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Anne Landman's Collection

Volume IV Ets

Date: Jun 1991 (est.)
Length: 205 pages
2503002742-2503002946
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snapshot_pm 2503002742-2503002946

Abstract

This 205-page document from Philip Morris (PM) is a compendium of resources to help allies fight clean indoor air measures. It lists PM's restaurant objectives: "Preempt the need for legislated smoking restrictions," and "Develop allies in hospitality industry [in] opposing legislation to restrict/ban smoking." PM's objective for airlines is "Maintain smoking areas on airlines."

The document contains articles by PM's scientific allies and front groups that claim there isn't enough data available to determine whether secondhand smoke causes illness in nonsmokers, and that ventilation is the best solution to the problem of secondhand smoke. Also, similar to the document posted 26 September (entitled Restaurants and Smoking Restrictions, wherein industry consultant Peter Sparber suggested casting restaurant workers as carriers and spreaders of disease rather than the victims of secondhand smoke), this document contains articles with titles like "The Role of Aircraft in Transmission of Disease" and "Dissemination of Human Pathogens by Airline Travel" that, in effect, blame airplanes, flight attendants and passengers for illnesses that occur as a result of air travel. One statement in the report blames the airlines themselves for tobacco smoke pollution on airplanes:

"Tobacco smoke accumulation aboard aircraft is an indicator of inadequate ventilation. Airlines reduce fresh air intake to economize on fuel..."

Another statement cites unnamed "UK researchers" who concluded airline employees complain about secondhand smoke on their jobs because they may be "disgruntled about a totally unrelated matter":

"When two UK researchers looked at the technology of the aircraft cabin and addressed the human factor as part of the equation, they concluded: 'Industrial experience of Human Factors has on many occasions shown that complaints about an aspect of the work situation such as noise or temperature, become more frequent when the work-force is disgruntled about a totally unrelated matter."

PM's long-standing twin strategies of fighting smoking restrictions and claiming ventilation is the best solution to secondhand smoke stand in stark contrast to statements the company now makes on its domestic (U.S.) website:

"Public health officials have concluded that secondhand smoke from cigarettes causes disease... in non-smoking adults...Philip Morris USA believes that the conclusions of public health officials concerning environmental tobacco smoke are sufficient to warrant measures that regulate smoking in public places..." [PMUSA web site, 30 Sept 2003]

Perhaps most importantly, PM now quietly admits that ventilation really doesn't address the health problems posed by secondhand smoke:

"While not shown to address the health effects of secondhand smoke, ventilation can help improve the air quality of an establishment..." (Underlining emphasis added. Found in the last paragraph on the page on PM USA's current web site entitled "Policies, Practices and Positions -- Public Place Smoking." http://www.pmusa.com/policies_practices/public_place_smoking.asp

Interestingly, the above statement regarding ventilation does NOT appear on PM's International web site, http://www.philipmorrisinternational.com/

Fields

Notes

Thank you to ex-flight attendant Suzette Janoff for pointing out these new statements on PM's web site and how they contrast with PM's past strategies, tactics and claims.

Quotes

ENVIRONMENTAL TOBACCO SMOKE AND RESTAURANTS

RESTAURANTS

Objectives

Preempt the need for legislated smoking restrictions.

Develop allies in hospitality industry in opposing legislation to restrict/ban smoking in their establishments.

Promote "self-regulation" and "accommodation" programs, including separation of smokers and nonsmokers.

[From Page 7, Bates No. 2503002748]:

Solution to tobacco smoke controversy in hospitality areas:

• Proper ventilation

The most effective way of reducing all complaints about indoor air quality in any restaurant space is to have adequate ventilation rates.(4)

Suggested Communications:

WHO: Ventilation experts WHAT: Proper ventilation is the most effective way to reduce indoor pollution

WHO: Restaurateurs and Restaurant Assoc. WHAT: Legislated smoking restrictions/bans in the hospitality trade are undesireable --Such legislation can have negative impact on business.

From Page 44, Bates No. 2503002785]:

ALERT: "SMOKE FREE"

Restaurant owners and food service operators should be alert to efforts by special interest groups who want their issue--total elimination of smoking -- to take precedence over all other considerations. It is likely that these activists will increasingly widen their local focus to organize more international efforts...

EMPTY TABLES, ANGRY CUSTOMERS

Mandated smoking restrictions in restaurants often are prescriptions for confusion and anger. On busy occasions, customers may endure the paradox of waiting for tables in one area while tables in another stand empty...Empty tables and annoyed customers mean lost revenues and lost repeat business...often the crucial difference between an owner's success or failure.

EMPLOYEES: WATCHDOGS AND REFEREES...

[Starting on Page 67, Bates No. 2503002808]:

ENVIRONMENTAL TOBACCO SMOKE AND AIRLINES

AIRLINES

Objectives

Maintain smoking areas on airlines.

Create tools for changing attitudes towards smoking in the various transport environments.

Put tobacco smoke in proper perspective for transport environments.

Key Messages

Available scientific data does not support prohibition of smoking on aircraft.

In a comprehensive review of the relevant data on aircraft air quality and nonsmoker health complaints, an environmental specialist concluded that: "the available scientific evidence does not support the prohibition of smoking on commercial aircraft" He also noted that the available data "suggest that factors or substances" other than tobacco smoke "may be major contributors to subjective complaints of discomfort by passengers and flight crew."(1)

In 1991, an Australian specialist in occupational health and preventive medicine concluded: "With regard to the health effects hypothesized for exposure to ETS, scientific data are quantitatively and qualitatively inadequate to estimate hazard and, equally importantly, to justify prohibition of smoking in airlines."

[From Page 72, Bates No. 2503002813]:

When two UK researchers looked at the technology of the aircraft cabin and addressed the human factor as part of the equation, they concluded: "Industrial experience of Human Factors has on many occasions shown that complaints about an aspect of the work situation such as noise or temperature, become more frequent when the work-force is disgruntled about a totally unrelated matter. Since many passengers are known to suffer high anxiety levels concerning flying, it may well be that ETS serves as a focus for complaint."

Solution to tobacco smoke controversy in aircraft:

• Proper ventilation...

Courtesy, mutual respect and separation of smokers and nonsmokers

In a properly ventilated aircraft, both narrow and widebody, designated smoking areas are effective in restricting the tobacco smoke to that area...

[From Page 82, Bates No 2503002823]:

Finally, given the limited and intermittent occasions for exposure, even in the case of compromised individuals and cabin attendants, adverse health effects from exposure to ETS aboard aircraft are highly unlikely.

[From Page 141, Bates No. 2503002882, From an article called "International Spread of Disease by Air Travel" by Royal and McCoubrey]:

Passengers and Crew Members as Disease Carriers

Passengers and crew members are the third mechanism for international disease transmission through air travel...Prepassenger screening for vast numbers of passengers for such diverse illnesses as cholera, tuberculosis, childhood infections and venereal diseases clearly is not tenable...

Company
Philip Morris
Author
Presumed corporate author, Philip Morris
Recipient
Presumed corporate recipient, Philip Morris
Region
United States
Europe
Type
REPT, REPORT, OTHER
BIBL, BIBLIOGRAPHY
LETT, LETTER
SPCH, SPEECH, PRESENTATION
Litigation
OKAG/Privilege Withdrawn - (Oklahoma)
OKAG/Produced (Oklahoma)
Named Person
Carson
Crouse
Denichilo, D.
Frei, X.
Koepp, J.
Martinez, A.
Oldaker, Guy B., III (CIAR/RJR ETS, Field Studies, Acting Executive Director of th)
1988 PASS Briefcase and ETS Field Studies
Zwaaf, D.
Holcomb
Holcomb, Lawrence C., Ph.D. (Toxicologist who accepted money from tobacco industry)
Wrote papers supporting tobacco industry's positions that ETS is not harmful.
Operation/Project
Accommodation
Named Organization
ASHRAE, American Society of Heating, Refrigerating + Air-Conditioning Engineers
Beverly Hills Restaurant Assn
Bienvenidos
Burson Marsteller (Tobacco industry PR firm)
Tobacco Industry public relations firm.
British Health + Safety Executive
CA Supreme Court
Chamber of Commerce
EEC, European Economic Community
European Commission
Federation Internationale Des Organisati
Healthy Buildings International (industry-funded ventillation experts)
Worked closely with the industry to encourage corporations not to ban smoking but to look for other causes of air pollutions. Used the term "Sick Building Syndrome". Founder: @robertson_gray
Horeca (Hotels, Restaurants and Catering/Cafes)
European acronym for an association of hotels, restaurants and cafes or caterers in the European Economic Community. Also seen spelled as "Ho.Re.Ca" or referred to as the Horecasector. Businesses or individuals pay membership dues to belong to Horeca.
Horeca Intl Congress
Horeca News
Internationale Union Gastgewerblicher La
Intl Horeca
Intl Org of Hotel + Restaurant Assn
National Academy of Sciences
National Institute for Occupational Safety and Health NIOSH (NIOSH)
National Institute for Occupational Safety and Health is NIOSH.
PMI, Philip Morris International
Restaurateurs + Restaurant Assn
Special Interest Groups
Subject
secondhand smoke
secondhand smoke strategy (Corporate strategy to deal with ETS issue)
Ventilation (Design)
Airlines
smoking restriction
smoking section

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P- v L"~-, ~00c C)S~7 ETS & RESTAURANTS
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ENVIRONMENTAL TOBACCO SMOKE AND RESTAURANTS
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ENVIRONMENTAL TOBACCO SMOKE AND RESTAURANTS TABLE OF CONTENTS Objectives and Key Messages .............................................p. 1 Suggested Communications .............................................. p. 5 Refe re nces ............................................................................. p. 7 00
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S RESTAURANTS Objectives Preempt the need for legislated smoking restrictions. Develop allies in hospitality industry in opposing legislation to restrict/ban smoking in their establishments. Promote "self-regulation" and "accommodation" programs, including separation of smokers and nonsmokers. Key Messages W Legislated smoking restrictions/bans in the hospitality trade are undesirable. Restaurant owners and food service operators should be alert to efforts by special interest groups who want their issue -- total elimination of smoking - to take precedence over all other considerations.(l) Government mandated smoking bans or regulations which rigidly define space allocation for smoking in restaurants interfere with the right of the restaurateur and restaurant staff to offer equal hospitality to all customers - whatever their smoking preference. A restaurant's survival depends upon the comfort and the goodwill of a diversified clientele, some who smoke and others who don't. . Putting restrictive legislation in place and making restaurant employees responsible for enforcing such laws creates enormous potential for confrontation, embarrassment, awkward legal situations and loss of business.(2) 1
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A • i Such legislation can have negative impact on business. There are numerous occasions when a group of friends or business associates wish to dine together. Some of the group smoke, others do not. Will the restaurant they choose accommodate, segregate, or turn them away because of bans? Empty tables and annoyed customers mean lost revenues and lost repeat business - often the crucial difference between an owner's success or failure. Mandated smoking restrictions in restaurants often are prescriptions for confusion and anger. On busy occasions, customers may endure the paradox of waiting for tables in one area while tables in the other stand empty. Rather than wait, they leave. For customers, mandated restrictions can charge a restaurant's pleasant atmosphere with storm clouds of hostility. Because cigarette smoke is easy to see and smell, it is also easy to blame for a host of supposed discomforts. To resolve conflict, customers may resort to playing policeman themselves - hardly the recipe for a relaxed, convivial meal.(l) Owners, and operators--not government--are in the best position to determine what arrangements best accommodate their patrons' preferences. Mandated smoking regulations also present the proprietor with a thorny dilemma. Since a restaurateur's survival depends on making a diverse clientele feel comfortable and satisfied, restaurants are a particularly vulnerable laboratory for testing this new disruptive social "Prohibition". Restrictions may force owners to forsake fine-tuned seating arrangements: dismantle key elements of decor: enforcing arbitrary, bureaucratic standards for lighting, heating, humidity and ventilation - even remove enticing cooking aromas. Restaurateurs are keenly sensitive to customers' needs and wishes. They already possess the ability and the motivation to accommodate the preferences of each of their customers. Extending public smoking bans into the private sector through restaurant restrictions may cripple that ability.(1) 2
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• 0 a The restaurant business is one centered around service and accommodation. To be successful we must meet the needs of our clientele on many levels: in the food we serve, in the wines we offer, in the decor of our restaurants and in their preferences for smoking and nonsmoking environments. These various preferences are best decided by the individual restaurateur, not through legislation.(3) Solution to tobacco smoke controversy in hospitality areas: • Proper ventilation The most effective way of reducing all complaints about indoor air quality in any restaurant space is to have adequate ventilation rates.(4) • Courtesy, mutual respect and, as appropriate, separate sections through self-regulation. It is the hosts' responsibility to make everyone feel welcome. It is therefore in their interests to make self-regulation work - to make their own decisions about if or where people smoke in their restaurants, based on the needs and desires of their clientele. Market forces will determine where people choose to eat. Smoking policy decisions should be made by the restaurateur and his or her staff according to the needs of their customers. Since the mix of smokers and nonsmokers differs at every sitting, rigid divisions would create difficulties.(1) 3
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• . Example An example of how these message points can be utilized is the "Preserve Our Traditions" campaign. The "Preserve Our Traditions" campaign was developed for the International Ho.Re.Ca as a way of helping restaurant associations deal with the smoking issue. Objectives of the campaign are: • Preserve the art of welcoming and conviviality Protect employees' rights to concentrate on service • Safeguard owner's rights to run his or her business • Avoid mandated and unworkable regulations • Maintain equitable service conditions • Increase customer accommodation and satisfaction Please note that this initiative is one which supports the business interests of the restaurateur and is not a tobacco industry accommodation campaign. It is anticipated that national/local associations will use this material to develop their own campaigns. More importantly, however, they can utilize the concepts to fight proposed legislated smoking restrictions. 4
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Suggested Communications WHO • Ventilation experts WHAT • Proper ventilation is the most effective way to reduce indoor pollution. • Restaurateurs and Restaurant Assoc. • Hotel/ Restaurant schools • SRG's • Legislated smoking restrictions/bans in the hospitality trade are undesirable. • Such legislation can have negative impact on business. • Owners and operators not government - are in the best position to determine what arrangements best accommodate their patrons preferences. • Smoking in restaurants is an emerging issue in many countries. The best way to address the issue in the hospitality industry is with courtesy, mutual respect and, as appropriate, separate sections for smokers and non-smokers. • Most customers choose a restaurant for a good meal and good service in a relaxed social environment. For smokers that is an environment that makes them feel welcomed, respected , comfortable and is one in which they are able to enjoy smoking. TO WHOM • Restaurateurs • Hotel/restaurant schools • Hospitality trade press • Restaurateurs • Parliamentarians • Patrons • Popular media • Trade media • Hotel/restaurant school • Students • Hospitality Associations • Trade press • Restaurateurs • Parliamentarians • Media 5
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~ WHO WHAT TO WHOM • Philip Morris 10 • We support the entrepreneurial spirit and valued traditions of the restaurateur to create a comfortable and congenial dining experience without government intervention. • We support his right to run his business in a way that best accommodates his customers' preferences and meets his business objectives. • Proper ventilation, courtesy, mutual respect and, as appropriate, separate sections for smokers and non-smokers will best address the issue of smoking in restaurants. • Restaurateurs • Hospitality Associations • Parliamentarians • Media 6
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REFERENCES 1. "Alert: Smoke Free," Ho.Re.Ca News, July 1989. 2. "Employee Perspective" in the Preserve Our Traditions campaign kit, International Ho.Re.Ca, Zurich, Switzerland, April, 1991. 3. Zwaaf, D., and de Nichilo, D., "Beverly Hills Smoking Ordinance," presentation to International Ho.Re.Ca Congress, Pamplona, Spain, October 1989. 4. "Tobacco Smoke in Restaurants," Special Report, International Ho.Re.Ca, October 1989. 7

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