Anne Landman's Collection
Five Year Plan 800000 - 840000 Book IV Smoking and Health. Part 1 of 2. Document Id 2500005953 - 2500006100.
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S M 0 K I N G& H E A L T H - F I V E Y E A R P L A N
TABLE OF CONTENTS
Introduction p.l
International Committee on Smoking Issues (ICOSI) p.3
Individual Country Analysis
Area I Area III Area V
Finland p. 7 - France p.79 Iran p.115
Sweden p.17 - Italy p.85 Kuwait p.117
Denmark p.25 - Belgium p.93 Saudia Arabia p.119
Norway p.33 - Holland p.101 Bahrain p.121
United Kingdom p.41 Lebanon p.123
Ireland p.51 Turkey p.125
Germany p.55 Egypt p.127
Austria p.65 Africa p.129
(Excluding Nigeria, Egypt, South Africa)
Area II Area IV
- Switzerland p.71 - Eastern Europe p.109
- Yugoslavia p.111
9S6S0000Sc
Nigeria' p.131
South Africa p.133
Israel p.135
Middle East/Africa - Action Plan p.137
Greece p.141
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INTRODUCTION
Smoking and Health is one of the most vitally important issues facing Philip Morris and the entire
tobacco industry
today. And it will continue to be so throughout the Plan period. The activities and influence of the
anti-smoking
forces continue to grow with ever increasing momentum. As was evident at the 4th World Conference on
Smoking and
Health in Stockholm, June 18-21., 1979, they are better organised and coordinated on an
international basis than ever
before and have succeeded in transforming their movement from one consisting of a variety of
voluntary groups to one
supported by international organisations - conspicuously led by the World Health Organisation - by
Departments of
Governments and their bureacracies. Although the health issue remains of central importance, the
main thru,-t of the
attacks against the Industry has shifted to the social acceptability of smoking andits three main
components :
"passive" smoking, social costs and courtesy/annoyance.
In the developed countries, the Industry and its consumers are being subjected to increasing
restrictions in the
marketing and usage of cigarettes. Led by the Nordic countries, advertising and promotion.is now
banned ou tright in
a number of markets, and smoking is being increasingly regulated in public places. Health Education
Authorities are
running programs in schools and colleges with the message not that smoking is an adult custom about
which a decision
should be made later on, but that it is dangerous to start at all. Research has shown that more
people are quitting
smoking than are starting, and that a majority of smokers would like to give up if they could.
Cigarette consumption in the developing countries is now no longer immune to these effects. A new,
large-scale attack
on these markets is being launched by the anti-smoking forces. The thrust of their offensive will be
the health issue,
social acceptability, marketing restictions and the alleged activities of the international tobacco
companies as
multinational corporations. They are also seeking to discourage even the growing of tobacco despite
its clear economic
importance to many developing countries.
Therefore, there is little doubt that the smoking and health issue will touch on nearly every aspect
of responsible and
profitable Management of the corporation, internationally and especially within the Region, today
and in the future.

A description of the recently established International Committee on Smoking Issues (ICOSI) and its
Secretariat is
provided within this book. Directly following this, analyses of the situation in individual
countries are given.
In order to incorporate the various interrelated aspects of the smoking and Health issue and its
impact on Philip
Morris, these analyses have been structured according to the following categories:
Political Factors
Anti-Smoking Factors
Industry Factors
Ideological and Social Factors
Present Situation and Its Effects on Philip Morris' Activities
Future Developments and Their Effect on Philip Morris' Activity
In addition, action plans, located directly after the respective analyses, have been developed for
those countries in
Areas I, II and III. Likewise, Area-wide action plans have also been formulated for Areas IV and V.
E.S6!,00C!0Si;

S T R I C T L Y CONFIDENTIAL
ICOSI - INTERNATIONAL COMMITTEE ON SMOKING ISSUES
History
ICOSI - the International Committee on Smoking Issues - was formed so that in face of the growing
threat to the
industry world-wide, the Companies and the National Manufacturers' Associations can unite and
respond with common
approaches.
ICOSI has developed and taken shape since June 1977 through a series of meetings attended by
representatives of
the seven founder companies :
BAT Reemtsma
Gallaher Reynolds
Imperial Rothmans
Philip Morris
ICOSI is incorporated through its Charter as a non-profit organisation and was legally established
in Geneva. The
office of the Secretariat is located in Brussels.
Role and Purpose
ICOSI aims to coordinate industry efforts to study and act upon issues of common interest to the
tobacco industry
and its publics, with particular regard to smoking as a social issue.
ICOSI serves principally as a clearinghouse of information in support of national tobacco
manufacturer's associations
and member companies so that they may be fully informed in dealing with issues related to smoking in
their own markets.
ICOSI does not deal with matters connected with the marketing of tobacco products or other issues of
a competitive or
carmercial nature.
i96S000cJS;

Organisation
The Board of Governors meets annually and decides main policy. It com prises one principal from each
of the
member companies.
The Executive Committee meets two or three times a year, and is responsible for implementing the
policies of
ICOSI. It comprises one principal from each of the member companies. It is also empowered to create
Working Parties
and Task Forces, as necessary, for the implementation of ICOSI policies and these bodies are
responsible to them.
The Secretary General, Mr. Julian Doyle, is responsible to the Chairman of the Board of Governors
but in all day to
day matters he reports directly to the Chairman of the Executive Committee. He is responsible for
ensuring that
particular decisions are implemented and for reporting progress on them. He is also responsible for
maintaining
contact with the various ICOSI Working Parties and Task Forces. Among his other principal
responsibilities are:
a) Setting up and developing the Secretariat in Brussels.
b) In consultation with.the members of the Executive Committee developing policies and initiatives
to further the
interest of ICOSI.
c) Monitoring the progress of agreed programs. which are carried out by ICOSI members through
National Manufacturers
Associations.
d) Providing satisfactory means of communication between ICOSI and its member organisations,
National Manufacturers
Associations and, when required, between ICOSI and such outside bodies as WHO,,UICC, the EEC
Commission etc.
e) Ensuring that statements and publications issued by, or on behalf of, ICOSI are cleared from both
the legal and
scientific standpoints and accurately reflect the position of the members.
<96SnOnO;;

Working Parties and Task Forces
The Executive Committee has set up a number of Working Parties and Task Forces to deal with specific
tasks in specific
areas. Members are drawn from the companies and, in certain circumstances, f rom the National
Manufacturers Associations.
Each group works under an appointed Chairman and reports on their work are made to the Executive
Committee.
At present time the Working parties include:
SAWP (Social Acceptability Working Party)
Chairman: Mr. D. Durden, R.J. Reynolds - to be succeeded by Ms. M.W. Covington, Philip Morris
Countermeasures Development Sub-Committee
Chairman: Mr. R. M~. Corner, Philip Morris
STAG (Scientific and Technical Advisory Group)
Chairman: Dr. H.R. Bentley, Imperial
EAC (Effects of Advertising on Cigarette Consumption)
Chairman: Mr. J.M. Hartogh, Philip Morris
The Task Forces consist of the following:
Product Liability (EEC) Task Force
Chairman: Mr. N.R. Douglas, Imperial
EEC Consumerism Task Force
Chairm an: Mr. D. Von Specht, BAT
4th World Conference Task Force
Chairman: Mr. J.M. Hartogh, Philip Morris
696soaQCS7

ICOSI's Relationship with National Manufacturers' Association
ICOSI's role is, primarily to help and support individual National Associations, where they exist,
with information,
position papers, advance warning of events, lessons learnt from other countries, etc.
Implementation of the broad policies or use of the position papers, studies or data supplied by
ICOSI will be the
responsibility of the National Manufacturers' Associations or the Companies in each country. They
will have to judge
the local situation and decide when and how to use the materials that ICOSI has provided.
These materials often come from the Associations and individual companies, as well as from the ICOSI
Working Parties
and Task orces. The importance here is that the flow of information is and must be in both
directions.
ICOSI does not intend to adopt a public or spokesman role. This is seen to be the job of the
Associations or the
Companies.
-b46S00005~.
