Anne Landman's Collection
Youth Cigarette - New Concepts
Abstract
This is the document about potential cigarette flavorings that contains the famous quote:
"It is a well known fact that teenagers like sweet products. Honey might be considered."
Fields
- Rank
- 1
- Quotes
PROJECT: Youth Cigarette - New concepts
MARKETING INNOVATIONS' SUGGESTIONS:
MI suggests new ideas for the breath-freshener field...
COLA FLAVOR - While the government would not permit us to add caffein to a cigarette, it may be possible to use artificial ingredients to obtain a cola taste and aroma.
APPLE FLAVOR - Apples connote goodness and freshness and we see many possibilities for our youth-orinted cigarette with this flavor. Apple cider is also a possbility.
SWEET FLAVOR CIGARETTE - We believe that there are pipe tobaccos that have a sweet aromatic taste. It's a well known fact that teenagers like sweet products. Honey might be considered.
If any of the above ideas have interest, MI will prepare concept ads.
- Company
- Brown and Williamson Tobacco Corp.
- Author
- Marketing Innovations, Inc.
- Recipient
- Brown & Williamson Tobacco Corporation
Document Images
