Anne Landman's Collection
A FACT. SCIENCE ADVANCES NEW DATA THAT MAY COMPLETELY CHANGE YOUR IDEAS OF CIGARETTE. CAMEL'S COSTLIER TOBACCOS NEVER GET ON YOUR NERVES 'GET A LIFT WITH A CAMEL.
Abstract
To put the tobacco industry's behavior into historical perspective, it is helpful to examine older cigarette advertisements that routinely ran nationwide. Most of our parents, aunts and uncles grew up seeing cigarette ads that aimed to convince people that cigarettes had significant health and social benefits. Today's document is one such old advertisement. It was a 1934 ad for R.J. Reynolds cigarette brand CAMEL, and was found in a file at the Philip Morris Tobacco Company called, "HISTORICAL CIGARETTE ADVERTISING NICOTINE - ADDICTION CLAIMS."
Many of the industry's older cigarette ads offered readers pseudo-scientific sounding "information" that touted the supposed "benefits" of smoking cigarettes. Such ads claimed that smoking was good for digestion, calmed the nerves and was a convenient stimulant that could be administered over and over without concern for side effects. Such ads that touted cigarettes' stimulant properties spoke directly of the drug effects of nicotine.
Today's document is an ad that lured people to smoke byportraying Camel cigarettes as a stimulant that could self-administered repeatedly without concern for any health effects. It says that when you are tired,
"That's one of the many times to light a Camel and enjoy its rich flavor while your flow of healthful energy is restored...You can smoke just as many of these delightful Camels as you want. You can increase your flow of energy over and over again. And you need never worry about your nerves..."
Such ads doubtless led many people into a lifetime of nicotine addiction, and contributed to today's popular attitudes that minimize the health dangers of cigarettes and preserve the idea that they are a harmless solution to problems of stress and "nerves."
Fields
- Notes
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- Quotes
A Fact!
Science advances new data that may completely change your ideas of cigarettes!
Experienced of Camel Smokers Confirmed
Here's a basic discovery that throws new light on our past knowledge about cigarettes. It embodies an "energizing effect," a quick restoration of the flow of natural body energy, a delightful relief from fatigue and irritability. You do "get a lift with a Camel," as it is a pleasure that you can repeat as often as you like.
[On the left is a photo of a frowning woman, with a man looking over her shoulder, on the right is a photo of the same woman, smiling, with the man now looking on attentively]. Caption: "Too tired for fun...and then she smoked a Camel!"
(Below photos:) KNOW THIS FEELING? The feeling of being too "all in" to respond to the gaiety of the crowd? The's one of the many times to light a CAMEL and enjoy its rich flavor while your flow of healthful energy is restored. You will like Camels--a matchless blend of costlier tobaccos!
CAMELS can literally relieve fatigue and irritability.
Are you irritable...cross and fussy when tired? Then light a Camel. As you enjoy its cool, rich flavor, you will quickly feel your flow of natural energy being restored. That "done in" feeling drops away. Your pep and cheerfulnes come flooding back.
EFFECT IS NATURAL
The effect is produced by Camels in a wholly natural and utterly delightful way. So, whenever you feel run-down, tired and irritable, just light a Camel.
You can smoke just as many of these delightful Camels as you want. You can increase your flow of energy over and over again. And you need never worry about your nerves. For remember: Camel's costlier tobaccos never get on your nerves.
"GET A LIFT with a CAMEL"
- Company
- Philip Morris (site where document was found)
- R.J. Reynolds (original author of document)
- Author
- N/A (R.J. Reynolds Tobacco Company)
- Recipient
- N/A (Advertisement)
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