Anne Landman's Collection
Proceedings From Delta Session #11.
Abstract
These notes from an RJR marketing meeting list various ideas for new cigarettes, including Project HIP, a cigarette for women, whose advertising was to depict "Female agressor in male/female situation," that would "position women as independent and in control in provocative situations." Would "exploit the anti-fashion trend," and possibly have "pearlescent filter tipping." Would be "built for the way women smoke -- e.g. smaller, more frequent puffs." The pack would be adapted for women: "Use a slide pack -- more elegant ritual to remove cigarette." One idea was to have a re-lightable cigarette with the ad slogan, "How to Save Your Butt." A marketing concept included "Humorous cartoon-like approach depicting ways to "save your butt," and "humorous series of "what can happen if you don't save your butt properly."
Fields
- Quotes
See document image
- Company
- R.J. Reynolds
- Author
- N/A
- Recipient
- Presumed, R.J. Reynolds (corporate recipient)
- Region
- United States
- Type
- REPORT
- Subject
- marketing
- marketing research
- marketing strategy
- advertising
- marketing research
Document Images
