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Anne Landman's Collection

Something Wonderful Happens. Winston Tastes Good-Like A Cigarette Should! Ad Notebook.

Date: Apr 1963
Length: 1 page
503960911
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Abstract

This 1963 advertisement for Winston cigarettes targeted American Jews and ran in newspapers and Jewish magazines in 1963. The ad features a line of people dancing the hora (shot from above, looking down on the dancers). The text along side and below the photo links smoking with the joy of the Jewish holidays:

"Shevouth time is the season for many of the happiest celebrations in Jewish life. And at some point during the festivities...SOMETHING WONDERFUL HAPPENS. The music stops, then it starts again. The beat is faster, exciting. A circle forms and spirits soar into the joyous, lively world of the irresistible hora!

And certainly joy abounds in smoking when your cigarette is Winston, America's best-selling filter cigarette. The special pleasure begins up fron, ahead of the pure white, modern filter. That's where only winston puts filter blend tobaccos specially selected and specially processed for the best taste in filter smoking. Try Winston. Winston tastes good--like a cigarette should!"

Fields

Quotes

Shevouth time is the season for many of the happiest celebrations in Jewish life. And at some point during the festivities...SOMETHING WONDERFUL HAPPENS.

The music stops, then it starts again. The beat is faster, exciting. A circle forms and spirits soar into the joyous, lively world of the irresistible hora!

And certainly joy abounds in smoking when your cigarette is Winston, America's best-selling filter cigarette. The special pleasure begins up fron, ahead of the pure white, modern filter. That's where only winston puts filter blend tobaccos specially selected and specially processed for the best taste in filter smoking. Try Winston.

Company
R.J. Reynolds (corporate author)
Author
R.J. Reynolds
Recipient
R.J. Reynolds
Region
United States
Type
ADVERTISEMENT
Subject
advertisement
advertising
advertising campaign
target market
Target/ethnic (targeting ethnic markets)

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Page 1: tcm75d00
@ HAPi°"Ei'8S The music stops, then starts again. The beat iS faster, exciting. A circle forms and spirRs soar into the joyous: lively world of the irresistible horat ~ Shevuoth time is the y ~ ~ season for many of the ? ° happiest celebratswns in Jewish life. And at some point during the testivities... SOME THING WONDERFUL W AW :-H11:o.441C9GA '_ - M WINS TON .,24 -P7`ES GOOD -- like a cigarette shorr/d! 'A__ff'*':7 ~ff .. And certainly joy abounds_in smoking when your cigarette is Winston, America'sbest-seifingfiltercigarette.Thespecialpleasureofthisc7garette begins up front, ahead of the pure white, modern filter. That s where only ~~~ Winston pllt5,i FtiTE& 91ETlII tobaccos specially selected and specta!iy proc- '~~-• ~;}yyy~---~~~! essed for the best taste in filter stnoking. Try V`,!inston -S•`~V (so in uusn prooi Mz Ul M ,3zG

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