Anne Landman's Collection
PM EEMA Region: 870000 ETS Plan
Abstract
This 1987 Philip Morris (PM) plan discusses recruitment of ETS [environmental tobacco smoke] witnesses in European countries (ones who can "campaign" on a "ticket" that points the finger in another direction, e.g., diesel fumes). It states that PM's objectives are to restore smoker confidence and preserve product liability defence. Lofty sub-objectives include "the reversal of scientific and popular opinion that ETS is harmful to health" and "restoration of the social acceptability of smoking." PM planned to do this by "developing expert opinion in order to influence and direct popular attitudes, political attitudes, professional institutions." The plan relates PM's intent to concentrate its anti-public health ETS efforts on Finland and Sweden.
Fields
- Quotes
Overview and Objectives
The primary threat of the ETS issue is its potential for converting non-smokers into anti-smokers and further undermining the social acceptability of smoking. It is a major issue in the Nordic countries and emerging as an important issue in Switzerland. As such, our priority countries during 1987 are Finland, Sweden and Switzerland.
OBJECTIVES: - Resist smoking restrictions; - restore smoker confidence; and - preserve product liability defence.
Two sub-objectives considered as pre-requisites are: - the reversal of scientific and popular opinion that ETS is harmful to health; and - the restoration of the social acceptability of smoking. S
STRATEGY: Develop expert opinion in order to influence and direct: - popular attitudes; - political attitudes; - professional institutions (e.g. Institute of Occupational Health, Finland); and interested parties (e.g. airlines, labour unions, hotel and restaurant associations); It is critical to cultivate and exploit targeted sections of the media (e.g. scientific journals, labour newletters) and selected communication channels (e.g. IATA, ILO) to achieve this influence. Expert opinions will be solicited in two ways: identification, education, and support of indigenous, credible third-party spokesmen in the whole area of environmental toxicology - at least one each in Finland, Sweden and Switzerland; ...
- Company
- Philip Morris
- Author
- Kannangara, Arjuna (PM EEMA Corp. Affairs Manager '87)PM Eastern Europe, Middle East and Asia
- Recipient
- Pottorff, Mary ("Mopsy") (PM Worldwide Regulatory Affairs Manager)Mary (Mopsy) Pottorff was Manager of Worldwide Regulatory Affairs for Philip Morris. She was a member of PM's Ventilation Task Force and PMI ETS Management Group. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996). Nickname "Mopsy."
Fabriques de Tabac Reunies, Philip Morris Research and Development facility in Nuechatel, Switzerland. Many of the documents generated by this facility are in German or French language.
Indoor Air Pollution Advisory Group - set up by Covington and Burling in 1987 to provide expert testimony regraining indoor air quality at legislative hearings. This group traveled to Austrailia, U.S., Hong Kong.
International Agency for Research on Cancer - The cancer research arm of the WHO. Conducted a multi-center epidemiology study on ETS, initiated in 1988, data collection completed in 1994 and results were published in 1998
ICOSI (International Commission on Smoking Issues) was formed around 1978. It was reorganized in 1980 or 1981 as INFOTAB. Infotab is an information clearinghouse that collects articles and legislatlve information. Data Is funnelled to Infotab by members of the industry. The founding companies are R.J. Reynolds International, BAT, Philip Morris, Reemtsma, Rothmans, Imperial andGallaher. The last three companies dropped in and out. A company had to give three years' notice to resign. BAT gave its notice to resign in late 1987 in conjunction with B&W's resignation from TI. BAT and B&W's resignations were partially because of the Barclay controversy. The companies pay the Infotab dues, but the beneficiaries include the national manufacturing associations(NMAs) . NMAs worldwide receive newsletters from Infotab. They can call and get information on various topics. G.C. Hargrove of BAT was on Infotab.
International Agency for Research on Cancer ("IARC")
International organization concered with public health worldwide
Director and Principal Scientist, Tobacco Science and Technology, Fabriques De Tabac Reunite, S.A., (1987). Helmut Gaisch was an attendee at Philip Morris's 1987 Operation Downunder Conference, held to determine a new strategy the company could take on the issue of ETS. (PM's "Accommodation" strategy was borne from this conference). Gaisch worked to thwart ETS regulations in Europe using data from INBIFO. He was a Philip Morris European scientist, Head of Laboratories, FTR/Philip Morris Europe. Member to Tobacco Advisory Council (TAC), 1987.
TI Communication Committee
Asbestos researcher
Document Images
PHILIP MORRIS
E.E.M.A.
CASE POS7ALE 1001 LAUSANNE
49 7
INTER-OFFICE CORRESPONDENCE
CaVOr T_o T-.
Mary Pottor DATE; arch 9, 1987
FROM: Arjuna Kannangara n,c,. GCB, JLB, LCC,
FHD, HGa, MDH,
SUBJECT PM EEMA REGION: 1987 ETS PLAN JBR, WT, KJW
With reference to your request, the following provides
details about our activities.
Overview and Objectives
The primary threat of the ETS issue is its potential for
converting non-smokers into anti-smokers and further
undermining the social acceptability of smoking.
It is a major issue in the Nordic countries and emerging as
an important issue in Switzerland. As such, our priority
countries during 1987 are Finland, Sweden and Switzerland.
OBJECTIVES:
- Resist smoking restrictions;
- restore smoker confidence; and
- preserve product liability defence.
Two sub-objectives considered as pre-requisites are:
the reversal of scientific and popular opinion
that ETS is harmful to health; and
the restoration of the social acceptability of
smoking.
STRATEGY:
Develop expert opinion in order to influence and direct:
- popular attitudes;
- political attitudes;
- professional institutions (e.g. Institute of
Occupational Health, Finland); and
- 2 -
interested parties (e.g. airlines, labour unions,
hotel and restaurant associations);
It is critical to cultivate and exploit targeted sections of
the media (e.g. scientific journals, labour newletters) and
selected communication channels (e.g. IATA, ILO) to achieve
this influence.
indigenous, credible third-party spokesmen in the
whole area of environmental toxicology - at least
one each in Finland, Sweden and Switzerland; and
Expert opinions will be solicited in two ways:
- identification, education, and support of
sponsor domestic research into air pollution,
including indoor air quality (IAQ) and in-flight
air quality (IFAQ).
r
1987 ACTIVITIES
(a) In each priority market the first action step for
PM/Industry must be to analyse where we are on the ETS
issue in relation to:
public opinion (e.g. conduct market research
surveys);
smoking laws, regulations and "voluntary"
restrictions (e.g. a corporation which bans
smoking);
i
the media;
political actors;
labour unions;
airlines;
hotels and restaurants;
the scientific establishment; and
IAQ experts.
Our Corporate Affairs consultants, BNL Finland and Svenska
PR in Sweden, have been collecting this data for Finland and
Sweden since the fall of 1986. We are analysing this
information and incorporating it into our country strategies
and NMA ETS plans.
- 3 -
(b) To influence expert opinion, we will:
Action:
Nordic Area
- cooperate with PMI to conduct an ETS media
briefing (4th quarter 1987);
- lobby Nordic Council staff who are seeking a
consensus on workplace smoking rules; PM has been
"briefing" their experts; and
in cooperation with PMI and FTR's Science and
Technology Department (S&T/HGa), prbgramme
scientific papers and speakers for major ETS
meetings (cf. appendix`1).
Finland
- in cooperation with S&T/HGa, recruit ETS experts
to undertake research (to be published in
scientific iournals) in the field of air
pollution, specifically including IAQ/IFAQ;
- recruit and educate "consultant(s)" to operate as
credible third-party spokesmen in environmental
toxicology and ETS (comparable to John Rupp/Indoor
Air Pollution Advisory Group - IAPAG);
secure an agreement with Finnair to host an
airline/industry IFAQ Seminar in 1987 in order to
educate airline company (and their trade
association) executives about the ETS issue in
aircraft cabins (4th quarter 1987); '
with assistance of S&T/HGa, finalise arrangement
with an air quality research company to conduct
unbiased IAQ studies of buildings (2nd quarter
1987);
in cooperation with S&T/HGa, conduct briefings for
Members of Parliament (3rd quarter 1987); and
conduct survey of major corporations' ETS
attitudes and internal policies on workplace
smoking (3rd quarter 1987).
Sweden
- in cooperation with S& and PMI, ensure that
abstracts are submitted by April 1987 for ETS/IAQ
conference "Healthy Buildings 88" (Stockholm, 5-8
September 1988); -
2501152322
- 4 -
in cooperation with S&T/HGa, recruit ETS experts
to undertake researcr-in the field of air
pollution, specifically including IAQ/IFAQ;
recruit and educate "consultant(s)" to operate as
credible third-party spokesmen in environmental
toxicology and ETS; and
with assistance of S&T HGa, finalise arrangement
with an air quality research company to conduct
unbiased IAQ studies of buildings (2nd quarter
1987).
Switzerland
Note: All ETS activities will be conducted under the
umbrella of the ASFC (CH-NMA).
~ 0-
in cooperation with PMI and PM EEC, secure PM
sponsorship for ETS programme at International
Flight Attendants (IFAA) World Congress (October
1987) in Zurich.
in cooperation with S&T/HGa, recruit ETS experts
to undertake researc in field of air
pollution, specifically including IAQ/IFAQ;
recruit and educate "consultant(s)" to operate as
credible third-part;~ spokesmen in environmental
toxicology and ETS; and
assist ASFC recruitment of a full-time scientist
by 3rd quarter 1987; the job description is to be
written with S&T/HGa.
l
0
(c) To develop media/communications channels to: political
opinion makers; the general public; interested
parties (e.g. hotels and restaurant associations);
business groups (e.g. Chamber of Commerce); and all
major parts of the tobacco industry from "seed to
market" (e.g. growers, retailers), we will:
Action:
Nordic Area
coordinate the Infotab/NMA ETS Seminar on 3/16/87
in Stockholm, which will brieff tobacco
manufacturing executives on ETS and review NMA ETS
plans (PM is the initiator and prime sponsor);
2501152323
- 5 -
create INFOTAB Nordic Countries Working Group
(Bryan Simpson will propose this idea on March 16
in Stockholm);
establish ETS Working Groups within each NMA
(on-going);
BNL Finland, with input from PR Svenska, is
conducting a complete study of the key
tobacco-related decision makers in the Nordic
Country Governments (by 7/1/87);
continue merchandising the International Tobacco
Science Information Service (ITI) via our CA
consultants to in-country media (on-going); and
in cooperation with PMI, EEMA Personnel, and David
Morse, implement plan to develop allies among
Nordic-based union leaders (3rd quarter 1987).
Sweden
- publicise in a Swedish travel magazine the
decision by Braathens Safe (Norwegian domestic
airline) not to ban smoking in-flight (PM has
identified the journalist) (2nd quarter, 1987).
Norway
- PM/Industry have successfully blocked the Ministry
of Social Affairs' Bill on Public Smoking
Restrictions; political opposition has limited
the Ministry to a "Parliamentary Report" (expected
2nd quarter 1987);
PM will join the NMA (2nd quarter 1987); and
merchandise the ITI service to the media
(on-c)oing).
Switzerland
obtain ASFC commitment to an ETS Action Plan (2nd
quarter 1987); and
in cooperation with PMI, conduct an ETS media
briefing (4th quarter 1987).
- 6 -
GCC
in cooperation with PMI, conduct an ETS media
briefing (4th quarter 1987); and
merchandise the ITI service via Radius/Leo Burnett
(Bahrain) and Tihama (Jeddah) to in-country GCC
press and to the Pan Arab Media (PAMA) (on-going).
RESPONSIBILITIES IN EEMA
In the Nordic countries, Switzerland and the GCC
countries, those responsible for the Corporate
Affairs efforts on ETS are: SGC, RAP and GLN
supported by ARK;
the Industry Issues function (JLA/KJW) will be
responsible for the EEMA interface with S&T/HGa,
developing ETS argumentation, and ensuring that
EEMA-generated materials contain the best
available facts/arguments; and
S&T ith the input of local PR consultants
e.g. Svenska PR), are to recruit and direct ETS
experts within the EEMA Region and to designate
precisely what research will be funded by
PM/Industrv.
0
RESOURCES NEEDED
(a) Expand staff and budget of FTR's Science and Technology
Department (S&T to provide the services of a
full-time " TS issues scientist" at Neuch&tel to
concentrate on the EEMA strategy (cf. HGa's proposal in
appendix 2 which Dr. Gaisch has submitted to SD/PM EEC
and you) and in order to:
recruit and direct ETS "White coats" (e.g.
scientists);
coordinate via independent companies the use of
portable air-testing technology (briefcase
sampler);
develop working relationships with "ETS experts"
who are not associated_with PM/Industry (e.g.
participation in ETS meetings - cf. appendix 1);
strengthen available ETS argumentation;
2501152325
7
participate in PM/Industry ETS briefings for
Government leaders; and
supply PM's scientific input for NMA ETS efforts.
Note: We believe that HGa's proposal (cf. appendix 2)
should be amended so that two staff members are added to his
Department in order to be able to service both EEC and
EEMA. We do not yet have enough information to comment on
his budget requests.
b) Assistance is needed from PMI N.Y./US Tobacco Industry
in order to:
ensure that ETS experts are available to submit
papers and speak at ETS seminars which are not
organised by the industry;
provide early warning of WHO ETS strategies/plans
(particularly as they impact on national health
plans); develop advocacy advertising materials
and media events (e.g. Great American Smoker's
Kit) to counter the anti's; and stimulate US
Government Delegates to more carefully scrutinise
WHO activities and finances (in EEMA, concentrate
on WHO Regional Offices in Alexandria, Brazzaville
and Copenhagen);
protect smokers' rights in-flight by merchandising
our ETS messages to manufacturers of aircrafts,
air cleaning equipment manufacturers, selected
airlines, ICAO (for Governments), IATA (for
airline industry, IAPA (passenger associations)
and airline staff unions/associations (IFAA), and
by conducting in-flight air quality studies;
obtain industry agreement to expand Infotab's
charter and resources so that Infotab can lobby
international organisations (e.g. ILO) and speak
out publicly on the ETS issue;
extend continued support in organising ETS
briefings for the media and providing material
with which to regularly update the participants
after the briefings; and
write, from a union perspective, ETS papers on
workplace smoking rules for use in developing
allies among union leaders and to help them
communicate their ETS views to Government policy
makers.
8
We are continuing our efforts to refine and implement this
ETS Plan as part of the overall Corporate Affairs effort
within the EEMA Region.
If we can provide additional information at this
please contact me.
Wit kiJ nd regards,
~Y` ~ u.11kok .
..~
Arjuna Kannangara
time,
9
APPENDIX 1
Calendar of 1987 ETS events in the EEMA Region
1. MEETINGS
° SWEDEN - Infotab/NMA ETS Seminar. March 16, 1987
Stockholm. -
° World Health Day. April 7, 1987.
° NORWAY - Conference on Cancer. April 7-10, 1987 - Oslo.
(Organised by the Norwegian Council on Cancer and
University of Oslo)
° FINLAND - Seminar on Environmental Tobacco Smoke and
Health Effects of Passive Smoking. June 9-12, 1987 -
Espoo. (Arranged by the Nordic Institute of Advanced
Occupational Environment Studies, Helsinki, The Nordic
School of Public Health, Gothenburg, Sweden and the
International Agency for Research on Cancer (WHO) . The
objectives are to give a critical scientific overview
of the present data on chemical and biological
characteristics of environmental tobacco smoke,
measurements of exposure, as well as the health effects
and social impacts of ETS. Lecturers include : Dr.
Carl Hugod, Denmark; Dr. Larrv Claxton, U.S.A.; Dr.
Martin Jarvis, U.K.; Dr. Goran Perhagen, Sweden; Dr.
Lars Ramstr6m, Sweden; Dr. Elio Riboli, IARC, France;
Dr. Arja Rimpela, Finland; Dr. Rodolfo Saracci, IARC,
France; Dr. Marja Sorsa, Finland; Dr. Harri Vainio,
France; Dr. Harri Vertio, Finland.)
° FINLAND - Meeting on Monitoring of Human Exposure to
Carcinogenic and Mutagenic Agents. September 2-4, 1987
- Espoo. (Organised by the Institute of Occupational
Health in Finland and the International Agency for
Research on Cancer).
° FINLAND - Nordic Health Conference. October 10-12, 1987
- Espoo. (The organiser is the Samfundet Folkhalsen --
the Swedish Institute of Public Health).
° NORWAY - Safe-Sec 87, Conference on Environmental
Condition in the Work Place. October 26-29, 1987 -
Oslo. (Arranged by Messebyraet Als, Oslo).
° NORWAY - Cancer Union Symposium. December 8-10, 1987 -
Oslo. (Arranged by the Norwegian Council on Cancer and
the Rikshospitalet).
° SWEDEN - "Healthy Buildings 88" ETS/fAQ Confe-r-ence,
September 5-8, 1988, Stockholm. (Organised by the
Swedish Council for Building Research in collaboration
with the National Institute of Environmental Medicine,
and with the co-sponsorship of WHO).
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2. CAMPAIGNS
° SAUDI ARABIA - Anti-smoking Week. February 14-20, 1987,
(Organised by the Ministry of Education)
° SWEDEN - National Health and Smoking Association.
("Smoke-free weeks" - Dates vary in different parts of
the country).
° SWEDEN - VISIR
(The second largest "anti" group, is planning for "A
Smoke-free Church" with the Swedish Church).
° SWEDEN - A Smoke-Free Generation.
(Will launch campaign for "Freedom from Smoke" during
Spring of 1987).
° SWEDEN - National Board of Occupational Safety and
Health / Labour Unions.
(Two-year work-place smoking campaign in cooperation
with labour unions will begin Autumn, 1987).
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