Tobacco Documents Online

On June the Sth, we had a meeting between people from th4 Research r-e-part.:._nt and cr`ative peoplo from TLK to revi-w in depth new prbduct !daas which had been kicking around over at R~search. Those in attendance were Jerry Birn, Ted 1;illiars, Sab Dsssi:.dale, Jo ~.z Donati and Dick Povill from TL`; Claude Teague, John F7ood, t:ary Stowe, Jack White and Bob Lloyd from Research; aZd myself.___ : . Both Research a.-id TLK fouad the zaeetingh both stimzlating and worthwhile. Both groups were so enthusiastic that additsor.al sessions c nder the sa-e format were reYucsted by bot-h parties. Therefore, I a_-z in the process of setting up a su::ssq::ent reeting for :.L`;13t the 6th to begin at 9:.:5, to be held in t:c :asearch Conference Roo=, and on the sa=.s- basic for-at as that used on t•lednesday. .So.:.Q di°fc_z:n ;.:s I'w plan ni ng ars t:at the co~--)ositicr of the group s:cald be c::a:.;ed to t: e sa..a peopls fre s TLK, F-search p.eoplereduce3 to three, th_ree recSars of -_ Tob•scco aevelop:f-nt be added, one :•:arf:eting Researcher " , (_ r•efarably Joe Sherrill) a-nd myseif. In this mceting TLt: will ?rosent ideas. We will react to them. - Sone of the itea we disc-assed Were: l.' 'A ci5are=te for the bzgi..:iiag sr_~oker - it was felt - : that so =e co::su.;-e rer research abcut the begi nning " ` s.-joKer and the conditions in which he begins ~-. ~ sm:,kiag were desirable. It was felt that rc.:.oving=+' "' t'~a "scratc:~" from a cigarette c;ould definitely __ help increase the appeal to beginning smokers. 2. A low-flat•or, hich-nicotins cigarette~ - this was^ ' viawed as a clea:.er swoi:e and possibly ozo which coula be pronoted in t-he vein of a cleaner enviro:zmant. : . . . . _. - . .- --. . . . . _ . _ . . _ . , .. . - - •- .

l. clLal± _y cigarette. Di.;c;:soion centered around what ..as cua2ity, and _hoe the consurcr co::ld be - cado to perceiv= that ;uality. t:on-blended cicarette - it was dscidad to cor.sidar testing and aett..ing consuasr =actiozs to an all burly cicaret.••ta, an all :::e-cured cigarette, an all TLrilsh c:i5arette, etc. T:ie 't::ird` category. Cozsideration was given to developing a cocYletely new category of cigarettes built around swaet.-iess, cola, or :..any other flavor aseas. : !_ou`..h feel of the filter - it wns decided to loarn what the optir:um hardn ess of a filter s':osld be through cozsu--nar test'_ng. A lct;-ZU::bsr, iso n-filter cisarette - t::= Acer.cy' felt t_':at t:ere was a real oY; or::: nity for a - truly lca-r.Lti:.e-, noa-fli:.cr ciyarette. P---search felt t':at such a prodlct could be dzvelo=ecl tl--ouy:: use of pu_ce.l . to-acco. " . _~ • . . .. . . . . . . . -. . . i c._ .• • 8. Puff cos:zt - it was decided that so:..= k.^.ovladge about coasum.3s- perreptions of puff c;,n:it and burr.iny' rate vro_sld be desirable. ' cicarattc uhic, does r.ot bu, ld up as it is ~ sr.-~o :ed - Resea.rch is wor'r:ing oa a pra3sct w: ich ` :1 - had n L.:.:a3rs z^.d sr.oking characteristics t*a sL:ce `' ~.from the first to the last puFf.' The n5=ncy ' %c.A ~ ` _ been working on a concept called Balance khich