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Anne Landman's Collection

PM Usa Corporate Affairs Presentation 931216

Date: 16 Dec 1993
Length: 119 pages
2044336000-2044336118
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Abstract

This 119-page Philip Morris document is a gold mine of internal information about the company's strategies to defeat smoking bans and excise taxes. Strategies inlcude encouraging tighter restrictions on the operation of nonprofit (health) organizations (for example, restricting how much of these groups' income could go to administrative and lobbying costs and creating minimum percentages of funding that they would have to put towards research), to use of PM's "Accommodation Program" as a "tactical weapon" to support preemptive state legislation.

In the document, PM laments that "Recent Polling Says Californians Want Smoking Restrictions," and that the "Industry's Economic Impact Arguments Losing Credibility as Glanz Studies Have More Credibility with Media."

On page 80, PM recounts the company's reasons for opposing bans:

"If smokers can't smoke on the way to work, at work, in stores, banks, restaurants, malls and other public places, they are going to smoke less. A large percentage of them are going to quit. In short, cigarette purchases will be drastically reduced and volume declines will accelerate."

Other parts of the document outline exactly how PM works with R.J. Reynolds to interfere in efforts to enact smoking bans: organizing smokers in its database to call city council members and testify at public hearing, convincing restaurant associations to oppose bans, setting up phone banks to assist people in making calls to oppose bans, pressing employees of PM subsidiaries into helping oppose smoking ordinances (Miller, Kraft, etc.)

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[From Page 29, Bates No. 2044336028]:

1994 California Plan

Strategy

Regulate Charitable Organizations

-Reporting Requirements for Percent of Funds Used for Research vs. Salaries

• Cap Administrative Costs, Salaries, Lobbying Expenditures

• Establish Minimum Percent of Funds for Research

-Pass Joint Resolution Urging US-OSHA to Develop IAQ Standards

Seek Local Level Accommodation Laws in a Limited Number of Localities to Refocus Antis and Show Accommodation is Acceptable

- Anaheim - Rancho Mirage - Bell Gardens - El Cajon - Coronado - Stockton

[From Page 31 (Bates No. 2044336030)]:

1994 CALIFORNIA PLAN

Situation

FIVE MAJOR CITIES HAVE BANNED SMOKING

San Francisco Bans Smoking in all Workplaces Including Offices, Restaurants, etc.

Los Angeles Bans Smoking in Restaurants (referendum pending)

San Jose Bans Smoking in all Public Places Including Restaurants

-- San Diego Bans Smoking in the Workplace and Restricts Smoking to 30% of Seating Capacity in Restaurants

-- Sacramento Bans Smoking in Offices and Restaurants

Antis Continue to Seek Smoking Bans on the Local Level

Legislative Leadership will Negotiate Deal between Industry and Antis but Only if We Put Antis on Defensive Outside of Legislature

Recent Polling Says Californians Want Smoking Restrictions

Industry's Economic Impact Arguments Losing Credibility as Glanz Studies Have More Credibility with Media

[From Page 33, Bates No. 2044336032]:

SMOKING BAN ORDINANCE

AUSTIN, TEXAS

Resources Activated

• PM and RJR Smokers Call City Council Members Prior to the Hearing and Testify at the Hearing

• PM Hires Consultant to Organize Hospitality Industry

• PM's Consultant Convinces Austin Restaurant Association to Oppose the Ordinance and Join the Texas Restaurant Association's Activities

• TX Restaurant Association Phone Banks Restaurateurs and Hires Local Consults to Lobby Individual City Council Members

° PM and RJR Salesforces Circulate Flyers to Retailers, Restaurateurs, Entertainment Contacts and Consumers

° Miller Distributor Alerted and Has Agreed to Assist

[From Page 34, Bates No. 2044336033]:

SMOKING BAN ORDINANCE

AUSTIN, TEXAS

Strategy: --Create Coalition to Kill Ordinance in One Week. --Urge Coalition to seek Less Onerous Ordinance.

[From Page 37, Bates No. 2044336036]:

LEGISLATIVE ACCOMPLISHMENTS - Examples

Recently ulitized The Accommodation Program to effectively advance Government Affairs' legislative agenda in a number of states.

In response to proposed statewide smoking ban in Pennsylvania last month:

• Identified restaurant owners to testify at hearings

• Maximized use of exhibit booth at PA Restaurant Association Trade Show to mobilize business owners to sign a petition, and write letters to elected officials.

• Produced timely VNR [video news release] which was widely aired across the state.

[From Page 80, Bates Page 2044336079, regardin smoking bans]:

If smokers can't smoke on the way to work, at work, in stores, banks, restaurants, malls and other public places, they are going to smoke less.

A large percentage of them are going to quit. In short, cigarette purchases will be drastically reduced and volume declines will accelerate.

[From Page 88, Bates No. 2044336087, regarding PM's use of its "Accommodation Program"]:

Ultimately, we will use the Accommodation Program as a tactical weapon to support the preemptive state accommodation/indoor air quality legislation that I mentioned earlier.

Company
Philip Morris
Named Person
Friedman
Glantz
Tucker
Named Organization
21 Club
Adamha
Austin Restaurant Assn
Austin Tx City Council
Berkeley Ca City Council
Brc
Ca Legal Dept
Debartolo
Dnc
Epa, Environmental Protection Agency
Hhs, Dept of Health and Human Services
Infact, Infact
Israe
Kgf
Mbc
Nraef
Nsa, Natl Smokers Alliance
OSHA, Occupational Safety & Health Administration
Pa Restaurant Assn Trade Show
Palm Restaurant
Pump Room
Research + Public Policy Group
RJR, R.J.Reynolds
Ruth Chris Steakhouse
Stat
Substance Abuse + Mental Health Services
Tassc, the Advancement of Sound Science Coalition
Tavern League Wi
Tavern on the Green
TI, Tobacco Inst
Tx Restaurant Assn
Vnr
1996 Olympics
Litigation
Stmn/Produced
Type
REPT, REPORT, OTHER
CHAR, CHART, GRAPH, TABLE, MAPS
PHOT, PHOTOGRAPH

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Page 1: wzq81f00
• FuHilim-ent Conversion Drops (approx. 3/18 &, 31) Fulfillment Con~-ersion Drops (approx. 4J1-5 & 29) Foitov,!-up u-ith Key Congressional Members (by 3/31) Pub1i,c Relations Hits on the TAX PINCH (approx. 4115) Jflow,-up on "A-Team" Aeti-v-ities (4/8 ) ~ R older FETlnformation Packets (by 4/1) Follow-up on PN,1 Empioyee ActiN-ities (=~11-5)) = Indicates hq Co4~ressional committee .we,etin:gsf ac-fivity Pe nod.
Page 2: wzq81f00
• Fulfilllnent Conversion ProL rain Continuation * Cbmpleted Special Ways &Means Mobilization Mailing ~Cozrlpieted. Submission ~.~: Collection of Anti-FET Testimony Focus Group Research Results Received (I 2P24) Initiated FFF:T Database IMnrovernents ~ Fu.lfillment Conversion Drops (approx. 1/14 & 28) P.O.S. Mate ria.ls Designed & Approved (1/24) Smokers' A,dvocate Drop (first week of January ) PM USA Newsline Drop ( tnid-January) Congressional Home Visits Conclude (1/25) Richmond Suppliers Meeting (1/19 & 20) fInitiation e3f the Congressional Home Visits Program (1 L/2'7) New York S-uppliers Meeting (1/25) Public Relations Hits on the TAX PINCH (approx. 1/31) Fulfillment Con-version Drops (approx. 2/11 & 25) Help Third Parties Intensify Debate On Alternatives Activate "~t-Teatr~" (by 2/~$) * Intensify Hourly Employees Letter Writing Campaign P.O.S. Mat-Irials Production & Distribution (l f25-2f21) FolloNv-up -For Congressional Visits (by ?/2:$) Distribution of PM Employee Information Packs (2/28) 0 Srrrokers' Advocate Drop (late February)
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2044336002 Pfamote` Our Side of the Story Fa.cifitate N egatiwe Medi a Coverage Regarding Proposals Sugcy'estijig an FET Yn, crease.
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204433.6003 B r. oaden, the Base of Support and Activity E,.,~ap~~oyees i Disseminate- Axgq WswatIi on and Mo b ifize their
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204433-6004 Argumentation Deve'laprnent and Proliferatxon Alternate A,:pprokhes/Solutions Th ~~c~ k ~N ~ass,~ ~ ,ce; ~,~ncouragem,~~
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2041330005 Communications/Mobilizations Internal and extemal Enhancing Databases' (Consumers, Customers, and Otbe' ~ Actxvating:Er.ployees (PM-USA, and Other PM Operating Comp~:~~~~) Letters-to-the-Editor and OpEd Development Inai.tiatin.gMailxn.gs and Phone Calls
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2044336006 Government Affairs/Community Relations Corporate Giving Record andAf~'~liativns PM Lobbyists Network and Connections Political Contributions and Fund-raising
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Key Planning Areas ~?'. FUT~t'~?,"~~.7i~,7 Government Affairs/Ca.rn,muiiity RalFati.,ons • Internal and Extemal Corn.municat-00s; • Reseaxcbh and Public, Pol~.cy Groups • Economic Allies • Public Relations n I r cr a Tj ~ 40Q9EEfr0z
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i -Z,~oesK,~~ ~r+sT++ O„µAA IR(r mT voi c+ J `c,~~'~. ;. ~ CM.wjt (~'~I~~ ~ Target and focus on selected congressional districts and the districts of key committee members. Emphasize the economic arguments {}obs, inflation, fiscal fairness). Publicize/re-publicize research and events and promote placement of LTE's to gain media coverage. Mobilize citizens (smokers, employees, and economic af[ies). Coordinate our efforts with industry partners to coincide with the calendars of the DNC healthcare campaign, congressional hearings, White House briefings, and other key events. Help others who support an alternative plan.
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