Anne Landman's Collection
Corporate Affairs Plan
Abstract
This 1987 Philip Morris (PM) draft planning document outlines how PM planned to influence tobacco-control activities European and Middle Eastern countries. It reveals that
"Philip Morris and the industry are positively impacting the government decisions [on tobacco issues] of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE through the creative use of market specific studies, position papers, well briefed distributors who lobby, media owners and consultants..."
Philip Morris was also concerned with smoking and Islam, because the Islamic religion apparently prohibits smoking. In response to this major impediment to sales, PM planned to:
"5. Work to develop a system by which Philip Morris can measure trends on the issue of Smoking and Islam. Identify Islamic religious leaders who oppose interpretations of the Quran which would ban the use of tobacco and encourage support for these leaders."
planned to "drive" the thinking of scientists on the health effects of secondhand smoke
Fields
- Notes
View the document at http://tobaccodocuments.org/landman/2501254715-4723.html?display=i
This document is also available at http://www.pmdocs.com/getallimg.asp?if=avpidx&DOCID=2501254715/4723
- Quotes
CORPORATE AFFAIRS PLAN
REGIONAL OVERVIEW
It remains a key priority to use the Corporate Affairs Function to promote and defend vigorously our business interests. As set forth in our 1987 long range plan, our success in doing so relies on one or a combination of the following factors: human resources, argumentations & market intelligence, credibility and political clout, and the assistance of PMI and PM USA.
Our progress towards this goal also depends on our ability to address successfully
--The fundamental issues
* Primary : "Turning the other cheek" on this issue undermines our credibility, our political effectiveness and limits smokers' confidence.
* Secondary (ETS): Uncertainties about the new USA strategy need early resolution.
* Addiction * Paternalistic authorities and limits on freedom of choice.
--Laws and regulations * Tax levels and structures along with price controls. * Product legislation and testing * Marketing freedoms * Smoking restrictions
--Smoking acceptability trends amongst smokers and nonsmokers.
While significant progress against plans has been achieved, it is also apparent at this stage in the development of the Corporate Affairs program that certain weaknesses still exist. A majority priority will be to address these weaknesses in a concerted manner. They include:
--Building human resources
* We are recruiting a Corporate Affairs Manager for Turkey, specialists in communications and lobbying for the Scandinavia/Finland area, a communications specialist for Switzerland and a lobbyist for the GCC [Gulf Cooperative Council Countries]...
*Together with R&D/S&T [Research & Development/Science and Technology] we will expand our dialogue and working relationships in priority markets with the officials who govern product guidelines and testing.
* We will recruit consultants with political credibility, experts in welfare economics and ETS whitecoats in Scandinavia/Finland and Switzerland, and supplement Dr. Almoran outside of Saudi Arabia in the GCC.
--Strengthening arguments and communicating our messages.
* Major issues which require better argumentation include the primary [health] issue, maximum constituent levels, addiction, and Smoking and Islam. The effort to develop these will be led by the Industry Issues Manager.
* Achieving our objectives for these issues and others will depend on the effectiveness of our ability to communicate Philip Morris' views directly, via coalitions and through third party spokesmen. We will measure our success and track shifts in public opinion, including inter-alia extending the General Consumer Surveys...
...AREA & MARKET SPECIFIC PLANS
GULF COOPERATION COUNCIL COUNTRIES
Philip Morris and the industry are positively impacting the government decisions of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE through the creative use of market specific studies, position papers, well briefed distributors who lobby, media owners and consultants such as Dr. Abdullah Alomran. These actions have defeated initiatives such as an advertising ban in Kuwait and have delayed and amended proposals such as the tax increase. But we will need to expand our resources and commitment in order to win on key issues including the tax level/structure and product legislation...
...3. Lobby against further restrictions on marketing freedoms.
* Work closely with the Kuwaiti media owners to maintain the effective opposition to the anti-tobacco proposal of the minister of Health, Dr. Al-Wadi, who is seeking to ban advertising and sports sponsorship, and to mandate severe smoking restrictions. In cooperation with the organizations which are supported through sports sponsorships, publicize the benefits via the Pan Arab and Kuwait media.
* Creatively market throughout the GCC the Children's Research Unit study on juvenile smoking initiation which has been completed during 1987 in Kuwait.
* Together with Radius/Leo Burnett and Tihama, build and strengthen GCC chapters of the International Advertisers Association as a coalition which can fight for market freedoms. Where possible Philip Morris will join and participate in the national Chambers of Commerce and we will support our Distributors activities in these chambers.
...5. Work to develop a system by which Philip Morris can measure trends on the issue of Smoking and Islam. Identify Islamic religious leaders who oppose interpretations of the Quran which would ban the use of tobacco and encourage support for these leaders.
6. Recruit a consultant who can help us monitor and influence the Alexandria-based WHO office which helps prepare GCC health plans.
...SCANDINAVIA/FINLAND
....3. Continue to drive the ETS issue.
* Work closely with S&T and John Rupp of Covington and Burling to complete the first phase of recruiting and activating the Nordic ETS whitecoats. Support their efforts to drive the thinking of their colleagues via articles and comments in the scientific literature through presentations during symposia. Develop their ability to testify persuasively in government hearings and to generate positive stories in the popular press...
...*Support the Hen-Ry Courteous smokers organizations in Denmark and organize related groups in Finland and Sweden. Develop advertising programs to support courteous smokers' movements....
* Organize a LIBERTAD national chapter in Sweden and Finland.[/b>]
- Company
- Philip Morris
- Author
- N/A (Presumed corporate author, Philip Morris)
- Recipient
- N/A
TI Communication Committee
Global project to recruit respected scientists in developed countries around the world who would criticize the science on secondhand smoke, cast doubt on whether ETS harms people and "prolong the controversy" about the effects of environmental tobacco smoke on nonsmokers.
Organizations set up by Philip Morris throughout Europe and in the United States to help defeat anti-tobacco legislation, smoking restrictions, etc.
Chidrens Research Unit, run by Glen Smith, created studies in multiple countries around the world, all of which concluded that advertising of cigarettes had no influence on youth smoking initiation. The industry paid Smith to conduct these studies and marketed the results throughout the world.
Tobacco industry law firm. Was involved in organizing the Whitecoat Project.
Sells Benson & Hedges, Silk Cured and Berkeley cigarettes in the U.K. in 1991
International organization concered with public health worldwide
Document Images
(7) .COL F t
CORPORATE AFFAIRS PLAN November 25, 1987
REGIONAL OVERVIEW
It remains a key priority to use the Corporate Affairs function to
promote and defend vigorously our business interests. As set forth in
our 1987 long range plan, our success in doing so relies on one or a
combination of the following factors: human resources, argumentation &
market intelligence, credibility and political clout, and the assistance
of PMI and PM USA.
Our progress towards this goal also depends on our ability to
address successfully :
-- The fundamental issues
Primary
:"Turning the other cheek" on this issue
Secondary (ETS):
undermines industry credibility, our political
effectiveness and limits smokers' confidence.
Uncertainties about the new USA strategy need
early resolution.
Paternalistic authorities and limits on freedom of choice
-- Laws and regulations
~ Tax levels and structures along with price controls
~ Product legislation and testing
* Marketing freedoms
~ Smoking restrictions
-- Smoking acceptability trends amongst smokers and nonsmokers
While significant progress against plans has been achieved, it is also
apparent at this stage in the development of the Corporate Affairs
program that certain weaknesses still exist. A major priority will be to
address these weaknesses in a concerted manner. They include :
-- Building human resources.
^ We are recruiting a Corporate Affairs Manager for Turkey,
specialists in communications and lobbying for the
Scandinavia/Finland area, a communications specialist for
Switzerland and a lobbyist for the GCC. This year we recruited a
lobbyist for Switzerland and a communications specialist for the
GCC.
* Together with R&D/S&T, we will expand our dialogue and working
relationships in priority markets with the officials who govern
product guidelines and testing.
X We will recruit consultants with political credibility, experts in
welfare economics & additional ETS whitecoats in
Scandinavia/Finland and Switzerland, and supplement Dr. Alomran
outside of Saudia Arabia in the GCC.
25Q1254?15
Strengthening arguments and communicating our messages.
* Major issues which require better argumentation inc
primary issue, maximum constituent levels, d ct o and smoking &
Islam. The effort to develop these will be led by the Industry
Issues Manager.
~ Achieving our objectives for these issues and others will depend
on the effectiveness of our ability to communicate Philip Morris'
views directly, via coalitions and through third party spokesmen.
We will measure our success and track shifts in public opinion,
including inter alia extending the General Consumer Surveys. The
effort to implement effective communications strategies and
programs will be led by the Regional Manager of Communications.
-- Pursuing Philip Morris' interests in ISO & CORESTA
~ The immediate objective is to win adoption of the DIN Vornorm test
method for channel-ventilated cigarettes without jeopardizing
existing test methods for conventional cigarettes. Growing out of
this effort will be the infrastructure and contacts in national
standards bodies with which Philip Morris can protect the
company's and the industry's future interests.
* The project team driving this effort is composed of EEC & EEMA
staff members and is led by PM EEC Operations. PMI is organizing
a team of technical and corporate affairs experts from the other
Regions and in the U.S. to work in cooperation with this project
team.
EEMA's issue priorities are broadly speaking the industry's priorities
worldwide. However as each market has its particular characteristics
which impact on the evolution of our business, any determination of
priorities must consider the importance, urgency and achievability of
the objective.
Priority markets are determined by the immediate and long term threat or
opportunity for our business in the market concerned, and the potential
spillover that could arise from developments on an issue in an
individual country or area.
A matrix built upon these points sets the following market and issue
priorities:
GCC -- Tax level/structure, product legislation, marketing
freedoms and smoking & Islam.
Switzerland -- Tax level, price control, ETS, marketing freedoms and
product legislation.
Finland -- Tax level/structure, ETS and product legislation.
Sweden -- Marketing freedoms, ETS and smoking restrictions.
Turkey -- Tax level/structure, price control, marketing freedoms
and product legislation.
AREA & MARKET SPECIFIC PLANS
GULF COOPERATION COUNCIL COUNTRIES
Philip Morris and the industry are positively impacting the government
decisions of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE
through the creative use of market specific studies, position papers,
well briefed distributors who lobby, media owners and consultants
such as Dr. Abdullah Alomran. These actions have defeated initiatives
such as an advertising ban in Kuwait and have delayed and amended
proposals such as the tax increase. But we will need to expand our
resources and commitment in order to win on key issues including the tax
level/structure and product legislation.
Our priority strategies and action steps include:
1. Pursue the strategy to moderate and postpone the customs duty
increase to 50% and ensure that all GCC member states adopt a high
minimum specific duty of at least SR 40/000 in the 50% duty
scenario.
* Guide and support Dr. Abdullah Alomran in his dialogue with the
GCC Secretariat, the Ministers of Finance and the Customs
Directors. Identify additional nationals of other member states
who will act as consultants on tax and other tobacco issues.
* Cooperate with Rothmans and Gallaher in an effort to strengthen
the forces in the UAE who are resisting GCC tax increases and
thereby preventing a GCC consensus agreement to harmonize tobacco
taxes. Continue to support our UAE Distributor and his business
partner, the Foreign Minister, with arguments and studies.
* Use this period when GCC Finance Ministers cannot agree on
increased tobacco taxes as an opportunity to lobby in Saudi
Arabia to increase the minimum specific tax to SR 24/000 within
the 30% scenario. Support our Distributors in a renewed drive to
persuade the other GCC countries to adopt a high minimum specific
tax within the existing tax incidence.
~ Lobby the GCC Customs Directors to permit duty drawback on goods
which are destroyed.
2. In the area of product guidelines our intent is to prevent further
reductions in the maximum constituent levels and disclosure of
additional constituents, achieve fair cigarette testing and require
Barclay to print DIN numbers on its pack.
* Help SASO complete their cigarette testing laboratory by March of
1988, continue to train their technicians, provide the laboratory
with operation manuals, supply them with the monitor cigarettes
with which to calibrate their smoking machines, and conduct a
cooperative split sample testing program with SASO.
~ As SASO is the GCC member of ISO and the Secretariat of the Gulf
Standards Organization, we will cooperate with SASO to conduct
training seminars for Gulf testing officials, provide expert
advice for tobacco standards and commission research projects to
educate them on relevant issues, e.g., ingredients and
constituents.
rr
* Consult officially with the Saudi Arabian Ministry of Commerce on
their development of cigarette testing facilities in Jeddah,
Riyadh and Dammam during 1988. Continue consultations on testing
with Kuwait's Dr. Marafi.and Qatar's Dr. Kotb. Actively
participate in Bahrain's Ad Hoc Committee on Standards. Provide
expert advice to Mrs. Abdulah in Oman and in the UAE/Abu Dhabi to
Dr. Gadir Mohammed who are planning for laboratories in 1989.
* Lobby Dr. Ashi and the Gulf Health Ministers' Council to organize
a scientific advisory committee composed of government and
industry scientists which will provide expert input in advance of
the Ministers' decisions.
* Persuade the GCC Health Ministers to advocate a ban on sales of
cigarettes in packs of 25 through the concerns expressed by
Dr. Al-Wadi and Dr. Ashi.
* Utilize the successful efforts in Bahrain, Kuwait and Oman to
prevent Qatar and the UA$ from adopting the Saudi Arabian
regulation which requires producers to print the month as well as
the year of manufacture on the pack. Then lobby Saudi Arabia to
amend their import specification to eliminate this requirement.
* In Qatar and the UAE; fight for the right to print the warning
label on the side of the pack as achieved in Bahrain, Kuwait and
Oman. Continue to lobby for an adequate attribution for the
label.
3. Lobby against further restrictions on marketing freedoms.
* Work closely with the Kuwaiti media owners to maintain the
effective opposition to the anti-tobacco proposal of the Minister
of Health, Dr. Al-Wadi, who is seeking to ban advertising and
sports sponsorship, and to mandate severe smoking restrictions.
In cooperation with the organizations which are supported through
sports sponsorships, publicize the benefits via the Pan Arab and
Kuwait media.
* Creatively market throughout the GCC the Childrens Research Unit
study on juvenile smoking initiation which has been completed
during 1987 in Kuwait.
* Together with Radius/Leo Burnett and Tihama, build and strengthen
the GCC chapters of the International Advertisers Association as
a coalition which can fight for market freedoms. Where possible
Philip Morris will join and participate in the national
Chambers of Commerce and we will support our Distributors
activities in these Chambers.
4. Continue to educate Dr. Ashi about the Ajman manufacturing facility
and persuade him to lobby the Arab Gulf Health Ministers for a
resolution which bans tobacco manufacturing in the GCC. At a
minimum ensure that locally produced product does not enjoy any
preferential tax treatment.
5. Work to develop a system by which Philip Morris can measure trends
on the issue of Smoking and Islam. Identify Islamic religious
leaders who oppose interpretations of the Quran which would ban the
use of tobacco and encourage support for these leaders.
6. Recruit a consultant who can help us monitor and influence the
Alexandria-based WHO office which helps prepare GCC health plans.
SWITZERLAND
A gradual anti-tobacco trend continues in Switzerland but opponents have
not yet developed professionally managed, well financed organizations.
However, the threat to our business is substantial and sufficiently
immediate that it is critical to build a Philip Morris corporate affairs
program in Switzerland that complements and supplements that of the
ASFC (NMA).
We will make a sustained effort to strengthen the NMA during the plan
period and will specifically:
1. Carefully monitor the activities of the Swiss Price Surveillance
office in order to understand its precise methodology. Enlist the
support of the DGD (customs administration) and the Ministry of
Finance in discussions with the Swiss Price Surveillance office.
2. Lead the industry in negotiating the Tobacco Law revision. Maintain
the current specific/ad valorem ratio and avoid increases in
incidence. Push for resolution of the indigenous tobacco issue
regarding quantity, price and absorption obligations and develop the
growers as a more effective ally. As this process may last until
1990, delay a final agreement as long as possible.
3. Lead the industry in the revision of the Food Law and particularly
the regulations to implement this law. While the seven member Swiss
Federal Council will decide the final wording of the regulations,
the Federal Commission on Tobacco will make initial proposals. The
national Public Health Office (OFSP) will seek to influence the
Commission's recommendations by advocating tax increases,
restrictions on marketing and sales, requirements to list additional
constituents on the pack and maximum limits for these constituents,
and harsher warning labels.
As this Federal Commission begins work in 1988, work in close
cooperation with the members representing the ASFC, growers, trade
and advertisers to ensure that our viewpoint is well documented and
is being communicated persuasively. Enlist the support of the
Tobacco Caucus in Parliament to influence government officials who
are commission members.
4. Either persuade Mr. Karl Schweri, the owner of Denner, to withdraw
his initiative which seeks to ensure freedom of pricing by the trade
or actively drive the coalition (beer, chocolate, milk, & tobacco)
opposing the "Denner initiative" to ensure voters defeat it during
the referendum scheduled during June, 1988.
5. Via Philip Morris' membership, lobby the Subcommission for the
Tobacco Chapter of the Foodstuffs Manual to adopt the DIN Vornorm
for testing channel-ventilated cigarettes. Maintain a good working
relationship with the Vaud Cantonal Chemist, Dr. Jean-Daniel Aubort.
Together with Burrus' Dr. Wild work to obtain the agreement of Dr.
Zuerer, the Director-General of the SNV (Swiss national standards
body) to also have the SNV adopt the DIN vornorm.
6. As BAT appears unwilling to make a settlement in the Barclay legal
case, ensure that the plaintiffs present a strong case for adequate
compensation without jeopardizing the tobacco cartel's cohesion.
7. Creatively utilize the PM-led agreement within the ASFC to build
momentum for addressing the ETS issue by:
~ Supporting the ASFC's new scientist, Dr. Romanens to counter
scientific information in the media and in government
deliberations.
~ Having Dr. I. Markovitch together with Burrus' Dr. Wild & RJR's
Dr. Stuhl develop a Swiss team of ETS whitecoats.
* Developing the Battelle Institute in Geneva, together with S&T,
as one which can conduct and publicize indoor air quality
studies.
Driving the ASFC's cooperative, four year program with the Swiss
Cafe/Restaurant Association which permits the industry to educate
and activate their members and customers in opposition to
government mandated smoking restrictions.
* Ensuring that the amendments to article 17 of the Federal Labor
Law do not unnecessarily restrict smoking in the workplace.
8. Work to finalize the industry agreement on detailed action plans and
resources with which to:
* Conduct annual consumer surveys to track trends in the social
acceptability of smoking and to refine action plans which impact
these trends.
* Recruit more members for the 21 member Parliamentary "tobacco
caucus" and stimulate these members to persuasively communicate
industry views to the Parliament. Integrate these allies into the
early warning system.
%~ Refine the media press service so that credible answers to
inquiries are presented in a timely manner. An important part of
this effort will identify friends and opponents in the print and
electronic sectors of the media
We will also create a project team in FTR to study the feasibility of
developing the computerized capability of communicating directly with
Swiss citizens for the purpose of communicating corporate and brand
related messages, as well as influencing public opinion.
SCANDINAVIA/FINLAND
The Nordic Council countries are Denmark, Finland, Iceland, Norway and
Sweden and they have a well earned international reputation for
anti-tobacco activities. For years the tobacco industry was reluctant to
oppose such measures or publicly confront opponents, but since 1986 this
attitude has begun to change dramatically.
Motivated by the deteriorating ETS trend, the industry has organized for
the first time a Nordic NMA Working Group to address the ETS issue.
Competitors and our business partners are hiring corporate affairs staff
specialists and are reviewing plans to strengthen the NMAs in each
market. In Denmark following the defeat in Parliament of a severe
anti-smoking bill, the industry has launched a pro-smokers organization,
HEN-RY, which is encouraging courteous smokers to fight for their
rights.
To stimulate and build upon this effort, we will:
1. Work with Amer-Tuppaka in Finland to amend the ad valorem excise tax
structure and increase the specific element to 90%, and include
roll-your-own (RYO) and pipe tobaccos is a phased program to
equalize the tax burden over all tobacco products.
* Exploit Heike Salonen's personal relationship with the Minister
of Finance.
* Retain BAT in the coalition supporting this tax proposal.
* Make concessions to Rettig should it be clear that our tax
proposal cannot be adopted without their support. These could
include:
a commitment not to use the lower tax on premium brands to
reduce the price.
a provision in the license agreement to be negotiated with
Amer-Tuppaka by which some of Philip Morris' volumne would be
contract manufactured in Rettig.
2. Prevent the adoption of penal levels of taxation to force down
cigarette consumption, as currently advocated by the Minister of
Health and Social Affairs. This proposal also calls for the removal
of cigarettes from the cost of living index.
~ Lobby the Minister of Finance to avoid the inflationary impact of
higher cigarette prices, particularly for the lower income
classes.
^ Alert the labor movement of the implications and consequences of
tampering with the cost of living index, which is included in the
formula for many wage adjustments.
X Disprove the charge that smoking is a social burden on society
and therefore a justification for higher taxes. Conduct and
exploit economic welfare studies with reputable and credible
Finnish economists.
2. Utilize Amer-Tupakka's political clout, our new consultant Annuka
Lepennen who was formally head of the smoking section of the
government laboratory and possibly Rettig to persuade the State
Medical Board of Health and the Ministry of Health and Social
Affairs to amend Finnish test methods by including the DIN Vornorm
for channel-ventilated cigarettes. Defeat efforts to modify any
other elements of the testing protocol. Prevent further reductions
in maximum constituent levels.
3. Continue to drive the ETS issue.
* Work closely with S&T and John Rupp of Covington and Burling to
complete the first phase of recruiting and activating the Nordic
ETS whitecoats. Support their efforts to drive the thinking of
their colleagues via articles and comments in the scientific
literature and through presentations during symposia. Develop
their ability to testify persuasively in government hearings and
to generate positive stories in the popular press.
* Publicize the "EUREKA" research completed in Finland, Sweden and
Norway which clearly demonstrates that employees and employers
overwhelmingly desire to decide on smoking rules without
interference by the government. Ensure that these studies are
communicated to and used by members of the trade union movement
in their negotiations with officials and employers.
Build with unions and employers' organizations a cooperative
program regarding workplace smoking rules and workplace safety in
general. Include ACVA studies of specific locations, including
the "Gun Palm" building.
* Cooperate with the Nordic airlines to conduct in-flight air
quality studies and organize an IFAQ seminar for airline
executives, the European Airline Association and IATA. Use the
relationships developed through the support of the International
Flight Attendants Association to lobby airline executives.
* Support the HEN-RY courteous smokers organization in Denmark and
organize related groups in Finland and Sweden. Develop advocacy
advertising programs to support courteous smokers' movements.
4. Lead the NMAs in the fight to protect marketing freedoms.
* Lead the Nordic-based tobacco manufacturers in a sustained
lobbying within the Nordic Council to defeat the advertising ban
proposal.
* Market the CRU research completed in Sweden and Norway. Monitor
the deliberations of the Swedish TISC Committee in their
application of the advertising rules.
* Organize a LIBERTAD national chapter in Sweden and Finland.
5. Continue to lead the effort to strengthen the NMAs and the Nordic
Industry Working Group. Become a member of the NMA in Finland.
6. Actively participate in the Nordic Duty Free Association.
the right to sell our products in duty free and expand the
purchasing allowances. Protect
.
Turkey
r
Smoking and health activities are beginning to emerge in Turkey although
they are modest in comparison to the situation in the Nordic and Arab
Gulf areas. The threat of adverse developments primarily relates to
Tekel's inexperience in addressing corporate affairs issues and the fact
that the international manufacturers have not yet gained a suff icient
political presence in the market.
Our priorities are guided by the enormous opportunities which this
market represents and they are: tax level/pricing/structure; preserving
marketing freedoms and addressing product guidelines and testing.
During the plan period, we will:
1. Recruit and train a Corporate Affairs Manager. This individual will
initially focus on identifying and developing relationships with the
leaders of the "seed to market" elements of the Turkish tobacco
industry, learning about the decision making process of the
government and building relationships with the decision makers, and
seeking opportunities to cultivate quietly a positive corporate
image for Philip Morris.
Particular care will be taken in developing relations with the
leaders of the tobacco growers.
r
2. Work with Tekel and other manufacturers to develop an effective NMA
which is professionally staffed and adequately funded.
3. Lobby the government for maximum investment incentives and
investment protection measures, as-well as for a shift in tobacco
excise taxation to a higher specific to total tax ratio. Minimize
the earmarking of tax for the Tobacco Farmers Rehabilitation Fund.
While total excise tax incidence is moderate by European standards,
at 57% of retail price, there is a high ad valorem component of the
tax (on average 91% of total tax). The resulting multiplier
generates a considerable opportunity for price competition and
increases the impact at the retail level of recouping increases in
the manufacturer's cost base.
4. Persuade the government to eliminate price differentials among the
international premium segment brands.
5. Work with Tekel to persuade the government to adopt the ISO test
method for conventional cigarettes and the DIN test method for
channel-ventilated products. Ensure Barclay is not able to use the
1 mg. tar claim.
6. Use the knowledge obtained from the General Consumer Survey to
prepare an assessment of the social acceptability of smoking in
Turkey so that action plans which are tailored to the market can
be implemented. Creatively market the Turkish CRU research.
6. Cooperate with TEKEL and competition to obtain government permission
for an attribution on the warning label.
7. Maximize final benefits of the Suleyman Exhibition with publicity
for the contest winners, having Turkish TV run our Suleyman film and
generating stories following the exhibition closing which highlight
the positive results for Turkey.
