Contains ideas for new cigarettes: "Gusto", a flavored product using mint liquor, cherry menthol or chocolate. Concern was expressed about flavors being compatible with other things, e.g. "ham and eggs" at breakfast. Also mentions ideas of other things to put in cigaretes: relaxants, diet control agent, analgesics, benzocaine for "throat scratch."
Blevins, R.A. Jr
Sherrill, J.H. Jr
List, O.F. Meeting Attendees
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Copies To: Messrs. Wiiliams Teague
rv o. gi gy _ _~ _
Subject: New Product Ideas Meeting
August 20, 1974
Those in attendance were Messrs. Bassindale, Birn, Donat
Williams, Cundiff, Johnson, Leffingwell, Teague, Woods, Perrill,.,
1Ss. Stowe an
This summarizes the second New Product Ideas Meeting: (1) to
review selected concepts for which sample products were available;
(2) to apprise the Research and Tobacco Development Groups of
consumer response to New Product ideas previously reviewed; and
(3) to generate and discuss additional new ideas not previously
I. Concepts/Sample Products
TLK reviewed the verbal concepts and ad forms for six
ideas that had been tested and their disposition in test
to date. In each case, after a review of the verbal
concept statement and ad form employed in test, the product
prepared for it by the Tobacco Development or Research
Department was sampled and discussed. A summary of the
discussion and action to be taken on each of the products
A. Suave - Code SS - This was the name assigned to the
"o ir ginal SALEM"/low-level menthol idea tested as the
"soft: smoke.". In comparison to the preliminary product
sampled on June 5, this latest product was generally
perceived as being higher in menthol. As guidance for
further development of this product, it was reaffirmed
that a, product delivering a "soft smoke" as opposed to
a "menthol smoke" was required to satisfy this concept.
It was agreed that TD would explore "how far down" the
addition of menthol could be taken to deliver a"sof.t"
non-menthol tasting product. It was also agreed that
the green strips %.:ould be left off the barrel of the
cigarette to avoid any connotation of menthol; moreover,
that once the menthol level was decided upon, sufficient
samples for use in group sessions would be prepared.
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B. Rea] -- Code RL - An unfiltered cigarette made largely
oi"puff" tobacco that couldyield a 17 mg. tar level.
Two samples were tasted at this meeting: an 852,14M with
a cork tip and a 701-iM without a cork tip.
it was agreed that: development of the 85MM product
would be pursued as the length best advised to position
against Pall Mall (26 mg. tar); and that whether the
fi.nal. product should be cork tipped is to be determined
through an appropriate consumer research.
C. Frontier - Code FT - A cigarette containing-a blend of
.natural tobaccos only, with no artificial ingredients
(i.e., no casing or top dressing). Five samples were
tasted at this meeting: an 85MM regular; and 85111A1
menthol; a 100MM regular; a 100MZi menthol; a low tar
85MM (9.0 mg. tar).
It was agreed that: the 85MP] and the 100MIM non-low tar
would be.pur.sued and that, based on the taste and
quality of tobaccos, it is possible that this cigarette
could also be used to pursue the quality route (e.g.,
Classic). In this connection, the 85MM length would be
pursued for the Frontier Brand, while the 100,11\1 length
could be pursued for the premium quality cigarette.
11hether the both lengths should be used for Frontier
and for the premium quality cigarette, as opposed to
distinguishing between the routes by length of cigarette,
is a decision to be finalized.
D. Tips - Code - None Assigned - A cigarette with an
individual plastic tip housing a TC filter. Samples
were not available for this meeting, but prototype
examples, with transparent filters, were distributed
for review. The "hand samples" contained a DORAL and
VANTAGE filter in transparent plastic tips. It was
pointed out at the meeting that the product will probably
be an expensive one, but not only from the cost of goods
point of view but also from increased costs due to slower
line speeds. Discussion of various routes that could
possibly be explored to produce the filter, such as an
estron tip with a polyethylene shrink-wrap cover ensued.
It was agreed, due tothe problems inherent in production
and preparation of such filter, that investigation of
this product concept and feasibility would continue. It
was also agreed that further work on this product would
be suspensed until a decision made by July 1, 1975
regarding whether this.product was in fact feasible.
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Gusto - Codc GO - A full-flavor cigarette idea; a
ci.garette that has been liberally doused with a
compatible flavor that enhances the expected
cigarette taste, but does not identify the enhancer,
nor that the enhancer is present in.the product.
It was agreed, based on the concept''s performance
in test, that the idea needed more work in the
concept area if it is to be pursued.
The Research Group pointed out-that it had had the
assignment of developing higher flavor leve).s for
some time. Samples of three flavored products were
discussed: (1) Vandemint Liqueur in menthol;
(2) Cherry menthol; and (3) Chocolate. Experience
obtainad to date in a series off tests with the
company panel regarding flavors was discussed. The
key question that arises and that needs to be
answered is the compatibility of flavor with other
things; e.g., "ham and eggs" at breakfast.
It was agreed, however, that the flavors tasted at
this meeting were not consistent with the Gusto
concept, and that the area would continue to be
NicoLess - Code NL - A cigarette using real tobacco
but ~ih ch contained no nicotine and Jslow in tar.
In concept test, this idea scored extremely high.
It was agreed that the sample distributed for tasting
at this meeting was not the best taste that could be
achieved in this cigarette, and that Tobacco Development
~will improve the taste of the sample. A reasonable test
marketing dute would be September, 1975. This date
assumes that the requirements _for the_German market
has been satisfied.. - - ~ - - --------_ ----------------
~ ' _- - ""-
PRIVILEGED MATERIAL REDACTED
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7I. New Products Activity To Date
In order to apprise Tobacco Development and Research of the
activity in the New Products program that has occurred to
date, a selected group of concepts that have been tested
was reviewed. They were: Classic; :.ort}i Wind; Balance;
Q.T. ; 19+; Blondes; Now; Choice; Northwest; Lance; 24ax;
Sports; and 40 Shorties.
Some comments were made on various of the concepts reviewed
by various members of the group: R. Blevins indicated that
North Wind eras perhaps eight months away from development ;
D. Johnson indicated that someone had a patent to make a
cigarette consistent with the Bal.ance concept; R. Cundiff
indicated that a two-piece rod would be extremely difficult
to make profitably and that it would require a great deal
of development work; and that the Suave, Frontier, and
premium quality cigarette (Classicj might be one and the
Further review of the Balance concept suggests that product
.and mechanical development would be expensive and require a
long time. The idea has been shelved for the time being.
III. Ideas Not Previously E~osed
In order to facilitate review of the new ideas, they were
grouped by applicable area and characteristics of a cigarette.
A summary of the ideas reviewed, those considered feasible
and worthy of further consideration at this time, follows.
A. Tobacco Rod
Y, _A 'a. Rigid rod requirg ing no paper wrapping
b. A place in the rod where cigarette snuffs itself
out (the cigarette that say when)'
c. Self-igniting cigarette
rd: Tobacco__rod that looks like a VANTAGE filter
Addition of breath fresheners acti.vate-d--by-buring'
:- Utr i-h za~on of pipe
g. Easy igniting, slower burning particularly for an
Ideas tb, d and e were considered feasible, and further
exploration would be done. In the case of re, the
idea was modified; the breath freshener would be
considered for applicatian in the filter consi.stent
with Mr. Cundiff' s capsule idea %.;hich %,as drawn
schematically on the blackboard at this meeting.
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ideas #c and d were considered feasible and worthy
of further exploration. Idea #b was considered
earlier in the discussion about breath fresheners
within the tobacco rod. Idea na was put on hold
for a future time when other "non-conventional"
filters would be the topic of discussion.
' C. Flavor
a. Tapered fiiter to increase filtration properties
b. Addition of breath freshener activated by biting/
c:. Flavor additives in filter
d~._Flavorr heighteners in filter
a. "Overdosing" of various flavorings to achieve
b. Particularly compatible with orr enhancing of
various foods and beverages
It was agreed that a "new dimension" in..flavor
should be of primary concern; moreover, that
identification of which of the 15 flavors
available are most acceptable to the consumer,
is a~question that should be resolved before
pursuing developmental work in this area.
-'--a. Retain good aroma of freshly opened
(tastes as good as it smells)
b. Pipe tobacco aromas
Both ideas na and b were considered feasible. In
the case of idea ;;a, two directions would be explored:
(a) heightening aroma when the cigarette pack is first
open; and (b) sustaining the aroma after being opened.
In the case of idea ,;;b, the question to be resolved
prior to purg suing development of sp-mple product, is
which aromas are to b` utilized. Previous experience
sugqcsts that Wb should not be promoted as a cigarette
made of pipe tobacco.
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a. Moisture retainers in tobacco or filter
b. Moisture releasing agents activated by burning
c. indi.vidually wrapped cigarettes to retain moistness
No specific agreements were reached on any of the
I'. Cic~arette Paper
a. Water resistent cigarette
b. Moisture guard coat on inside of paper wall
c. Colored/tinted paper to.retain moisture better
No specific agreements were reached on any of the
a. Smoke imparting no odor
b. Relatively smokeless cigarette
c. Smoke that does not stain the fingers
ideas ¢ra and b would be investigated in connection
with the new cigarette being developed which produces
a "gray" smoke, and that the Research Group will
report progress periodically.
H. Additional/Uifferent Benefits
a. High level of nicotine
b. Nicotine/caffeine combination
c. Time release nicotine reaction
d. Proprietary drug ingredients; relaxants; diet
control agent; analgesics; benzocaine to overcome
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- ~~ rR. J. REYNOLDS TOBACCO COMPANY j ~
RESEARCH AND DEVELOPMENT DEPARTMENTS
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