0000627068
( ( t May 1, 1967 May 2, 1967 Ma:~ 16, 1967 May 17, 1967 May 17, 1967 May 17, 1967 May 18, 1967 June 2, 1967 June 15, 1967 Page 5 ( ( Release of "Cigarette Smoking and HcaRh Characteristics" Report (Morbidity study) of Public Health Service's National Center for Health Statistics. John W, Gardner, Secretary of Health, Education and Welfare testified before House Appropriate Subcommittee on HEW Report and need for continuing "education" pro- gram on smoking, and also the need for developing " a less hazardous cigarette. " U. P.I. press release on British Tobacco Research Council's report that condensed tobacco smoke painted on skin of mice produced tumors. Dr. George R. I~Joore's letter to Paul Rand Dixon (FTC) branding as "false and libelous~' the Tobacco Institute's press release criticizing Roswell Park's tar/nicotine report in "Cancer" journal. Introduction of S. 1803 by Senators Magnuson, Kmmedy, and Moss "to strengthen Federal Cigarette Labeling and Advertising Act." Elimination of FTC pre-emption clause. Speech by Senator Robert F. Kennedy as co-sponsor of Senator I%[agnuson's bill requiring disclosure of iar/nicotlne content of cigarettes. Senator Kennedy stressed "problems of cigarette smoking and health, ,r particularly in regard to young people, and need for additional self-regulation of advertising. Report by Dr. Philip W. Wes±, Professor of Chemistry at L. S. U. , on "discovery of a very toxic n~atenial (selenium) in cigarette paper. " FCC ruling applying "Fairness Doctrine" to cigarette col]liner eials. Introduction of HR. 10993 by Thomas S, Foley (D. Washington) "to strengthen the Federal Cigarette Labeling and Advertising Act, " requiring tar/nicotine statement on cigarette packages and in advertising, giving FTC broader regulatory powers. (Identical to Senator Magnuson's bill. S. 1803. ) ~o
Page 6: 0000627068
( ( Page 6 ( ( t June 18-22, 1067 June 30, 1967 June 30, 1967 July 13, 1967 August 3, 1967 August 19, 1967 August 14, 1967 August 21, 1967 AMA passes resolution, by vote of its House of Delegates, at annual meeting in Atlantic City: "... the AMA recognizes and continues to recognize the deleterious effects of tobacco on human hesgth, and urges physicians to engage more actively in intensive education programs regarding smoking and health... " Report of Federal Trade Commission to Congress "pursuant to the Federal Cigarette Labeling and Adver- tising Act. " Report of Health, Education and Welfare to Congress, "As required under the Cigarette Labeling Act of 1965, to be filed on or before June 30, 1967. " Columbia University's announcement of Strickman filter at Press conference. Introduction of two bills, HR. 12054 and HR. 12055, with 41 co-sponsors, identical to Magnusonrs S. 1803 and Foley's HR. 10903, changing caution notice to "Cigarette Smoking is a danger to he&lih &nd may Cause death from cancer and other diseases, " and setting maximum lengths for cigarettes. American Cancer Society release of additlonal anti- cigarette commercials. Each carried & letter from Kenyon & Eekhardt's Wiiliam Lewis, Vice-Chairman of ACS, suggesting that the new spots help the stations comply with the FCC ruling extending the "Fairness Doctrine" to cigarette advertising. Lewis also ex- pressed the hope that the Advertising Council undertake a similar anti cigarette project. Announcement by Public Health Service of radio and television anti-smoking spot comn,ercials to add to those of American Cancer Society. "The Health Consequences of SMOKING. A Public Ilealth Service Review: 1967, a report to Congress by PHS under requirements of 1965 Cigarette Labeling Act. This document is termed in the Foreword as the "1967 Surgeon General's Report, " and "represents a review o1 more than 2, OOO studies published since the 1964 report. " @D gz
Page 7: 0000627068
( Page 7 ( ( August 22, 19fi7 August 23, 1967 August 31, I9G7 September 1, 1967 September 8, 1967 Senator Robert F. Kennedy's letter to tobacco companies, advising that he is not satisfied with present policies of TV sponsorships and that he may introduce legislation in 1968 for a one-year ban of cigarette TV sponsorship. Re asked the companies what "new self-regulatory steps you have taken in recent months and what you are planning to do in the months to come"? Further advised that "I am now preparing some limited legislative proposals relating to advertising, but I would bore that your own action in the coming months would make that legislation, as well as an experimental ban, unnecessary. Hearings began before Senate Commerce Committee on cigarette filters, etc. U.S. Rep. Daniel E. Button (R. -N. Y. ) introduction of bill designed to combat interstate cigarette smuggling "which is costing the people of New York State an estimated $60 million in cigarette tax revenue. " Co-sponsors: N.Y. Representatives Halpern, Kupferman, and Wydler. "Bill provides for an alternate method of collecting state and city cigarette taxes directly from cigarette manufacturers, "with the assistance of the Department of the Treasurer. " Manufacturer would be required to affix to each package name of state and city (with over 1 million population) in which final sale is to occur. American Tobacco Company's withdrawal from Cigarette Advertising Code. Reason given was that the CAC and the NAB Code were so similar that "we don't thinl~ itls necessary to have two any more. " CAC members left: R.J. Reynolds, B&W, Philip Morris, and Liggett & /vIyers. FCC unanimously denied requests from the broadcasting and tobacco industries to reconsider ruling of June 2, 1967, ap- plying "Fairness Doctrine" to cigarette advertising. In re- jecting the request, the FCC said: (1) products other than cigarettes are not affected by ruling; {2} the ruling wouid have no adverse affect ol~ the broadcasting industry; (3)the ruling would not curtail advertising; and (4) stations carrying cigarette advertising are "obligated to provide information pointing out hazards of cigarette smoking. " ~D
Page 8: 0000627068
Page 8 ( ( f September 8, 1967 September 8, 1967 September 9, 1967 September 11, 1987 AMA news release reporting on three years of research sponsored by Project for Research on Tobacco and Health of the AMA-Education and Research Foundation: (i) "The best estimates of clinicians and scientists in the field is that cigarettes are a health hazard. But they admit they don't have the scientific data yet to establish why and how. " (2) AMA delegates "made it clear they did not think" the 1964 Surgeon GeneralTs Report "could stand alone, " but "needed facts to back it up, " (3) Acknowledgment of the tobacco industry's $10,000,000 grant in support of the program. {4) Comments by Dr. Mauriee Scorers, Chairman of the Committee (and a member of the 1964 Surgeon General's Advisory Committee): "While the medical profession and tobacco industry t~ave somewhat divergent reasons for promoting tobacco research, both are committed to basic scientific research as the best means of developing scientific answers to questions raised by our smoking population. " "Certainly there are no scientific data that would contradict the basic tenets of the Surgeon General's Report... I believe very few, if any, of the scientists working under this pro- gram would advise anyone to smoke. Still we hope that in search for facts, we can retain an open mind. President Johnson's announcement that he would nominate Paul Rand Dixon to a second seven-year term as Chairman of FTC. News release said FTC under Dixon "appears to have followed the Johnson line (of concentrating on helping, not harassing businessmen), and presumably will continue to do so. re John F. Banzhaf III filed petition in the U. S, Court of Appeals in Washington, D. C. , claiming June 2 ruling of FCC is inadequate and should provide for "substantially equal" time for anti smoking messages rather than "~ig nificant amount of tilne.'* BanzLaffis a 26-year old New York lawyer whose original complaint against cigarette eomrnercials on WCBS-TV led to FCC order applying "Fairness Doctrine" to cigarette ads on TV and radio. His latest move was seen by Advertising Age as bein~ an "outflanking maneuver" against petition filed by NAB and WTRF-TV, Wheeling, W. Vs., in tile U.S. Court of Appeals, in Richmond, Vs., to throw out FCC ruling. Senator Robert F. Kennedy proposal of Legislation: (1) Putting a sliding Federal tax scale on cigarettes in relation to tar and nicotine content; (21 regulating frequency of cigarette corn- L
Page 9: 0000627068
Page 9 ( ( ( i h. September 11-13, 1967 September i3, 1967 September 20, 1967 rnercials of TV (suggested that cigarettes should not be adver- tised before 9 P.M.); and (3) strengthening warning message on cigarette packages. Proposal would raise Federal tax on 1, O00 cigarettes from present $4.00 to $15.00 for brands with more than 60 rag. tar or 1. S rag. nicotine, increasing proportionately thereafter with increased content. Caution to read: "Warning: Cigaret±e smoking is dangerous to health and may cause death from cancer and other diseases. " World Conference on Smoking and Health, Waldorf Hotel, New York City. Attending were 511 "public health experts" from 33 foreign countries and the U.S. Object: to launch "a crusade for citizen action against cigarette smoking. " Feature speakers: Dr. William H. Stewart, Surgeon General; Senator Robert F. Kennedy~ Dr. Thomas Carlisle, past President of American Cancer Society; Emerson Feote, former Chairman, National Interagenoy Council; Dr. Luther L. Terry, former Surgeon General and now Chairman, Inter- agency Council; Sir George Godber, Chief Medical Officer, British Minister of Health; Dr. Karl Evang, Director-General, Royal Norwegian Ministry of Social Hygiene; Senator Frank E. Moss; and Dr. Daniel Horn, PAS, Director, National Clearing- house on Smoking and llealth. John F. Banzhaf III attached voluntary agencies for not having "the guts to defend and enforce" tile FCC "Fairness Doctriner' as it applies to cigarette commercials. His remarks were made in a speech before World Conference on Smoking and Health, N. Y. He accused particularly the American Cancer Society and The Interagency Council on Smoking and Health. Rep. John E. Moss (ID. Calif.) introduced in the House of Representatives two anti-smoking hills identical to ones proposed by Sen. Robert F. Kermedy irl the Senate. Raps. John Jarrnan (D. OMa.) and Henry Helstoski (D. N.J.) co-~(~ sponsored both bills, ltH 12994 is identical to Kennedy's bill (g. 2395) which would direct the Federal Communications Commission to establish "regulations prohibiting certain broadcasting of advertising of cigarettes• " The House bill was referred to the Committee on Interstate and Foreign Commerce. HR12995 is ic]eniica] to S. 2396, whicil would tax cigarettes on the basis of "tarrr and nicotine content. The House bill was referred to the Committee on Ways and IVleans. i ltep. Moss is also sponsor of a bill that would change the warning • rr tt .... label, require tar and nicotine content labeling, requlre both the warning and the content disclosure in advertising, and allow the Surgeon General to establish a rnaximun~ length for cigarettes.,
Page 10: 0000627068
Page I0 ( ( ( %. Week of September 25, 1967 October 1967 October 2, 1967 October 18, 1967 Four anti-smoking bills were introduced in the House of Representatives: HR 13132: By Rep. James C. Corman (D. , Calif. ) To direct the FCC to establish regulations prohibiting broad- casting of certain cigarette advertising. Identical with Sen. R. F. Kennedy's bill S 2395, and Rep. John E. Moss's bill ttR 12994. HR 13133: By Rep. Corman. To tax cigarettes on the basis of "tar" and nicotine content. Identical to Kennedy's bill S 2396 and Rep. Moss's bill HR 12995. HR 13219: By Rep. Burt L. Talcott (R., Calif.) Amends both present label law and Communications Act of 1934. Would include: (1) Wamdng to read: "Warrdng: Cigarette Smoking is Dangerous and May Cause Your Death, " on packages and in advertising. (2) "Tar" and nicotine content on packages and in advertising. (3) Skull and crossbones on package and in advertising. (4) Ban cigarette advertising on radio-lv from 3 p.m. to 9 p.m. local time, (5) }3an cigarette advertising "immediately before, during or im- mediately after the period during which such licensee broadcasts any boxing or wrestling match or any baseball, basketball, football, hockey or soccer game. " HR 13220: By Rep~ Joseph P. Vigorith (D., Pa. } and Frank J. Brasco (D., N.Y.). Would provide: (i) Stronger warning statement (FTC's wording) on packages and in advertising. {Z) "Tar" and nicotine content listing on packages and in advertising. (3) Allow the Secretary of HEW to establish maximum length for cigarettes and make it unlawful "to manufacture, import, or package for sale or distribution" a longer cigarette. "Smoking and Health" article in American Review of Respiratory Disease. Lead sentence: '"Fhe life span of cigarette smokers is reduced in proportion to their cigarette consumption..." Barron's editorial, "Dangerous Lengths: The Federal Crusade Against Smoking Has Gone Too Far. " American Cancer Society Board of Directors resolution calling for "the termination of all cigarette advertising in aR media. " G80041843

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