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PHILIP NK)RRIS INTERNATIONAL FACT BOOK NAME OF MARKET : GUAM 1978 1979 1980 1981 1982 ZOTAL CIGARETTE CONSUMPTION (MILLIONS) 513.9 548.7 562.7 578.1 POPULATION TOTAL (MILLIONS) 0.21 0.22 0.23 0.23 BRAND FAMILY SHARES % 1)MARLBORO 10.5 8.6 8.1 8.6 2)VIRCINIA SLIMS 8.9 7.8 8.2 7.8 3)BENSON & HEDGES 8.4 15.7 19.3 19.4 4) LARK N.A. 3.3 2.2 1.9 MARKET SFGMENTATION% FILTER (NON-MENTHOL) 45.0 37.5 30.5 30.4 FILTER M]ENTf30L 55.0 62.5 69.5 69.6 LEZ9800053

PHILIP MORRIS INTERMTIONAL FACT BOOK NANE OF MARKET: HONG KONG 1978 1979 1980 1981 1982 TOTAL CIGARE'1'I'E CONSUMPTION (BILLIONS) 7.48 8.44 9.25 9.76 10.13 OF WHICH LOCAL NIANUFAChURE: (BILLIONS) 1.84 2.24 2.48 2.75 3.09 IMPORTED FROM 1) UNITED STATES - 5.11 5.59 6.07 6.37 6.40 2) UNITED KINGDOM 0.42 0.44 0.44 0.53 0.43 3) PEOPLES REPUBLIC OF C HINA 0.10 0.17 0.25 0.11 0.21 4) OTHERS 0.01 0.01 .POPULATION TOTAL (MILLIONS) 4.90 5.07 5.22 5.38 5.54 PER CAPITA CONSUMPTION 1,526 1,665 1,772 1,814 1,825 POPULATION OVER 15 YR OF AGE (MILLIONS) • 3.48 3.65 3.81 3.98 4.15 PER CAPITA OVER 15 YRS 2,149 2,312 2,428 2,452 2,440 SMOKER INCIDIIVCE % OF TOTAL POPULATION 25% 25% 26% 27% 27% , % OF FEMF,LE POPULATION 8% 7% 7% 8% 8% % OF MALE POPULATION 41% 42% 43% 44% 45% CQMPANX' SHARES 1) B.A.T. (BAT INCL. B&W) 52.,1 50.5 45.6 45.3 40.7 2) PHILIP MO.RRIS (PM) 6.1' 9.6, 14.7 18.0 22.6 3) HONG KONG TOBACCO CO. (HKLC) 13.6 12.9 12.2 11.7 13.7 4) R.J. REYDFOLDS_(R7R) 21.2 18.6 17.9 16.6 13.4 5) NANYANG BROTfiERS (NB) 4.1 5.0 5.6 , 5.8 6.0 6) OTfERS 2.9 3.4 4.0 2.6 3.6 gszse0o0sz

• . • (HONG KONG) 1978 1979 1980 1981 1982 BRAND FAMILY SHARES % DPMARK T RA BRAND NAME CI4JNERSHIP NIAN[JFACTURER 1) MFIRLBORO PM PM 5.1 8.8 14.0 17.4 21.9 2) KE[VT B&W B&W 14.9 15.3 14.1 15.4 14.7 3) GOOD COMPANION HKTC HK'I'C 10.3 9.9 9.6 9.7 12.2 4) VICEROY B&W B&W 24.0 20.9 16.9 13.5 11.4 5) WINSTON RJR R7R 17.0 15.0 14.6 11.8 10.4 6) DOUBLE HAPPINESS NB NB 4.0 4.9 5.5 5.8 6.0 7) CAPSTAN BAT BAT 2.4 2.5 2.6 3.5 3.4 8) HILTON BAT BAT 0.7 2.3 2.7 2.8 2.9 9) MARVEIS BAT BAT 2.5 2.6 2.6 3.3 2.8 10) STATE EXP.555 BAT BAT 3.2 3.1 3.3 3.3 2.7 11) OTHERS 15.9 14.7 14.1 13.5 11.6 MARI~= SEGMENTATION % FILTER (NON-NEIVTHOL) 89.7 91.0 91.7 90.5 93.2 FILTER MENTHOL 3.0 2.8 2.7 3.8 2.4 NON-FILTER 7.3 6.2 5.6 5.7 4.4 PRICE SEGMENTATION PRIlNIUM 5.1 5.4 6.8 8.0 6.0 HIGH 69.2 66.2 64.1 63.0 62.3 LOW 25.7 28.4 29.1 29.0 31.7 TAR & NICO'I'INE SEGMENTATION % L(7W 0.5 0.3 0.3 0.9 1.1 HIGH/FULL FLAVOR 99.5 99.6 99.7 99.1 98.9 TOBAC+:O TYPE SEGtVTNTATION % BLOND: AMERICAN 85.8 84.4 83.1 83.3 83.2 VIRGINIA 14.2 15.6 16.9 16.7 16.8 LEIIVGTH SEGMENTATION % 71MMT079MM 7.3 6.2 5.6 5.7 4.4 80MNito85NM 84.4 84.3 83.9 82.8 83.2 86MMT0 94NK 0.2 0.2 0.2 0.3 0.3 100m 7.8 9.0 10.0 10.9 11.8 OVER 100 M 0.3 0.3 0.3 0.3 0.3 6CZ580005z

• s . (HONG KONG) PACK COUNT SEGMERPATION % UP TO 10 CIGTS/PACK 20 CIGTS/PACK PACK TYPE SEGMEIV'I'ATIOT.d % SOFT PACK FLIP TOP BOX SLIDE AND SHELL PR.INCESS PACK CIG?UMTI'E ADVERTISING MEDIA AVAILABILITY *NOTATIONS: 1) YES 2) BANNED 3) RESTRICTED A) TELEVISION B) RADIO C) NEWSPAPERS D) MAGAZINES E) COUPONS F) POINT OF SALE G) BILLBOARDS H) CINEMA I) SAMPLING HEALTH Tn7iRNING & T&N LISTINGS ANSWER EITHER: YES OR NO TnPRNING ON: A) PACKS B) CAR'I`ONS C) ADVERTISING SPECIFIC T&N NtMERS ON: A) PACKS B) CARTONS C) ADVERTISING TAR BAND PRINTED ON: OtzsgOOOSz A) PACKS B) CARTONS C) ADVERTISING 1978 1979 1980 1981 1982 0.9 0.7 0.6 0.7 0.6 99.1 99.3 99.4 99.3 99.4 91.9 92.3 92.3 92.2 93.3 6.7 6.6 6.7 6.7 5.7 1.2 0.9 0.8 0.8 0.7 0.2 0.2 0.2 0.3 0.3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 NO CIGARETI'E ADVERTISING BE'IWk,'EN 4:30 PM - 6:30 PM NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO YES

(HONG KONG) 1978 1979 1980 1981 1982 CONSUMP'PION OF OTfER TOBACCO PRODUCTS CIGARS (THOUSAND KILOS) 41.1 55.6 35.9 37.1 32.0 PIPE TOBACCO (THOUSAND KIIAS) 9.4 43.5 42.5 37.3 55.8 ROLL YOUR OWN (THOUSAND KILOS) 67.2 40.5 9.0 229.1 101.3 xvZs9ooasz

PHILIP MORRIS INTERNATIONAL FACT BOOK NAME OF MARKET: INDIA ZOTAL CIOAFtFTTE CONSUWyI'ION ( LOCAL MANUFACTURE: IMPORTED: POPULATION TOTAL (MILLIONS) PER CAPITA CONSUMPTION POPULATION OVER 15 YR OF AGE PER CAPITA OVER 15 YF2S SMOKER INCIDETTC.E MILLIONS) MILLIONS) 1978 73,600 73,600 NIL 634 116 383 192 1979 77,100 77,100 NIL 647 119 391 197 1980 78,800 78,800 NIL 659 120 398 198 1981 88,400 88,400 NIL 684 129 413 214 1982 98,000 98,000 NIL 698 140 422 232 % OF TOTAL POPULATION N.A. N.A. N.A. N.A. 20.5 % OF FIIMFiLE POPULATION NIL NIL NIL NIL NIL % OF MALE POPULATION N.A. N.A. N.A. N.A. 40.0 COMPANY SHARFS 1) INDIA TOBACCO CO. ~~ 46.1 47.5 42.1 45.7 44.9 2) VAZIR SULTAN TOBACCO CO. 20.6 19.3 17.4 17.5 15.8 3) GOLDEN TOBACCO CO. 16.3 15.8 19.1 18.3 20.3 4) NATIONAL TOBACCO 5.8 6.8 12.4 9.0 9.4 5) GODFREY PHILLIPS 9.7 9.3 8.3 8.9 9.0 6) OTHERS 1.5 1.3 0.7 0.6 0.6 ZVZSqoOt7SZ

( IrIDIA) BRAND SHARES % TRADEMARK BRAND NAME OWNERSHIP 1) PANAMA VIRG. PL GTC 2) CHP,RMINAR PL. VST 3)SCISSORS PL. ITC 4)CAPSTAN PL. ITC 5)WILIS FILTER ITC 6)N0. 10 FILTER NTC 7) BRISTOL FILTER ITC 8)WILLS GOLD FLAKE ITC 9)WIIIS FLAKE FT ITC 10)CAPSTAN FT KINGS ITC 11)RED & WHITE PL. GPI 12)CHARNIINAR FILTER VST 13) CP,VANDERS MAGNOM, GPI 14)RED & WHITE FT. GPI 15) GOLDEN GOLD FLAKE GTC 16) OTHERS MARKET SEGMEN'I'ATION % FILTER (NON-NE=OL) FILTER MENTHOL NON-FILTER PAPPY ROSSI MANUFACTURER GPC VST ITC ITC ITC NTC ITC ITC ITC ITO GPI VST GPI GPI GItiC PRICE SEQMEN.PATION PREMItAM(Above Rs. 3 for 10' s) HIGH (Rs.2 - 3.00) MEDIUM (Rs.1.51 - 2.00) LOW (Rs.1.01 - 1.50) ECONOMY (Up to Rs 1.00) TAR & NICOTINE SEGMENTATION % ULTRA LOW LOW MEDIUM HIGH/FULL FLAVOR 1978 1979 1980 1981 1982 9.2 9.3 12.1 11.9 13.8 18.1 17.1 14.3 13.3 12.6 11.6 15.7 14.0 14.8 12.0 5.8 7.1 8.4 7.9 7.8 3.6 4.0 2.8 3.2 3.3 0.5 1.4 2.6 2.1 2.7 3.5 4.4 3.1 2.8 2.7 0.8 0.7 0.7 1.9 2.7 1.4 1.6 2.1 2.9 2.4 --- 0.2 0.8 2.2 2.4 1.0 1.3 1.3 2.3 2.4 --- --- 1.7 1.5 2.1 3.6 3.2 2.4 1.9 2.0 2.4 2.2 1.9 1.8 1.8 2.7 2.2 2.1 2.2 1.7 35.8 29.6 29.7 27.3 27.6 23.8 24.3 24.5 27.1 31.3 0.2 0.3 0.4 0.2 0.2 76.0 75.4 74.1 72.7 68.5 0.2 0.2 0.1 0.3 0.3 0.2 6.1 5.0 5.3 6.1 6.5 1.6 7.6 9.1 10.1 18.7 17.8 27.5 28.7 26.4 74.4 74.3 59.8 56.6 57.1 00 ....... NEGLIGIBLE...... ....... NEGLIGIBLE...... ....... NEGLIGIBLE...... 100 00 00 00 6vzSe000sz

(INDIA) 1978 1979 1980 1981 1982 TOBACCO TYPE SEGMENTATION % BLOND: AMERICAN VIRGINIA 0.2 0.2 0.2 0.3 0.3 BROWN/NIIXED 99.8 99.8 99.8 99.7 99.7 LENGTH SEGMENTATION % 70 MM AND SHORTER 76.0 75.4 74.1 72.7 68.5 71MMT079Nd+7 19.8 20.7 21.2 21.1 23.8 80 MM to85MNI 4.2 3.9 4.7 6.2 7.7 86 MM TO 94 N1M ---- ---- ---- ---_ * 95MNlT099MM 100PMr! * * OVER 100 NEM (*LESS THAN 0.1%) PACK COUNT SEGMENTATION % UP TO 10 CIGTS/PACK .A. .A. .A. 3.5 3.4 20 CIGTS/PACK N.A. N.A. N.A. 16.5 16.6 PACK TYPE SEGMENTATION % SOFT PACK N.A. N.A. N.A. 15.0 15.2 FLIP TOP BOX N.A. N.A. N.A. 1.5 1.6 SHOULDER PACK N.A. N.A. N.A. ---- ---- SLIDE AND SHELL N.A. N.A. N.A. 83.5 83.2 PRINCESS PACK N.A. N.A. N.A. ---- ---- OTHER N.A. N.A. N.A. ---- ---- ti73S900©S~,

(INDIA) CIGARE2TE ADVERTISING MEDIA AVAILABILITY *NOTATIONS: 1) YES 2 ) BANIVEE'D 3) RESTRICTED A) TELEVISION 3 3 3 3 3 B) RADIO 3 3 3 3 3 C) NEWSPAPERS 1 1 1 1 1 D) MAGAZIIQFS 1 1 1 1 1 E) COUPONS . 1 1 1 1 1 F) POINT OF SALE 1 1 1 1 1 G) BILLBOARDS 1 1 1 1 1 H) CINEMA 1 1 1 1 1 I) SAMPLING 1 1 1 1 1 HEALTH WAMING & T&N LISTINGS ANSWER EITHER: YES OR NO WARNING ON: A) PACKS YES YES YES YES YES B) CARTONS YES YES YES YES YES C) ADVERTISING YES YES YES YES YES SPECIFIC T&N NUMBERS ON: A) PACKS NO NO NO NO NO B) CARTONS NO NO NO NO NO C) ADVERTISING NO NO NO NO NO TAR BAND PRINTED ON: A) PACKS NO NO NO NO NO B) CARTONS NO NO No NO NO C) ADVERTISING NO NO NO NO NO CONSUMPTION OF OTHER TOBACCO PRODUCTS CIGARS (MILLIONS) N.A. N.A. N.A. N.A. N.A. PIPE TOBACCO (THOUSAND KILOS) N.A. N.A. N.A. N.A. N.A. ROLL YOUR CJWN (THOUSAND KILOS) NIL NIL NIL NIL NIL CIiUNING TOBACCO (THOUSAND KILOS) N.A. N.A. N.A. N.A. N.A. SNUFF (THOUSAND KILOS) N.A. N.A. N.A. N.A. N.A. BIDI (MILLIONS) N.A. N.A. N.A. N.A. 800.0 (approx) KRE'.PEK (MILLIONS) NIL NIL NIL NIL NIL strzsvaoosz

0 PHILIP MORRIS INTERNATIONAL FACT BOOK NAME OF MAR=: JAPAN 1978- 1979 1980 1981 1982 TOTAL CIGAREZTE CONSUMPTION (BILLIONS) 305.4 308.6 307.2 311.4 313.8 OF WHICH LOCAL MANUFACTURE: 302.1 304.8 30 307.2 30 9. INIPOR'`ED TOTAL 3.3 3. 8 ,J 3.7 4.2 ~ ~ 4. INPORT SECMENT SHARE 1.1% 1.3% 1.5% POPULATION TOTAL (MILLIONS) 113.2 114.3 115.3 116.2 118.7 PER CAPITA CONSUMPTION 2,697 2,700 2,665 2,680 2,643 POPULATION OVER 15 YR OF AGE (MILLIONS) 86.5 87.5 88.5 89.5 90.3 PER CAPITA OVER 15 YRS 3,530 3,528 3,472 3,480 3,475 .SVlOKER INCIDENCE % OF TOTAL POPULATION 44.5 43.3 41.4 42.2 41.8 % OF FEMVZ POPULATION 16.2 15.4 14.4 15.3 15.4 % OF MAIIj POPULATION 74.7 73.1 70.2 70.8 70.1 COMPANY SHARES 1)JAPANESE TaBACCO MONOpOLY 99.0 98.7 98.7 98.6 98.4 2) PHILIP MORRIS (INCL. LIC. NiLBRO) * 0.8 1.0. 1.0 1.2 1.3 3) OTHER FOREIG.V MFGRS 0.2 0.3 0.3 0.2 0.3 4) PHILIP NORRIS IMPORTS ONLY 0.7 0.9 0.9 1.1 1.2 9vZS8OQ4Sz