Anne Landman's Collection
Same Great Taste Fresh New Look Rite Aid Quality Seal Cigarettes
Abstract
Rite Aid is a national pharmacy chain in the United States that claims publicly to be a health care company while also selling cigarettes. Rite Aid is currently engaging in a promotion with the American Heart Association claiming it is "taking a stand against heart disease in women." Large red posters touting Rite Aid's "healthy heart" campaign are located in Rite Aid stores, often near their cigarette displays, allowing Rite Aid to promote both cigarettes and health simultaneously. (See photos at http://www.rawbw.com/~jpk/stand/Pictures.html. Links to documents indicating Rite Aid's plans to make money selling cigarettes are also available at that site.)
Rite Aid not only knows that cigarettes cause heart disease, they have been protected from claims arising from that fact. Brown & Williamson signed a contract holding Rite Aid harmless against legal action taken for damages, illness, or personal injury arising from selling cigarettes, and promising to pay for Rite Aid's defense in court: http://legacy.library.ucsf.edu/tid/fzg21c00
Today's document is a 1988 advertisement for Rite Aid brand generic cigarettes, which Rite Aid apparently sold around 1985-1988. In addition to carrying the Rite Aid logo, the ad carries the U.S. Surgeon General's warning stating Rite Aid brand cigarettes cause heart disease.
Fields
- Quotes
Same great taste, fresh new look. Rite Aid Quality Seal Cigarettes. Look for the [Quality Blend Trademark] and be sure!
SURGEON GENERAL's WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.
- Company
- Philip Morris
- Region
- United States
- Named Person
- Surgeon General
- Named Organization
- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
- Litigation
- Feda/Produced
- Type
- ADVE, ADVERTISEMENT
- Subject
- promotional campaign
- advertising activity
- advertising campaign
- advertising activity
Document Images
