Anne Landman's Collection
STRICLY CONFIDENTIAL - To ALL No. 1s OF ASSOCIATED COMPANIES SMOKING AND HEALTH
Fields
- Quotes
The association of smokin with various diseases continued to be a major threat to the tobacco industry. It would be unrealistic to expect a sudden scientific breakthrough in the foreseeable fugure and our policy is based on this assumption. Therefore, tobacco companies must consider how best they can continue to live with the problem and what steps they can take to ameliorate it.
The companies in the B.A.T. group most affected at the present time are those in the U.S.A., Canada, German and Australia.
- Company
- British American Tobacco
- Author
- ADM
- Recipient
- "All No. 1s of Associated Companies"
- Region
- United Kingdom
Document Images
SMOKING AND }[£ALTH
302058848
BATCo document for Province of British Columbia 19 April 1999
BATCO
00122785
Objectives
302058849
BATCo document for Province of British Columbia 19 April 1999
BATCO
00122786
302058850
BATCo document for Province of British Columbia 19 April 1999
BATCO
00122787
In those counbvies whor'e the i,~-]~:t~'.¥ i7 carry[n,~,
out or ~ponso~in~ he~]t,n resenr~n~ it :d~,,,~Id keep
the medical a~horitien full~ infoPmed ~d welco~e
theil' eollaborntion ~d views. It shol~id also m~e
~lown to them bhe c~ent of ~h~ rese~ch e@fort in
othe9 countric~. In countries where the local industry
has spo~soPed iio such reso~ch.~o dale. it ~,,!~
~dc thu ~[nis~r~ o~' Health or appz@pria~e medic.l
authorities, with i~ormation about indust~ research
in o~he~ co~t~'ies, in giving ~X info~ation about
rese~ch it is importer to place ~he e~hasis on
since the latter often temples u~avourably with
advertisin~ or promotional e~e.diture.
B.A.T. is opposed in principle, to the imposition of
~ dvertising restraints or restriction~ on advertising: coupon
Restrict~o-.~ trading, or oLhez' t~es of promotion, as these are
accepted co~ercial practices in a free ente~'ise
system. B.A.T. considers that s~ng is ~ adult
choice ~d does not direct its advertisi~ at the
yo~g. ~ere is little or no evidence that
advertisi~ increases to~ censu~tion. ~ere, hewers,
Gover~t ~ists on some res~ctions, the questlon
~ises as to ~ether it is better for the industry
for ~his to be effected though ~lunt~ ~2eem~
or by legislation. Vol~t~y ~estrictio~ present
~he_- i~st~ in. ~ more • favourab!c~ lig~t th~ the
- ~position of leg~ controls .Or p~o~biti~. - In ~ozt
. cases volunt~'y ~reement would Seem to be p~eferable,
but there ~e some ~guments fav~ le~slstion.
c~nt~e pree~ts s.ta~. 9~. ~ro~ci.al
30205885i
BATCo document for Province of British Columbia 19 April 1999
BATCO
00122788
BATCo document for Province of British Columbia 19 April 1999
BATCO
00122789
