Anne Landman's Collection
Recap of Philip Morris Makegoods 840100 - 840331
Abstract
This newspaper advertising recap from 1984 shows that cigarette ad placement in newspapers was a problematic affair. Philip Morris demanded that its cigarette ads not be placed near or adjacent to obituaries, funeral notices, unflattering smoking-related cartoons, smoking-related editorials, ads for other cigarette brands, editorials about heart disease, fire tragedies caused by smoking, or near editorials or articles that linked fires to careless smoking.
Placement of cigarette ads in publications has been a thorny issue as far back as 1935, when William Randolph Hearst wrote a letter protesting the placement of cigarette ads in the children's comic section. Hearst observed, "These cigarette ads in the comics seem to be a direct effort to teach the children to smoke cigarettes. I think somebody ought to tell the tobacco people, in the friendliest way and with honest consideration for their interests, not to try to make cigarette smokers of the children, not to try it openly and obviously, and in a way to arouse the protest of the parents." http://legacy.library.ucsf.edu/tid/glf39d00
Newspapers capitulated for their errors by re-running PM's ads a second time, or giving the company a credit.
In recent years, many newspapers have voluntarily discontinued running cigarette ads. Documents like this show that eliminating such ads also ended a host of headaches for newspapers.
Fields
- Notes
Found by searching on the criteria "obituaries"
- Quotes
NEWSPAPER DATE BRAND PROBLEM RESOLUTIONS Daily ROP York Dispatch,PA A/5/84 ML 100's Box Backed by obituaries Makegood 2/28/84 Jackson Sun,TN tiY/16/84 ML 100's Box Backed by obituaries Makegood 2/28/84 Burlington Press,VT -,I~/11/84 ML 100's Box Ran news strip at top of ad Makegood 1/13/84 Burlington Press,VT „P"16/84 ML 100's Box T &N line omitted Makegood 2/17/84 Eureka Times,CA l11/84 ML 100's Box Backed by smoking related commentary 10%credit Ardroore Ardmoreite,OK ~/11/84 ML 100's Box Backed by smoking related editorial Makegood 2/22/84 Council Bluffs Nonpareil,IA 4,/5/84 ML 100's Box Ad ran on Sunday 1/8/84 Makegood 2/21/84 Meadville Record Argus,PA )4/5/84 ML 100's Box Ran wrong ad No problem -ACB attached wrong tearsheet Elmira Star-Gazette,NY v9/1/84 ML 100's Box Backed by obituaries Letter of explanation received Roanoke Times &World-News,VA ,X/16/B4 ML 100's Box Backed by obituaries Makegood 3/12/84 (Evening edition only) Yakima Herald-Republic,WA v/1/17/84 ML 100's Box Backed by obituaries and Makegood 3/21/84 Colorado Springs Sun,CO Scottsbluff Herald,NE Passaic Herald-News,NJ Newark Star-Ledger,NJ 1 /1/84 2/1/84 1//16/84 1,17/84 ML 100's Box ML 100's Box ML 100's Box ML 100's Box funeral notices Ran tabloid ad in broadsheet section Backed by obituaries Backed by obituaries and funeral notices Backed by obituaries Letter of reprimand 50%credit ($371 .19 gr .) Makegood 4/5/84 25%credit ($3,019 .28 gr.est .) Newburgh Beacon News,NY 16/84 ML 100's Box Omitted T&N line Makegood 2/21/84 Casper Star Tribune,WY +/3/19/84 SAR Ran opposite Camel Scoreboard Makegood 3/21/84 Wall Street Journal VY/4/84 ML 100's Box Backed by smoking related editoral in Makegood Midwest Ed .1/20/84 the Midwest and the Western editions
- Company
- Philip Morris
- Author
- Corporate author, Philip Morris
- Region
- United States
- Type
- REPT, REPORT, OTHER
- CHAR, CHART, GRAPH, TABLE, MAPS
- Litigation
- Stmn/Produced
- Subject
- advertising
- advertising activity
Document Images
