Anne Landman's Collection
Smoking & Health - Five Year Plan
Abstract
Describes the threat that the smoking and health issue has upon the industry. Describes the structure and initial formation of ICOSI ("formed so that in face of the growing threat to the industry world wide, the Comanies and NMAs can united and respond with common approaches.") Lists the forming companies of ICOSI. Describes industry plans and activities to fight the smoking and health issue primarily in northern Europe
Fields
- Named Organization
- 1972 Nordic Council
- 4th World Conference on Smoking + Health
- 4th World Conference Task Force
- Ad Hoc Comm for the Protection of Nonsmo
- Administration Dept of the Board
- African Governments
- Agency Beachez
- Amer Tupakka
- Amer Yhtyma
- Amnesty Intl
- Andreotti Government
- Anti Alcoholic Council
- Anti Alcoholic League
- Anti Smoking Council
- Anti Tobacco Action Comm
- Anti Tobacco Brigade of the Cancer Inst
- Ash, Action on Smoking & Health
- Assn Anti Tabac
- Assn De Fournisseurs De Cigarettes
- Assn Suiss Des Fabricants De Cigarettes
- Austria Tabakwerke Ag
- Austrian Government
- Bat, British American Tobacco
- Belgian Tobacco Industry
- Belgian Work for Cancer
- Board of Governors
- Bundeszentrale Fur Gesundheitliche Aufkl
- Cedt Conference
- Central Information Service
- Christian Democratic Union
- Christian Democrats
- Club of Active Non Smokers
- Club of Active Nonsmokers
- Comm on Cancer Subjects of the Ministry
- Confindustria
- Conservative Government
- Consumer Agency
- Corporate Affairs Seminar
- Council of Europe
- Council of Research
- Countermeasures Development Subcomm
- Danish Assn
- Danish Cancer Society
- Danish Government
- Danish Heart Assn
- Dept of Health + Social Security
- Dutch Cancer Foundation
- Dutch Cigarette Mfg Assn
- Eastern European Governments
- Eec Commission
- Eec Consumerism Task Force
- Eec, European Economic Community
- Egyptian Tobacco Industry
- Embassy Information Services
- European Government
- Executive Comm
- Federal Advisory Council on Health Matte
- Federal Council
- Federal Health Ministry
- Federal Insurance Inst for Salaried Empl
- Fedetab
- Finnish Assn
- Formia
- Foundation Public Health + Smoking
- Freedom Org for the Right to Enjoy Smoki
- French Government
- Ftr, Fabriques De Tabac Reunies S.A.
- Gallaher
- German Assn for Maintenance of Health
- German Government
- Greek Government
- Greek Mfg Assn
- Gulf Health Ministers Conference
- Health + Social Welfare Dept
- Health Education Council
- Herald Tribune
- House of Commons
- House of Commons Expenditure Comm
- Hunter Comm
- Hygienic Inst
- Icosi Trade Assn Meeting
- Icosi, Intl Comm on Smoking Issues
- Imperial
- Independent Comm on Smoking + Health
- Industry Assn
- Inst of Hygiene of the Vienna Univ
- Institut Natl De La Consommation
- Interior Francesco Cossiga
- Intl Temperance Society
- Iranian Tobacco
- Irish Cancer Society
- Irish Heart Foundation
- Irish Tobacco Mfg Advertising Comm
- Israeli Government
- Italian League Against Cancer
- Itc, Industry Technical Comm
- Its
- Ivory Coast
- Jl Tiedmanns
- June 1978 4th World Conference on Smo
- Knesset
- Kreis Schoneborn Inst
- Labour Government
- Labour Party
- Lebanese Cancer Society
- Liberal Democrats
- Ligue Cardiologique
- Ltn
- Medical Assn
- Medical Board
- Medical Study Group on Smoking + Health
- Meulblok Commission
- Ministries of Family + Health Economics
- Ministry of Church + Education
- Ministry of Education
- Ministry of Finance
- Ministry of Finance + Economic Affairs
- Ministry of Health
- Ministry of Social + Health Affairs
- Ministry of Social Affairs
- Ministry of Social Welfare
- Ministry of Trade
- Monital
- Moro Affair
- Natl Broadcasting
- Natl Broadcasting Authority
- Natl Comm for Anti Tobacco Coordination
- Natl Council on Smoking + Health
- Natl Film Board
- Natl Mfg Assn
- Natl Smoking + Health Assn
- Ncatc
- Nordic Council
- Northern Nigerian Press
- Norwegian Assn on Smoking + Health
- Norwegian Cancer Society
- Norwegian Temperence Inst
- Norwegian Tobacco Mfg Assn
- Org for Consumer Protection
- Parliament
- Parliamentary Comm
- Physicians Study Group on Smoking + Heal
- PM France
- PM Germany
- PM Holland
- Pmi, Philip Morris International
- Product Liability Task Force
- Red Cross
- Reemtsma
- Regie
- Rembrandt
- Retting Strengberg
- RJR, R.J.Reynolds
- Rothmans
- Royal College of Physicians
- Royal Commission on Civil Liability
- S+H Seminar
- SC Foundation Public Health + Smoking
- Scandinavian Tobacco
- Scientific + Technical Advisory Group
- Seita
- Shb, Shook,Hardy & Bacon
- Social Acceptability Working Party
- Social Democrat Liberal Government
- Social Services + Employm
- Natl Television Network
- Pme, Philip Morris, Europe
- Named Person
- A, G.H.
- A, H.G.
- Abelin
- Aerztlicher
- Altissimo, R.
- Andresen
- Androsch, H.
- Arbeitskreis
- B, A.E.
- Barrot, J.
- Beachez
- Bentley, H.R.
- C, R.M.
- Chalker, L.
- Corner, R.M.
- Covington, M.W.
- Daube, M.
- Dhoore, L.
- Douglas, N.R.
- Doxiadis
- Doyle, J.
- Durden, D.
- Egsmose
- Elo, O.
- Eskelinen, K.H.
- Ezratty
- Farge, J.
- Flamm, H.
- Focke, K.
- Franke
- Frei
- G, J.E.
- G, S.
- Gesundheit
- Gori, G.
- H, D.K.
- H, J.M.
- H, Rwa
- Hartogh, J.M.
- Haughey
- Huber, A.
- I, P.
- Jenkin, P.
- Kekkonen
- Kunze, M.J.
- Leodolter, I.
- Lintuniemi, R.
- Lippo, K.
- Lochen
- M, M.J.
- M, Rvv
- Meinsma
- Mork, T.
- N, A.A.
- Niemeyer
- Pelletier, M.
- Polak
- Pontfoort
- Rauchen
- Rimpell, M.
- Ryste, R.
- S, I.C.
- S, O.
- S, P.M.
- Salminen, S.
- Schar
- Schmidt, F.
- Simpson, D.
- Specht, D.V.
- Spitzmuller, K.
- Sundquist, A.
- Surgeon General
- Troedson
- Vanobergen
- Vaughan, G.
- Veil, S.
- W, T.L.
- Willaert, I.P.
- Wolters
- Young, G.
- Young, J.
- Zutter, R.
- Litigation
- Stmn/Produced
- Type
- MREP, MARKET RESEARCH PROPOSAL
- CHAR, CHART, GRAPH, TABLE, MAPS
Document Images
ri)
H
z
W
H
z
0
U
TABLE OF CONTENTS
Introduction
International Committee on Smoking Issues (ICOSI)
Individual Country Analyses
Area I Area III
Finland
Sweden
Denmark
Norway
United Kingdom
Ireland
Germany
Austria
Area II
-, Swri tzerl and
France
I ta ly
Selgium
Nolland
Area I V
- Eastern Europe
- Yugoslavia
Area V
Iran
Kuwai t
.Saudi Arabia
Bahrain
Lebanon
Turkey
EgyPt
Africa (Excluding,`Nigeria & Egypt)
Nigeria
South Africa',
IsraeT
Greece
INTRODUCTION
Smoking and Health is one of the most vitally important issues facing Philip Morris and the entire
tobacco industry
today. And it will continue to be so throughout the Plan period. The activities and influence of the
anti-smoking
forces continue to grow with ever increasing momentum. As was evident at the 4th World Conference on
Smoking and
Health in Stockholm, June 18-21, 1979, they are better organised and coordinated on an international
basis than ever
before and have succeeded in transforming their movement from one consisting of a variety of
voluntary groups to one
supported by international organisations - conspicuously led by the World Health Organisation - by
Departments of
Governments and their bureacracies. Although the health issue remains of central importance, the
main thrust of the
attacks against the Industry has shifted to the social acceptability of smoking andits three main
components :
"passive" smoking, social costs and courtesy/annoyance.
In the developed countries, the Industry and its consumers are being subjected to increasing
restrictions in the
marketing and usage of cigarettes. Led by the Nordic countries, advertising and promotion is now
banned outright in
a number of markets, and smoking is being increasingly regulated in public places. Health Education
Authorities are
running programs in schools and colleges with the message not that smoking is an adult custom about
which a decision
should be made later on, bu t that it is dangerous to start at all. Research has shown that more
people are quitting
smoking than are starting, and that a majority of smokers would like to give up if they could.
Cigarette consumption in the developing countries is now no longer immune to these effects. A new,
large-scale attack
on these markets is being launched by the anti-smoking forces. The thrust of their offensive will be
the health issue,
social acceptability, marketing restictions and the alleged activities of the international tobacco
companies as
multinational corporations. They are also seeking to discourage even the growing of tobacco despite
its clear economic
importance to many developing countries.
' Therefore, there is little doubt that the smoking and health issue will touch on nearly every
aspect of responsible and
profitable Management of the corporation, internationally and especially within the Region, today
and in the future.
ShSozOIOSz
A description of the recently established International Committee on Smoking Issues (ICOSI) and its
Secretariat is
provided within this book. Directly following this, analyses of the situation in individual
countries are given.
In order to incorporate the various interrelated aspects of the smoking and Health issue and its
impact on Philip
Morris, these analyses have been structured according to the following categories:
Political Factors
Anti-Smoking Factors
Industry Factors
Ideological and Social Fac tors
Present Situation and Its Effects on Philip Morris' Activities
Future Developments and Their Effect on Philip Morris' Activity
In addition, action plans, located directly after the respective analyses, have been developed for
those countries in
Areas I, II and III. Likewise, Area-wide action plans have also been formulated iFor Areas IV and V.
9fisazolosz
STRICTLY CONFIDENTIAL
ICOSI - INTERNATIONAL COMMITTEE ON SMOKING ISSUES
History
ICOSI - the International Committee on Smoking Issues - was formed so that in face of the growing
threat to the
industry world-wide, the Companies and the National Manuf acturers' Associations can unite and
respond with common
approaches.
ICOSI has developed and taken shape since June 1977 through a series of meetings attended by
representatives of
the seven founder companies :
BAT Reemtsma
Gallaher Reynolds
Imperial Rothmans
Philip Morris
ICOSI is incorporated through its Charter as a non-profit organisation and was legally established
in Geneva. The
office of the Secretariat is located in Brussels.
Role and Purpose
ICOSI aims to coordinate industry efforts to study and act upon issues of common interest to the
tobacco industry
and its publics, with particular regard to smoking as a social issue.
ICOSI serves principally as a clearinghouse of information in support of national tobacco
manufacturer's associations
and member companies so that they may be fully informed in dealing with issues related to smoking in
their own markets.
ICOSI does not deal with matters connected with the marketing of tobacco products or other issues of
a competitive or
commercial nature.
Bfisazalosz
2
Organi sati on
The Board of Governors meets annually and decides main policy. It comprises one principal from each
of the
member companies.
The Executive Committee meets two or three times a year, and is responsible for implementing the
policies of
ICOSI. It comprises one principal f rom each of the member companies. It is also em powered to
create Working Parties
and Task Forces, as necessary, for the implementation of I-COSI policies and these bodies are
responsible to them.
The Secretary General, Mr. Julian Doyle, is responsible to the Chairman of the Board of Governors
but in all day to
day matters he reports directly to the Chairman of the Executive Committee. He is responsible for
ensuring that
particular decisions are implemented and for reporting progress on them. He is also responsible for
maintaining
contact with the various ICOSI Working Parties and Task Forces. Among his other principal
responsibilities are:
a) Setting up and developing the Secretariat in Brussels.
b) In consultation with the members of the Executive Comnittee developing policies and initiatives
to further the
interest of ICOSI.
c) Monitoring the progress of agreed programs, which are carried out by ICOSI members through
National Manufactu rers
Associations.
d) Providing satisfactory means of communication between ICOSI and its member organisations,
National !ianufacturers
Associations and, when required, between ICOSI and such outside bodies as WHO, UICC, the EEC
Commission etc.
e) Ensuring that statements and publications issued by, or on behalf of, ICOSI are cleared from both
the legal and
scientific standpoints and accurately reflect the position of the members.
6fisaz010Sz
3
Working Parties and Task Forces
The Executive Committee has set up a number of Working Parties and Task Forces to deal with specific
tasks in specific
areas. Members are drawn f rom the companies and, in certain circumstances, f rom the National
Manufacturers Associations.
Each group works under an appointed Chairman and reports on their work are m ade,to the Execu tive
Committee.
At present time the Working parties include:
SAWP (Social Acceptability Working Party)
Chairman: Mr. D. Durden, R.J. Reynolds - to be succeeded by Ms. M.W. Covington, Philip Morris
Countermeasures Development Sub-Committee
Chairman: Mr. R. M. Corner, Philip Morris
STAG (Scientific and Technical Advisory Group)
Chairman: Dr. H.R. Bentley, Imperial
EAC (Effects of Advertising on Cigarette Consumption)
Chai,rman: Mr. J.M. Hartogh, Philip Morris
The Task Forces consist of the following:
Product Liability (EEC) Task Force
Chairman: Mr. N.R. Douglas, Imperial
EEC Consumerism Task Force
Chairman: Mr. D. Von Specht, BAT
4th World' Conference Task Force
Chairman: Mr. J.M. Hartogh, Philip Morris
QssnZa1osz
-4-
ICOSI's Relationship with National Manufacturers' Association
ICOSI's role is, primarily to help and support individual National Associations, where they exist,
with information,
position papers, advance warning of events, lessons learnt from other countries, etc.
Implanentation of the broad policies or use of the position papers, studies or data supplied by
ICOSI will be the
res onsibility of the National Manufacturers' Associations or the Companies in each country. They
will have to judge
the local situation and decide when and how to use the materials that ICOSI has provided.
These materials often come from the Associations and individual companies, as well as from the ICOSI
Working Parties
and Task orces. The importance here is that the flow of information is and must be in both
directions.
ICOSI does not intend to adopt a public or spokesman role. This is seen to be the job of the
Associations or the
Companies.
issozo tosz
FINLAND - SMOKING AND HEALTH
Political Factors
As in Sweden, Norway and certain other countries, the attitude towards smoking and health in Finland
has little to do
with the political colour of the government, but is more a result of the 1972 Nordic Council's
request to all the Nordic
governments to establish prohibitory and regulatory measures. Finland was designated as the
coordinating country for
carrying out the Council recommendation.
The Ministry of Social and Health Affairs is headed by Minister Katri-Helena Eskelinen and also
controls the State '+edical
Board of Health. The Tobacco Law and Statues were prepared by top civil servants in the "9inistry of
Social ^ffairs a Health
under the guidance of a Mr. Kimmo Leppo, Vice Chief of the Health Services Department within the
Ministry. The State
Medical Board of Health in turn is responsible for follow-up and the Ministry of Trade is also
involved in the
implementation of Law and Statues.
.Anti-Smoking Factors
The anti-smoking campaign in Finland is handled mainly by government. Aside from Mr. Leppo,
mentioned above, the State
Medical Board of Health also has two departments dealing with the issue. Headed by Mr. Olavi Elo,
who is well-known for
his anti-tobacco stance, the Health Service Department of the Board focuses on hygiene and consumer
protection as well as
health education under the direction of Professor Matti Rimpella,another anti-smoking principal. The
Administration
Department of the Board is also of particular importance in.that it has control over inspection
certification and consti-
tuent classification of tobacco products. , %
EsSoZotOSZ
2
During a June 5, 1978 smoking and health seminar in Helsinki, a new proposal was made to lower
maximum limits of "tar"
nicotine and carbon monoxide in cigarettes and to establish a differential tax based on the
classification of cigarettes
as "very detrimental" or "detrimental" according to constituent content. Participants at the seminar
included government
authorities, the press, and tobacco industry representatives among others.
Contact with the media and international anti-smoking organisations is well maintained. At the June
1978 Fourth World
Conference on Smoking and Health, approximately twenty-five-Finnish representatives were in
attendance.
Industry Factors
Philip Morris is represented in the Finnish Association through Amer- Tupakka, the two companies
together holding 49%
of the market (Philip Morris alone 40%) ; Suomen Tupakka (BAT) has 24% and Retting Strengberg 27%
respectively. All dealings
with the government are made through the association though the three Finnish companies also have
direct lobbying contacts.
The new chairman of the association is Mr.S. Salminen, deputy director of Amer-Yh tyma and the
secretary is
Mr. R. Lintuniemi, who is well known through Finnish television and takes up the issue of smoking
and health whenever he can.
Ideological and Social Factors
For almost 20 years, Mr. Kekkonen, President of Finland, has had noticeable influence in this
context. In spite of this,
and whilst the press in general is anti-smoking oriented, some journalists criticised the new
Lobacco Law. A few MDs have
also said that the new law will not achieve the desired results. Amongst MPs (total 200), there is a
significant number of
smokers who have had to accept the new law in line with their party policies. As in other countries,
the highly educated
classes of the population, including health officials and MDs, accept the statistics linking smoking
to various diseases,
whilst the working classes appear to be more concerned with the freedom of choice, high taxation and
the imposition of
non-smoki ng regul ati ons ..
f,SSUZQlOSZ
