Computers on Duty: Smoking in Philip Morris Factory Is Forbidden.

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Computers on Duty: Smoking in Philip Morris Factory Is Forbidden.

Date: 17 Jul 1982
Length: 2 pages
2501026814-2501026815
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Abstract

This article from a Dutch newspaper reveals that Philip Morris prohibited smoking in its own cigarette factory in Bergen op Zoom, Holland in 1982, ironically making the company an early provider of a smoke-free workplace.

Fields

Quotes

Computers on duty! Smoking in Philip Morris factory, is forbidden.

It is very funny, but in the world's largest and most modern cigarette factory, Philip Morris at Bergen op Zoom, one is not allowed to smoke. This fully automated factory produces 25 billion cigarettes per year. In the factory, which has cost about 400 million guilders, 1100 people work. "We have full confidence in the future of the tobacco industry," says Mr. J.M. Hartogh, Vice President from European headquarters in Lausanne, Switzerland. "Otherwise we would not have built this new factory." Every year cigarette sales in Europe increase by a few percentage points. "Even with a stagnant market we are not worried," accordinq Hartogh, "because our market share will grow at the expense of other brands. We already have such a lead in technology that for us the future is rosy." To questions regarding smoking and health, Hartogh stated : "scientists are in controversy amongst each other as to whether or not there is a causal relationship between smoking and lung cancer or smoking and heart diseases. Whenever they find out which components are noxious, we would be able to remove them easily out of the tobacco, thanks to our advanced technology."

Company

Philip Morris

Author

Algemeen Dagblad - Dutch newspaper

Region

Holland

Named Organization

Amer, American Tobacco

PM Holland

PMI, Philip Morris International

Algemeen Dagblad - Dutch newspaper

Named Person

de Bruin, Gerrit (Director, PM Holland)

Hartogh, Jules M (Philip Morris Europe Corporate Affairs)

Type

NEWS, NEWS ARTICLE

Litigation

Stmn/Produced

Subject

smoking restriction

workplace

Document Images

Page 1: ajj49e00

Algemeen Dagblad, 17th July 1982 circulation 373,000 Computers on duty: Smoking in Philip Morris factory is forbidden. It is very funny, but in the world's largest and most modern cigarette factory, Philip Morris at Bergen op Zoom, one is not allowed to smoke. This fully automated factory produces 25 billion cigarettes per year. In the factory, which has cost about 400 million guilders, 1100 people work. "We have full confidence in the future of the tobacco industry," says Mr. J.M. Hartogh, Vice President from European headauarters in Lausanne, Switzerland. "Othezwise we would not have built this new factory." Every year cigarette sales in Europe increase by a few percentage points. rIO j~URRIEs "Even with a stagnant market we are not worried," accordinq Hartogh, "because our market share will qrow at the expense of other brands. We already have such a lead in technoloqy that for us the future is rosy." To questions regarding smoking and health, Hartogh stated : "scientists are in controversy amongst each other as to whether or not there is a causal relationship between smoking and lung cancer or smoking_ and heart diseases. Whenever they find out which components are noxious, we would be able to remove them easily out of the tobacco, thanks to our advanced technology." ACTIVITIES Philip Morris Holland is part of the American c.ompany of the same name with headquarters in New York. They are also responsible for Seven-[1p and the American beer brewers Miller. As a manufacturer, Philip Morris produces cigarettes in 57 countries. The factory at Bergen op Zoom is meant for the European market. 90% of entire production goes to West European countries : 47% to France, 33% to Italy and 7% to England. Only 10% stays in Holland. ./

Page 2: ajj49e00

- 2 - According to director C-errit de Bruin Philip Morris' Marlboro is the largest selling cigarette in the world and the fastest growing cigarette in Holland.'Since its introduction in Holland in 1972 Marlboro's market share has cli.mbedd to 7,5%. After Caballero, Peter Stuyvesant and Pall Mall, Marlboro is one of the best-selling cigarettes in Holland. Given our success with Philip P4orris super lights, it is clear that the public is looking for a low tar and low nicotine cigarette, especially rAnmen above 30." Bergen op Zoom's factory handles 15 million kilos of tobacco per year, coming from 12 different countries. Philip Morris owns private warehouses in the ports of Vlissingen and Rotterdam. Per cigarette, 25 to 30 different types of tobacco are used. Besides Marlboro and Philip A7orris, Philip rbrris produces brands like Merit, Itultifilter, Muratti Ambassador, North Pole and Mercedes. Philip Morris produces also special tobacco mixtures for other- tobacco companies.

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