Anne Landman's Collection
A Sensible Solution to the Issue of Tobacco Advertising.
Abstract
1995 ad placed by Canadian tobacco manufactuers announcing the implementation of a voluntary advertising code. Lists virtually all provisions on advertising enacted in the MSA in the U.S. 3 years later. In a (separate) letter to the Canadian Minister of Health about the code, the industry stated, "We are convinced that any greater restriction would be superfluous, unlikely in any common sense or logic to achieve any social good." The industry also stated it was willing to accept comments and suggestions from the government about the code. Thus the industry put itself in charge of tobacco control restrictions. http://legacy.library.ucsf.edu/tid/uhg33a00
Fields
- Quotes
This message is from Canada's major tobacco manufacturers...For the last seven years, tobacco product advertising has been prohibited in Canada. In September, the Supreme Court ruled that a total ban was unconstitutional and struck down a nmber of sections of the federal government's Tobacco Products Control Act.
Last week, the Minister of Health released a new discussion paper outlining legislative directions even broader than those the Supreme Court has just struck down. For the time being no regulations govern tobacco advertising in Canada. Some rules are required. We have developed what we believe is a sensible solution.
The sensible solution: a voluntary code.
We are announcing the introduction of our Tobacco Industry Voluntary Packaging and Advertising Code. The code is consistent with the Supreme Court's decision to allow manufacturers to communicate with their adult customers. Industry advertising will not be directed to those not of legal age to buy tobacco products. In a mature competitive market, the purpose of tobacco advertising is to increase or maintain brand share.
...Highlights of the code
Pre-Clearance --All advertising to be pre-cleared by an independent authority.
Product Advertising
--Product advertising will not show people. --Product advertising will not appear on radio or television. --Print advertising will not show people. --Product advertising will not appear in newspapers or magazines aimed primarily at a non-adult audience. --Outdoor advertising will be prohibited within a designated distance of primary and secondary schools.
- Company
- Philip Morris
- Author
- Canadian Tobacco Manufacturer's Council
- Recipient
- Financial Post
- Globe Mail
- Toronto Star
- Toronto Sun
- Region
- Canada
- Named Organization
- Canadian Tobacco Mfg Council
- Health Canada
- Imperial Tobacco
- RJR Macdonald
- Rothmans Benson
- Supreme Court
- Financial Post
- Globe + Mail
- Toronto Star
- Toronto Sun
- Type
- NEWS, NEWS ARTICLE
- Litigation
- Feda/Produced
Document Images
