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R. J. REYNOLDS TOBACCO C0MPANY PERFORMANCE PROFILE
Name DEBORAH L.C. KAY
Dept./Loc. Product Evaluation/611-121110
Soctat Security # 152-46-3350 Account ir' 71418
Current Job Title Senior Staff R&D Scientist Job #1 72317
Date Assigned to Evaluator 10101/92
In 1994, Dr. Kay made important contributions to several key projects In Psychophysiology. She
continued to analyze and report the results of several large, previously conducted studies
(highlighting her ability to do more with less), and has demonstrated remarkable prosress and a
renewed enthusiasm for the design, execution and reporting of smoking behavior studies, aimed at
better understanding our customers.
A list of the projects she participated in is attached In a memo prepared by Dr. Kay.
I believe Dr. Kay's most important contributions in 1994 related to the smokers' attitude survey
conducted in tate 1993. Dr. Kay led a team of researchers exploring smokers' attitudes on a wide
variety of subjects of interest to our company. Results of this survey were presented at an
Interesting and Innovative monthly status review meeting where the entire team was able to
participate. Portions of this study have also been presented by management at numerous meetings
throughout the year whenever the'Positive Aspects of Smoking' tatk is presented. Audiences have
included the RJRN Board, Mr. Harper, visiting guests Including our sales force, external ad
executives and other tobacco companies we have tried to persuade to become more actively
involved in external issues facing our industry. As a result of her efforts in this area, Dr. Kay
her team were nominated and received a G. Robert DiMarco Team Award.
As evidence of the value of these results, Dr. Kay has been working with Mr. Tim Harris of RJRTI,
public relations, to administer a modified version of this particular survey to smokers outside the
U.S. While the U.S. survey did provide a'stake in the ground' to measure future success of the
positive aspects program before Dr. Kessler and Mr. Waxman held their nicotine 'addiction'
hearings, the 1988 U.S. Surgeon General's report has had a dramatic influence on smoker attitudes
in the U. S. It is hoped that the International survey will provide a stake In the ground in other
populations while many smoking related issues still seem to be more open to discussion in these
various countries. This would provide a more meaningful baseline to measure the influence of our
positive aspects program. Rothman's International has expressed an interest in participating in this
survey, and it is expected that Dr. Kay will work closely with RJRTI and Rothman's to ensure the
greatest value of the survey to our company.
Dr. Kay led another team of researchers this past year interested in understanding how and why
female smokers smoke. This required Dr. Kay to work skillfully with both the legal and marketing
personnel to execute this study accurately. In addition, Dr. Kay involved Ms. Grubbs and Ms.
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Simmons in this study to expand their capabilities in conducting research. It Is expected that as
results of this study b©come available, Dr. Kay will expand her ties with Mr. Weber's group to
achieve the most value to the company from both our work and theirs.
I believe Kay would be the first to agree that several distractions from her personal life during
past year impacted her ability to perform at the level she would have liked. However, again on the
positive side, discussions with Dr. Kay have indicated that these personal distractions are behind
her now and we are both looking forward to a productive year in 1995 that will reinforce my belief
that Dr. Kay is a high performing employee. As In the past, a single piece of advice I would give to
Dr. Kay that would most significantly increase her value to the company would be In the area of
report writing. In an effort to be as thorough as possible, Dr. Kay tends to analyze and report
volumes of data from large and complex studies conducted in years past. As noted in her memo,
several of these reports are listed as 'under review'. Part of the reason for this is that the
are so lengthy and complex that to do an adequate review consumes very large blocks of time.
Also, even after review, such a tong report is intimidating to a prospective reader. I would urge
Kay to concentrate in 1995 on completing shorter, more user-friendly reports that put the findings
a particular study Into tho hands and minds of other groups.
I am looking forward to a pleasant and productive year working with Dr. Kay in 1995.
6. Evatuator's Signature Date:
Reviewer's Signature ~ Date:
Employee's Signature Date:
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199e - Deborah L. C. Kay
a.'Underatanding Female Smokers
A program to understand female smokers has been initiated. The focus of
this program is to gain general understanding of female smokers, why they
smoke, their general smoking behavior and general trends in women's
smoking (initiation of smoking and quitting trends). This program also
considers the effects of inenstrual cycle on smoking behavior and the
effects of hormonal changes or lifestyle on their smoking behavior and
positive aspects of smoking specific to women.
An extensive literature search has been conducted. several female
smokers' (employees) have been interviewed and their input considered.
A survey of 500 female smokers' general lifestyle and their perceptions
of the effects of menstrual cycle phase on their smoking behavior was
completed (following a pretest of 50-female smokers and a revision of the
survey). Results indicated that approximately 25t of female smokers feel
that they smoke more immediately preceding their period. This perception
is more likely to held by older versus younger menstruating women. A
report to document this study and these results is being drafted.
A similar program to consider special concerns which black smokers have
is being considered. Paula Simmons has initiated a literature review to
support this effort.
b. Telephone survey of smokers' attitudes
All efforts to report results from this study are complete (with the
exception that one large.report is still awaiting management review).
Two reports of the results were completed and submitted to management
for review. One report presents detailed analysis and interpretation,
the second report presents top-line results.
Results f rom this study were presented at the May Status Review.
Input from those present at the Status Review was considered when the
survey was revised. Also, as a result from input and comments made at
the Status Review, we will be fielding this survey to nonsmokers as
well as smokers when the survey is refielded.
Survey for smokers has been revised so that it could be refielded both
Sn the United States and in three foreign countries. Revisions
primarily involve adding quitting behavior questions (derived from the
Gallup survey) and removing product-related questions. A nonsmoker
survey was prepared.
Currently working with Tobacco International so that the survey could
be retielded in the United States and fielded in Canada, Hong Kong,
and Spain. We would like to learn the effects of recent reports
(e.g., Kessler's Report to Congress and DAY i report) on smokers'
understanding of " tar " and nicotine and their attitudes towards
several key issues. we would also like to determine nonsmokers'
understanding and opinions of the various issues addressed by
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Kay, D., Morgan, W., Pritchard, W., Scism, A., Woods, P., and
Robinson, J. (1994) Executive Summary of the 1993 Telephone Survey
of Smoker Attitudes, Psymem, 1994, No. 002.
Kay, D., Morgan, W., Pritchard, W., Soism, A., Woods, P., and
Robinson, J. (1994) Executive Summary of the 1993 Telephone Survey
of Smoker Attitudes, Psymem, 1994, No. 003.
o. Peroeption of Draw (PODj Based on Niootine RBM Data)
Data from the 1990/1991 Nicotine RSM Study were used to underetend FF and
FFLT smokers' POD, i.e., their perceptions of "Smoker Through Filter "
and "Easy/Hard to Draw".
Results from this work were consistent with results from earlier studies.
We found that smokers' POD was affected by "tar " and nicotine as well
as physical parameters such as draft. In addition, we saw an indication
that POD-scores decreased as mainstream formaldehyde levels increased.
Mainstream-constituent levels were consistently more important than
Report on this work was completed and reviewed by co-authors. Report has
been submitted to management for review.
Kay, D.L.C., Morgan, W.T, Reynolds, J. H. and Griffith, D.W. (1994) New
Understanding of Perception of Draw Gained from Analysis of Nicotine RSM
Study Results PSYMEM 1994, No. XX.
d. underatanding smokere' personality and smoking motivation
FF and FFLT smokers' personalities and smoking motivations were defined
by considering results from the Nicotine RSM study.
Results from the Nicotine RSM Study were then compared to results from
various internal and external studies to determine changes in smokers'
personalities and smoking motivations over time.
An extensive internal report has been reviewed by all co-authors and is
currently being reviewed by management.
Kay, D.L.C., Pritchard, W.S., and Morgan, W.T (1994) New Understanding of
Smokers' Personalities and Smoking Motivation as Xndicated by Responses
to Various Questionnaires. PSYMF3rS 1994, No. XX.
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e. 1986 Human smoking Behavtor/DFe Study
This study had two primary objectives. The first objective was to gain
understanding of smoking satisfaction, as defined by smokers' responses to
a" Desire For Cigarette " (DFC)- Questionnaire and a "Satisfaction "
ballot. The second objective was to evaluate human smoking behavior. The
effects of test brand and subjects' usual brand and gender on these
responses were evaluated.
The report has been reviewed by all co-authors (with the exception of John
Robinson) and has been submitted to management for review.
Kay, D.L.C., Morgan, W.T., Pritchard, W.S., Griffith, D.W., Robinson, J.H.,
Reynolds, J.H., Zv (1994) 1986 Human &atoking Behavior/DFC Study PSYMEMI
1994, No. XX.
f. Ashville Study
A proposal to support GTC efforts by gaining understanding of the smoking
behavior and perceived and objectively measured general physical health
of a panel of GTC smokers was prepared.
The proposed project was not conducted due to perceived overlap of this
project with clinical trials that are being conducted.
q. British surveys
Information on survey data available through the ESRC (Economic and
Social Research Council) was obtained and reviewed. The reason to
explore this data source was to determine if information on European
smokers was readily available for review. Some of these data have been
used by Jarvis and Warburton.
We are currently waiting for approval to use the National Child
Development Study results. These data have never been used before by a
commercial firm. We are waiting special approval for their use.
b. American Public Health Association Ntq.
A major report on the 121st Annual Meeting and Exhibition of the American
Public Health Association has been completed and submitted to management
for review. The meeting was held from October 24th through October 28th
1993 in San Francisco, CA. Information from this meeting was written up
in detail due to the much of it concerning legal impact of the EPA
document and other key issues (i.e., economic impact of smoking bans).
Kay, D.L.C., and Pritchard, W.S. (1994) Report of the 121st Annual
Heeting and Exhibition of the American Public Health Association
MeetingPSYMEM 1994 No. XX.
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i. seminar Program
Along with Layten Davis a 1995 Seminar Program For R&D has been planned
.and approved by management. Input from many people within the R&D
community was considered. The objectives of the 1995 seminar program
Invite speakers, who will interest most of R&D personnel, others in
the Company or perhaps others in the community.
Have a program that considers the cultural changes taking place within
R&D and the Company, i.e., TQF, innovation and diversity.
Have a program that is motivating and enriching to all who attend.
Increase technical awareness and encourage technical discussions.
Foster a community spirit within R&D.
Nine different speakers are planned. It is anticipated that this program
will change the nature of future seminar programs at R&D so that the
needs of all in the R&D community are considered and met.
Ressler's Report to Congress
Input to the companies response to Kessler's report to Congress was
provided to management.
Helped support efforts to identify and collect all smoking behavior
data. Additional analyses were conducted on several studies (nicotine
RSM, Four City and 1986 DFC studies) so that information would be
available on how smokers' smoking behavior changed when the smokers
switched from their usual brand to an alternate brand.
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