Anne Landman's Collection
Recent Finding Show That Smoking Camels Benefit Digestion.
Abstract
While quite old, this 1936 Camel cigarette advertisement gives an important perspective on the origins of errant beliefs regarding smoking and health, as well as insight into how the notion first arose that smoking and eating go together. The title of the ad announces,
"Recent findings show that smoking Camels benefits Digestion."
The describes how these "findings" came about:
"...physiological laboratories established the fact that smoking Camel cigarettes has a marked beneficial effect on the processes of digestion...American scientists actually measured the increased digestive fluids brought about by smoking Camels. They found that Camels assist the flow of digestive fluids...exercise a favorable alkalizing effect."
Photos show professional people who lend credibility to these claims: dieticians and scientists.
Ads like this show that the tobacco industry did indeed make very straightforward health claims about their products earlier in the century.
Fields
- Quotes
Recent findings show that smoking Camels benefits Digestion
Flow of digestive fluids largely increased...aiding good digestion and exercising a favorable alkalizing effect.
--from scientific research done in the physiological laboratories of a great university.
Miss Lorena Flinn, dietician, who has made the study of foods her life work, says: "In my case, and I've seen it work for others, too, smoking camels during meals and after promotes digestion, causing increased frlow of the digestive fluids."
...Recently, in a famous American university, long and careful experiments were conducted. Its physiological laboratories established the fact that smoking Camel cigarettes has a marked beneficial effect on the processes of digestion...American scientists actually measured the increased digestive fluids brought about by smoking Camels. They found that Camels assist the flow of digestive fluids...exercise a favorable alkalizing effect. With many smokers it is instinctive to light a Camel during or after meals. It has now been demonstrated how sound and correct this instinct is. And this new scientific confirmation gives added weight to the familiar popular expression "Camels set you right."
[A photo shows a bespectacled scientist leaning over to look carefully at some laboratory equipment and holding what appears to be a stopwatch. The caption reads:]
"The photograph shows the method and procedure used in studying the effect on digestion of smoking Camels...Delicately adjusted recording machines enable scientists to measure the flow of digestive fluids under various conditions. The objective, scientific evidence obtained shows that smoking a Camel increases the flow of digestive fluids. The importance of this in facilitating digestion is a matter of common knowledge."
- Company
- R.J. Reynolds
- Author
- R.J. Reynolds
- Recipient
- N/A - magazine ad
- Type
- ADVERTISEMENT
- Named Person
- Flinn, L.
- Pavlov
- Subject
- advertising
- advertising activity
- advertising campaign
- health claim
- health effects
Document Images
