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Anne Landman's Collection

From Austria to Zimbabwe

Date: 1991 (est.)
Length: 35 pages
2500120538-2500120572
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snapshot_pm 2500120538-2500120572

Fields

Named Organization
Advertisers Assn
Alvin Ailey
Amer Finland
Anses
Asfc, Assn Swisse Des Fabricants De Cigerettes
Ato Finland
C+B
Eastern Europe Va Group
Ec
Eea
Eec, European Economic Community
Eewg
Fcc
Federal Council
Federal Health Office
Finance Ministers Comm
Finland Ministry of Social Affairs
Gcc
Gcc Financial + Economic Cooperation Com
Gcc Health Ministers Council
Gcc Health Ministers Council Conference
Gsmo
Helsinki Comm
Ilo
Information Comm Against Ad Bans
Intl Growers Assn
Iocu
Justice Commission
Kgfi
Lagerloefs
Langaard Norway
Magnusson Commission
Meta
Middle East Working Group
Ministry of Social Affairs
Nma
Ny Society
Parliament
PM Washington
PM-Eema, PM-Eema
Pmcs
Pmi, Philip Morris International
Poland Chamber of Commerce
Poland Ministry of Agriculture
Poland Ministry of Finance
Polish Senate
Publishers Assn
Saso
Smokers Rights Groups
Social Welfare Board
Srg
Supreme Administrative Court
Tekel
Tobacco Industry Nordic Group
Turkish Industry Group
Turkish Parliament
Turkish Parliament Justice Commission
Turkish Tobacco Monopoly
Uicc
Uicc Conference Tobacco Free New Europe
US Agricultural Trade Office
Ustr
West African Working Group
Who, World Health Org
World Smokepeace Conference
Yugoslavia Federal Assembly
Yugoslavia Federal Chamber of Commerce
Yugoslavia Health Ministry
2nd World Smokepeace Conference
Named Person
Donner, J.
Magnusson
Litigation
Stmn/Produced
Type
SPCH, SPEECH, PRESENTATION
CHAR, CHART, GRAPH, TABLE, MAPS

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Page 1: wae42e00
FROM ~USTRIA TO 74IMBABWE • 87 markets. • From the world's oldest parliament to no democracy at all. • From full marketing freedoms in Switzerland to advertising and publicsmoking bans in Nigeria. • From having the world's most active Smokers'Rights Groups to facing Finnish anti-smoking experts writing law proposals in Poland. THIS IS EEMA CORPORATE AFFAIRS PM/l-5 . PHHJP MORRIS .w...,..~.... ~,...,...a ,~...~...~. gESaZ1oosZ
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OVERALL CORPORATE AFFAIRS OBJECTIVES 1. Prevent legislation detrimental to smokers' rights. Keep smoking affordable. 2. Counter-act attempts to further limit the freedom of developing, producing and marketing cigarettes. 3. Stop the decline in the social acceptability of smokers & smoking in society. 4. Enhance PM's corporate image and create a positive business environment for management throughout the Region. 5. Communicate information about the Company's business, policies and sponsorships to all staff and their families. PHIUP MORRIS PM/2-1 68st}Zit}aSZ
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STRATEGIES TO REACH THE CORPORATE AFFAIRS OBJECTIVES 1. Develop messages that are politically relevant and persuasive. 2. Build a more frequent dialogue with decision-makers. 3. Build and strengthen ally networks. 4. Build better equipped Industry CA working groups. 5. Develop Media communications, as well as Government relations plans for EEMA Headquarters, as well as all relevant markets. 6. Train spokespersons ready to go public with an increased frequency. 7. Support Smokers' Rights Groups. 8 Run meaningful social and cultural contributions programs. 9. Offer credible and practical solutions to smoker - non-smoker conflicts. PM/2-2 PHIIJP MORRIS - ..Y.ws~...na - -- -~,....,.,.~.»,........ - ..~.~... OtrC0Z1005Z
Page 4: wae42e00
I CA DIRECTOR I COMMUNICATIONS UNIT I COMMUNICATIONS MANAGER I CoMMUNlCAT10NS EXECUTIVE I I Secretary PM/l-4 tfrS03t002z' . Secretary SUPPORT FUNCTIONS EEC/EEMA RELAT1ONS MANAGER IN BRUSSELS DOCUMENTAUST & MONITORING EXPERT ETS MANAGER PROJECT EXECUTIVE I GOVERNMENT RELATIONS UNIT I GOVERNMENT RELATIONS MANAGER I GR MANAGER I GR EXECUTIVE I Secretary - PHIUP MORRIS ' .c~wowrra -orwu.~wr...-wwp~suar - - trww.a .
Page 5: wae42e00
1 1N-MARKET- CORPORATE AFFAIRS, EEMA REGION AREA PM CA STAFF PARTNER CA STAFF CA AGENCIES INDUSTRY AFRICA West-African Working Group EASTERN / (Hungary 1991) Poland (Eastern Europe CENTRAL EUROPE (Yugoslavia 1991) (Czeckoslovakia) CA Group) (Poland 1992) (Yugoslavia) (Hungary) GCC CA-Manager Dubai Middle East NTC/Executive GR (region-wide) Working Group NORDIC AREA CA Manager GR Expert Finland Sweden (Tobacco Industry Media expert Media Expert Finland Finland Nordic Group) GR Expert CA Manager Finland Norway CA Manager Norway Denmark TURKEY CA Manager Ankara/GR Turkish Industry GR Expert Group SW{TZERLAND CA Manager NMA GR Expert GR/ETS Expert NTC/Communication Media expert ~ PHIuP MoRRIs PMR-6 ....".:..' R':~.~ .o. ~ ZtrqaZtansz!
Page 6: wae42e00
~ ~ ,,....,.. ISSUES AND PRIORITIES 1. Taxation - GCC tax change - Fiscal issues Eastern Europe 2. Marketing freedoms - Ad ban threat, Switzerland - Ad ban threat, Poland - Ad ban threat, Turkey 3. Product restrictions - MCL's, GCC - HWL's, Sweden PHILIP MORRIS EEiA, EAliENN EVHUPE. lNE -E EAST Awp AfqiCA NEUqM lAU]AMNE 81/SL{.E. MV.ollZ
Page 7: wae42e00
e PM/2-9 ISSUES AND PRIORITIES (cont.) 4. ETS issues and smokers discrimination - Smoker discrimination issues 5. Smoking and tobacco industry acceptability - G R, M R and sponsorsh ips - World Smokepeace Day Concept 6. Primary issue ut -F e.e 7. PY' vvGozToasz PHILIP MORRIS EfTA, EAEIEqN EVpOPE. TNE MIUUIE EwSi Mb AFqICA flEOIOM LAYLWNE
Page 8: wae42e00
GCC TAXATION Issue S rate 1. 2. 3. The continued threat of an increase in the level of customs duty on cigarettes and the maintenance of the ad valorem structure for such duty. Capitalize on the GCC Health Ministers Council's support of the specific duty concept. Directly and through PM s in-market consultants, work with individual countries' health ministries to obtain a similar endorsement by finance and customs officials at an individual country and GCC-wide level. proposing (as a fall-back) semi-regular indexation adjustments of the specific duty level. With the assistance of the USTR, continue to advance the duty level and structure as a US trade issue and work jointly with US diplomatic missions to GCC countries to present tailored submissions urging a conversion to fully specific duty. Seek to mollify proposals for further duty increases. Consider ~ PHHJP MORRIS ~ PM/3-13 ..~...~.....~. ~~....,..., M....~.~.a. - ~...V.. - -- SVSOZIO0GZ
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Action 1. Brief the Director of the Middle East Desk at the USTR (done May 15). Submit written brief within May. Follow up by Mid-June to ensure US diplomatic missions in the GCC are instructed to assist PM efforts. Follow-up with joint efforts (PM and US trade representatives) with health, finance and customs officials at individual country and GCC- wide level. 2. Seek a renewed endorsement by the GCC Health Ministers Council of the specific duty concept which clearly calls for a conversion to a fully specific as opposed to the Saudi-type minimum specific duty (action prior to the next Council conference, December 1991). 3. Maintain efforts in Bahrain, Qatar and Oman with the assistance of in- market consultants and distributors to obtain individual countries' finance and customs officials support of a conversion to fully specific duty. 4. Meet with and re-brief the GCC Assistant Secretary General for Economic Affairs (possibly in conjunction with an invitation to address the New York Society) with a view to obtain his support of fully specific duty within the GCC Financial and Economic Cooperation Committee (Finance Ministers Committee). PM/3-14 P1iUJP MORRIS ..k.,.~..«.«.. M111-{lMN0/1.M.M~ M11W.. 9VSdzTC}QSz'
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FISCAL 1SSUES. EASTERN EUROPE Issue 1. Complicated tax structures, and discriminatory taxes on imports / international cigarettes. 2. Influence on import tariffs by EEC - EEA negotiations. StrateqX 1. Work via top level political contacts in EE markets, and use leverage of Ministries of Finance, wherever feasible. 2. Work via PM Washington to influence EE Governments via US officials. 3. Establish monitoring as well as lobbying capabilities in EEA area. PHIUP MORRIS PM/3-25 LtiS0Zt00SZ .

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