Abstract
This 1997 Philip Morris (PM) Corporate Affairs Plan discusses PM's activities in Asia. Page 5 (Bates No. 2074188965) lists PM's "Regional Opponent Groups," which include health groups in Malaysia, Taipei, Thailand, India and Hong Kong. Included on the list are the World Health Organization and Rural Doctors in Thailand.
The document laments a low smoking incidence in Hong Kong and looming further restrictions:
"...And in Hong Kong, where the smoking incidence is 17 percent (among the lowest in the world), the FDA's assertions and PM USA's proposals to address youth smoking are now cited as a basis for further restrictions [on tobacco]..."
The document also describes the real reasons PM sponsors the arts in Asia: to gain access to senior government officials (from Page 19, Bates No. 2074188979):
"The Philip Morris Group of Companies ASEAN Art Awards--an art competition involving sevel ASEAN markets that provides Corporate Affairs and management with direct access to senior government officials in each country and [has] given us strong relationships at the ASEAN Secretariat..."
The document shows that secondhand smoke issues were a priority in Asia, and that PM strove to hide its authorship of materials regarding secondhand smoke so as to get a better reception:
[From Page 38, Bates No. 2074188998]:
"The ETS book, although written and worked on entirely by Philip Morris, was issued in the name of the Asia Tobacco Council. As a result, it has been used extensively by the industry in many countries--which certainly would not have been the case had it gone out only under the Philip Morris byline."
It also shows PM's boasting of control over the media [also from Page 38],
"Earlier in the year, when the Asia Pacific Association for the Control of Tobacco held its annual meeting in Bangkok, we monitored the event... We were also able, discreetly, to manage much of the media reporting of the Conference."
Fields
- Notes
Thanks to Steven Hamann for bringing this document to Doc-Alert's attention and pointing out its importance.
- Company
- Philip Morris
- Author
- Goddard, Colin L. (PM Asia Regional Manager)
1996
- Region
- Asia
- Korea
- Philippines
- Named Organization
- 4 Pilot Hotel Group
- 6 Pilot Hotels
- Action to Combat Tobacco Indian Org
- Apact
- Asean
- Asia Pacific Assn for the Control of Tobacco
- Asia Tobacco Council
- Burson Marsteller (Tobacco industry PR firm)
Tobacco Industry public relations firm.
- Cash
- Consultancy on Tobacco Control
- Corporate Affairs Team
- Cosh
- Delhi Hotels Assn
- Exco
- Expert Comm
- FDA, Food and Drug Administration
- Federation of Hong Kong Restaurant Owner
- Hong Kong Hotels Assn
- Horeca (Hotels, Restaurants and Catering/Cafes)
European acronym for an association of hotels, restaurants and cafes or caterers in the European Economic Community. Also seen spelled as "Ho.Re.Ca" or referred to as the Horecasector. Businesses or individuals pay membership dues to belong to Horeca.
- Hotel Manager of the Future Conference
- Hoteliers
- IARCResponse Centre
- IHA
- Indian Tourism Development
- International Agency for Research on Cancer ("IARC") (International Agency for Research on Cancer ("IRAC"))
International Agency for Research on Cancer ("IARC")
- Intl Org Consumers Union
- Kash
- Kraft General Foods Inc. (A unit of Philip Morris, circa 1994)
A unit of Philip Morris, circa 1994
- Kt+G
- Lahore High Court
- Miller
- Nta
- Nta Conference
- Philip Morris
- Philip Morris Group of Companies
- PMUSA, Philip Morris USA
- Response Centre
- Response Team
- Restaurant Owners Assn
- Rural Doctors
- Saic
- Smokers Rights Group
- Suchard
- Taipei Tourist Assn
- Taipei Visitors Assn
- Taiwan Visitors Assn
- Tobacco Inst of India
- Tobacco Inst of Republic of China
- Tourist Bureau
- Tungs Foundation
- Who 1997 Conference
- World Health Organization (Concerned with global public health)
International organization concered with public health worldwide
- Named Person
- Changquing, Sun (PM Beijing Public Affairs Manager c. 1997)
A former journalist and one of the few public affairs professionals in China. Helped PM extend contacts with journalists and government officials in Beijing.
- Chen, David (PM Manager, Corporate Affairs, Taiwan)
1996; This is a different person from David T. Chan, Duty-Free Asia, Hong Kong, Macau and Micronesia VP for PM.
- Chun, Thomas K. (PM Corporate Affairs Director, Seoul, Korea)
1996
- Clinton, William Jefferson "Bill" (U.S. President (1993-2001))
Called for Dept. of Justice action against the tobacco industry.
- Daroza, Q.
- Fung, Jenny ( Manager Corporate Affairs, PM Asia 1994)
PM Asia 1994
- Goddard, Colin L. (PM Asia Regional Manager)
1996
- Law-Smith, Kevin (Researcher)
1996
- Ng, R.
- Pak, I.S. (Manager, PM, Seoul, Korea)
- Rekart, Patrick (Regional Manager, PM Kuala Lumpur)
Patrick Rekart was a Philip Morris employee in Asia. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
- Walk, R.
- Windholz, Eric (Asian Regional Legal Counsel)
- Wongsarot, Richard (Issues Manager, PM Asia, c. 1996)
1996
- Xxdon
- Type
- SPCH, SPEECH, PRESENTATION
- CHAR, CHART, GRAPH, TABLE, MAPS
- ORCH, ORGANIZATIONAL CHART
- REPT, REPORT, OTHER
- Litigation
- Feda/Produced
- Subject
- secondhand smoke
- Corporate philanthropy (Company giving behavior)
The giving of money to causes by a company, usually in a manner that makes the company appear altruistic to the public. Corporate philanthropy is usually done to achieve public relations or political gains.
- Corporate strategy
- corporate structure
- public policy
- public relations
- advertising
Document Images
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CORPORATE AFFAIRS 1997 OB
i.._GIONAi.. $../F'POE T GROUPS
WHO Manila, New Delhi
APACT Taipei
COSH - Hong Kong Consultancy on Tobacco Control - HK
CASH - PRC Rural Doctors -- Thailand
KASH - Korea Int'l Org. Consumers' Union - Malaysia
Tung's Foundation - Taiwan Action to Combat Tobacco Indian
Organizing Network - India
596884P10Z
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CORPORATE AFFAIRS
1997 OB
L'30! lo. Pti,A I ATE t \ Fi AIR9.mi S1.w/ CCESSES
Hong Kong -- defeated ad ban (twice)
Taiwan -- delayed ad ban
Focus on accommodation
Maintaining / seeking specific tax
-- Philippines
-- Korea
-- Indonesia
Regional Leadership in Corporate Affairs
99saswLOz
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CORPORATE AFFAIRS
[ \ 1...Y i,.0 HLLaw ENGES
~ ia.acik of consistent, on-going alliances with other tobacco
companies
~ "Third Wave" cases / Clinton/FDA: erosion of credibility;
influence on policies and actions
Must Resist Business/Commercial Isolation
1997 OB
L96886bLOZ
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By HmqpunBabir Chua said this after at- sales of cigarettes.
tending the swearingin ce Chua s4id 'the cigarette
Taiping, Wed: The. Health reruotiy for oPfice Industries here and in the
Ministry will look Into the of the Mala ' ~ung ~t7 very powerful and
possibility of declaring ni- Assoc ' ~gHfs
can lo y influential peo
cotine an addictive druqg con~ated US ple t rotect their self-in-
Minlster Datuk Chua ldent`Bi11 Clinton's te~d
Jui Meng said: "We have to ovc to declare nicotine as+" He said the laws on
1Qok into our laws and reg-' an addictive drug to cu~y amoking have to be tight
ulations and see'if ino the rising nutnber of,ate~n-' ened if we are to stop the
needs to be done. age smokers: a'"` smoking epidemic among
"We hang people r If posal he~ youths. "My ministry ia
possessing certain''drug w, it will allow the discussing with . other
but for nicotine"*hich ls A9- Food and Drug Adntin- agencies and NGOs'to ex-
an addictive:,drug we do isirationtoclamp.down on tend -.the non-smoking
not have such laws."- advertising and restrict zones." he said.
896896VLOZ

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CORPORATE AFFAIRS
KEY CHAL..L1FINIGES
Lack of consistent, on-going alliances with other tobacco
companies
~ "Third Wave" cases IClintonlFDA: erosion of credibility;
influence on po(icies and actions
a An inability to leverage our corporate strength
1997 OB
696896tiL0Z
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M.. .. .. Mr .. r M.. .. M.. M MW .. .. .. r .o
CORPORATE AFFAIRS 1997 OB
! 1EY CHALLENGES
~ Lack of con
companies
i
alliances with other tobacco
~ "Third Wave" cases / ClintonlFDA: erosion of credibility;
influence on policies and actions
a An inability to leverage our corporate strength
° Operating in an environment of instant, borderless information/
communications
Exerting Leadership: Time Consuming, Labor Intensive
OL6886tiLOZ