Something Wonderful Happens. Winston Tastes Good-Like A Cigarette Should! Ad Notebook.

Anne Landman's Collection

Something Wonderful Happens. Winston Tastes Good-Like A Cigarette Should! Ad Notebook.

Date: Apr 1963
Length: 1 page
503960911
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Abstract

This 1963 advertisement for Winston cigarettes targeted American Jews and ran in newspapers and Jewish magazines in 1963. The ad features a line of people dancing the hora (shot from above, looking down on the dancers). The text along side and below the photo links smoking with the joy of the Jewish holidays:

"Shevouth time is the season for many of the happiest celebrations in Jewish life. And at some point during the festivities...SOMETHING WONDERFUL HAPPENS. The music stops, then it starts again. The beat is faster, exciting. A circle forms and spirits soar into the joyous, lively world of the irresistible hora!

And certainly joy abounds in smoking when your cigarette is Winston, America's best-selling filter cigarette. The special pleasure begins up fron, ahead of the pure white, modern filter. That's where only winston puts filter blend tobaccos specially selected and specially processed for the best taste in filter smoking. Try Winston. Winston tastes good--like a cigarette should!"

Fields

Quotes

Shevouth time is the season for many of the happiest celebrations in Jewish life. And at some point during the festivities...SOMETHING WONDERFUL HAPPENS.

The music stops, then it starts again. The beat is faster, exciting. A circle forms and spirits soar into the joyous, lively world of the irresistible hora!

Company

R.J. Reynolds (corporate author)

Author

R.J. Reynolds

Recipient

R.J. Reynolds

Region

United States

Type

Subject

advertising

advertising campaign

target market

Target/ethnic (targeting ethnic markets)

Document Images

Page 1: tcm75d00

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Anne Landman's Collection