Abstract
This Philip Morris (PM) document is a conglomerate of several documents. The first part is a 1989 copy of Philip Morris Magazine, which cheerfully provides recipes for spinach salad and an article about a bicycle marathon while touting "smokers rights." The rest of the document consists of memos, faxes, a quantification of all the solid waste generated by PM and the rest of the tobacco industry (and how much or little of it is recycled) and the text of a speech delivered by Ellen Merlo, Vice President of Corporate Affairs at Philip Morris, on January 25, 1994 at a vendor's conference.
In her speech, which begins on Bates Page No. 2040236560 (Page 76 of the document) Merlo describes the ASSIST program and the threat it poses to the tobacco industry, and PM's strategy to push its "Accommodation" program into the hospitality industry while simultaneously altering the legal landscape to eliminate people's rights to enact local smoking restrictions. Merlo describes Philip Morris' motivation for fighting smoking restrictions:
"If smokers can't smoke on the way to work, at work, in
stores, banks, restaurants, malls and other public places,
they are going to smoke less..."
Merlo also describes PM's intent to make Atlanta, Georgia into its "model accommodation city" in advance of the city's hosting of the Summer Olympics.
Merlo conveniently describes PM's otherwise reasonable-sounding "accommodation program" as a "tactical weapon" to be employed to support preemptive legislation that PM drafts and pushes through state legislatures:
"Ultimately, we will use the Accommodation Program as a
tactical weapon to support the preemptive state
accommodation/indoor air quality legislation that I mentioned earlier."
Later in the document, Steve Parrish of PM states that it is PM's goal to enact preemption in all 50 states.
Fields
- Quotes
[From Page 82 of the document, Page 7 of Merlo's speech, Bates No.2040236566]
"Now let's move from marketing restrictions to smoking bans.
If smokers can't smoke on the way to work, at work, in
stores, banks, restaurants, malls and other public places,
they are going to smoke less. A large percentage of them are going to quit. In short, cigarette purchases will be drastically reduced and volume declines will accelerate..."
"Ultimately, we will use the Accommodation Program as a
tactical weapon to support the preemptive state accommodation/indoor air quality legislation that I mentioned earlier.
This legislation establishes smoking areas and, because
it is preemptive, it means that those areas cannot be
eliminated by local fiat..."
"...The Atlanta case is especially inCeresting, because we
want to establish Atlanta -- with its strong tradition of
hospitality -- as a model accommodation city.
Atlanta, as host of the upcoming Summer Olympics, will
have the world spotlight turned on it. International travelers are often smokers and are equally often surprised at the lack of tolerance they find in the U.S. on the part of anti-smokers.
We are working now to extend The Accommodation Program
to every venue in Atlanta. The state restaurant associations that belong to The Accommodation Program and use its materials represent a very strong coalition. We are involved in creating others -- beginning with other hospitality industries like the hotel industry...
Ultimately, we will use the Accommodation Program as a
tactical weapon to support the preemptive state
accommodation/indoor air quality legislation that I mentioned earlier.
This legislation establishes smoking areas and, because
it is preemptive, it means that those areas cannot be
eliminated by local fiat...Last year, we began promoting the adoption of this kind of preemptive legislation in selected states, and we will continue this effort on a broader scale in 1994...As you may know, we have a network of regional government affairs directors out in the field, and one of their priorities this year is to make the case for this kind of legislation with legislative leadership in those 22 target states.
- Company
- Philip Morris
- Author
- Corporate author, Philip Morris
- Region
- United States
- Subject
- mass media
- smoking restriction
- smoking section
- industry activity
- industry front group
- industry strategy
Document Images
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u.aa, na aivcSi
ment banker
from Scarsdale,
New York, is a
Lou Gehrig type:
tall, steady, and
dignified. As a
teen-age pitcher,
he got a contract
offer from the St.
Louis Cards and
has wondered
ever since what
life would have
been like had he
not chosen mar-
riage and busi-
ness. Alternating
with me in right is
the team's swaggering cheerleader, Joe
Diamond, a New Jersey-based pub-
lisher of stock prospectuses. "Joe D.,"
as he is inevitably nicknamed, put out
more than any of us to be here. First
he lost 113 pounds. Then, to soften up
his wife, he bought her a Jaguar for
her birthday. "When you add it all
up," he says, "I figure it cost me a
year of starvation and about 44 grand
to play ball for a week." He swears it
was worth it.
But in four days, the campers, most
of whom have spent their off-hours
soaking in whirlpool tubs, have used
440 rolls of tape and four dozen Ace
bandages-more than a major league
team does in the course of two spring
training camps.
"Fantasy baseball?" an aching
Stuart Fersht of Manhattan grouses
good-naturedly from the end of the
training table. "They ought to call this
Fantasy Hospital." Heads nod all
around.
Mickey smiles. Though his fa-
mously aching knees prevent him
from doing anything more than con-
ducting a home-run hitting demon-
stration, he is the soul of the camp and
the continuing idol of even the real
Yankees. "Funny,"he says, "in some
ways I'm even more famous now than
when I was playing ball. And all be-
cause of a game."
"That's the great thing about it,"
his friend and fellow Hall of Famer
Whitey Ford comments. "Baseball is
just a game, and almost anyone can
play it."
Everything builds up to the big
game on the last day, when the 54
campers play against the real
Yankees.
The Major, who is emerging as the
George Burns of the camp, sets down
the training rules for the night before
the big game: "Anyone in bed before
3 a.m.," he deadpans, "won't be al-
lowed to play ball tomorrow."
We bow to his rules and, after
dining and discoing with a young
woman who claims to be Minnie
Mouse at the nearby Walt Disney
World, we wind up in Hank Bauer's
hotel room. A red-hot poker game is in
progress. Mickey, who is passing
around an open bottle of Dom
Perignon, is telling great, unprintable
stories of his days with Billy Martin.
By the time the evening breaks up, we
have met The Major's curfew with
room to spare.
Everyone is a little red-eyed the
next afternoon, but no less expectant.
We're playing in the big stadium with
the Omniturf and the flashing score-
board, just like the real thing. With
the exception of an unfortunate who
o tie is s oe
laces, injuries are
forgotten. It's
time to do or die.
After the World
Series-style in-
troductions, The
Major calls us to-
gether for a pep
talk. "Men," he
counsels, "if they
get too far ahead,
start a fight.
There's five times
as many of us as
there are of them.
We're bound to
win."
It would have
required a brawl to save us. By the
11th inning, when my team came up
to bat, the campers were on the short
end of a 20-to-1 score and even the
watching wives were ready to pack it
in. We lost 21 to 1.
In the locker room afterward, there
is a lot of beer drinking, address ex-
changing, and promising to see each
other at the next fantasy camp.
There are guffaws and teasing,
jokes about holding the next fantasy
camp at Lourdes. Then, reluctantly,
we begin unbuttoning the pinstripes
that have made us Yankees for a week.
Before tucking the uniform away in
his duffel bag and heading to the
showers, I see one guy kiss his.
Gradually the locker room begins
clearing out. Glen and I linger longer
than the others, looking up at our
name tags, alongside those that
identify the lockers of Mickey,
Whitey, The Major, Enos, and
Moose. "Gosh," Glen says at last,
putting into words the thought that is
on my mind, "do we really have to go
back to the real world?"
On the way over to the bus that will
take us back to the hotel and the con-
cluding awards dinner, a little boy
comes up to me with his autograph
book. "Hey, mister," he says,
"you're a Yankee, aren't you?"
"Yeah, kid," I answer, reaching for
his pen. "I suppose you could say I
was." E]
Those interested in finding out more about
The Mickey Mantle/iti'hatey Ford Fantasy
Baseball Camp should write: P. 0. Box 68,
Grayson, KY 41143-0068, or call
Wanda Greer at (606) 474-6976. In New
York, call (212) 382-1660.
12 PH1LlP NOARIS MAGAZL"!E! 1LARCH-APAIL 10

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I
_a
II1iRI1It
A firsthand account of a
harrowing visit to the
devastation in Armenia.
0 ur chartered Norwe-
gian cargo jet enters So-
viet airspace over the
Black Sea. Two hours
and 12 minutes later we
make a slippery landing in a rainy, icy
mist in Yerevan, the capital
of earthquake-ravaged Ar-
menia.
The tarmac is jammed
with planes from all over
the world, along with cargo
jets from Aeroflot, the So-
viet airline; the Soviet Air
Force; and a big U.S. Air
Force Starlifter.
We are bringing 71 tons
of food in the Philip Morris
relief shipment (General
Foods canned beef; Kraft
rice, condensed milk, and
cheese; Maxwell House
coffee; and Tang powdered
orange drink). We are also
carrying special Red Cross relief sup-
plies, including telex machines and
winter clothing and shoes for children.
As Soviet soldiers begin to unload
our plane, I walk across the tarmac in-
to the terminal. It looks like an older
building that was constructed in
the 1920s.
"Are you from America?" a girl in
her twenties asks in halting English.
"Yes," I reply.
Smiling, she says, "Thank you for
coming. We need your help!"
Officials of the Soviet Foreign Min-
istry quickly arrange for our group to
visit the devastated areas. Amid an
awesome disaster, clearly the Soviet
Union has opened itself to the world.
The Hotel Armenia is a beehive of
activity. People from around the
world have come to help. There are
Finns, Swiss, French, Britons, Ameri-
cans, and the ever-present search
dogs. You can feel the electricity of a
.4 Sovret rlrmy ~IL4SH unit at Spitak soccer freld.
common purpose, and the language
barrier doesn't matter.
We meet Nick Sol, a doctor from
Colorado Springs, and Ed Herndon, a
rancher from Stratton, Colorado, who
has had some paramedic training.
Neither of them has ever been outside
the United States before. They were
strangers until they met on the way to
Yerevan. Like many of the volun-
teers, they had made quick, impulsive
decisions to help. Nick, for example,
heard about the earthquake on his car
radio on Saturday; on Sunday he at-
tended a meeting; on Monday he was
on a plane headed for Armenia.
Early the next morning, we pile into
an old green van and start the two-
S
hour drive to Spitak, high in the
Cacausus Mountains and at the epi-
center of the earthquake. Our group
includes Phil:p Morris Magazine Chief
of International Correspondents Ber-
nard Robinson, myself, and Dimitri
Sabbagh, a London-based
video cameraman. We are
accompanied by Vladimir
Dalanian of the Armenian
Council of Ministers.
Early in the drive, things
look normal. Farther
along, we see a barn col-
lapsed in the middle of a
field.
And then, Spitak. As far
as the eye can see, there is
indescribable devastation.
It had been a busy town of
20,000, with two big facto-
ries and a soccer stadium.
Authorities say as many as
18,000 died.
The massive earthquake hit at
11:41 a.m.-the worst possible time,
with children in school, women in
their homes, workers on the job. The
poorly constructed buildings shook,
and then crumbled. "If you were in-
side, you probably did not survive,"
Vladimir says grimly.
On Spitak's steep, winding streets,
where low houses had stood close to-
gether, we see two old women sitting
outside at a sma11 fire. One of them
comes over to welcome us. We tell her
we are Americans. With great dignj
ty, she gestures an invitation to join
them. She ushers us through the still-
standing door frame of what had been
her home-although we could have easily
~
V
BY GUY L. SMITH

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Bread was all many had to eat for several days.
ED HERNOON
worked at the hospital
when I first got here.
There was a girl, about
14 years old, who had
been found trapped under a
building. Her legs were bro-
ken and she was partially
paralyzed on her right side.
She did not understand
me, of course, but she would
follow my gaze and try to re-
spond in some way. Every
time I went in there I tried to
be real upbeat, which was
hard because there were a
lot of people in that hospital
hurting. You'd try to smile.
I told her I was from Ameri-
ca and I'd visit with her and
walked around it. They offer us some
of the bread that has probably been
their only food for several days. They
tell us that their families are all gone.
We drive to the soccer field. The su-
gar factory at one end is a pile of rub-
ble. Coffins are stacked everywhere,
some filled, some yet to be filled.
At the other end, the Soviet Army
has set up a MASH unit. Incredibly, it
is reminiscent of M'A'S"H on TV-
the nurses, the doctors, the surgery,
the suffering, even the colonel. Espe-
cially striking, though-as we stand
amid the rubble, victims in tents, cof-
fins stacked everywhere, Soviet sol-
diers and tanks, a MiG jet flying low,
and a helicopter landing-is what the
veteran Soviet colonel says. Told why
we are here, he says, "Thanks to
Hear,y stones weigh down coffins on their way to burial.
hold her hand and try to be
of some comfort because I
couldn't speak her language
at all.
It came down to the last
day and I was going to leave
and I went in one last time to
see her. I told her I was go-
ing home and held her hand
a little while. When I got up
she had one lone tear in her
eye, and it just about broke
my heart. When I got to the
door I turned and looked
back at her and I waved.
And the hand that had been
paralyzed ... she moved it ..*
moved the fingers a little bit,
and waved back at me. I was
euphoric.
I'll never be the same. Ev-
ery time I sit down and play
with my kids, or get up and
go to the refrigerator, or lie
down in a nice warm bed,
I'll appreciate it like I never
did before. Just how special
life is."
America for helping."
The colonel invites me into one of
the tents. Inside it is warm. In a dark
corner, a badly injured man lies on
cot. Alongside the cot there is a little boy. His name is ~
Ashad. He is taking care of
his father. The father says
that the Soviet doctors
"were of great help to
him." He also expresses
gratitude to the United
States.
I ask about his family.
Two daughters and Ashad,
he says. One has been tak-
en to Yerevan for surgery.
About the other daughter,
he says nothing. I do not
ask about their mother.
a
Standing on the soccer
field, we notice a small yel-
low car drive up. A large
coffin is strapped to its roof.
Five men get out and walk
to the coffins. They pick up
a small one: a child's coffin.
They place it in the car's
trunk and drive off. Not
one of them has spoken a
word.
As we drive farther to
what had been a busy resi-
dential section, we see that
the rescue effort is subtly,
terribly changing. Within a
few days, the chances of
finding any more survivors
will be outweighed by the
dangers of disease from
open sewage and decaying
corpses.
We talk to Ian John-
stone, a fireman from
Lancashire County in
England. His brigade spe-
cializes in rescuing people
from collapsed buildings.
They have been here, liv-
ing in tents, for almost a week. At first
they found a few survivors; now they
are finding only bodies. He tells us
that the Armenians are religious peo-
FRIENDS IN NEED
Philip Morris was one of dozens of U.S. businesses, lar
and small, that sent donations of supplies or cash to I
menia.
Johnson & Johnson sent more than $500,000 woi
of medical supplies. The tradition of aiding are
struck by tragedy is hardly new; the company sE
help to victims of the San Francisco earthquake bc
In 1906.
The Mobil Foundation contributed to the relief orgai
zation, Americares.
Mediflex donated 5,000 sets of tubing for blood trar
fusions, and Baxter Healthcare donated 10,000 blo
collection bags.
. ruU .trs...-d na..___l e.._.__. u -----d---

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If you were inside, you probably did not suruive.
ple who set great stock in
being able to bury lost
loved ones. But soon it will
be necessary to bulldoze
and level the ruins, wheth-
er or not all the victims
have been found.
Where people had lived,
now muddy streets are
filled with milling soldiers
and refugees. The destruc-
tion is capricious, almost
taunting. At one intersec-
tion, the buildings on all
four corners are just shaky
skeletons, but the overhead
traffic signal is still work-
ing; its lights change from
red to green over the gro-
tesque landscape.
As we depart Spitak for
Leninakan, also hard hit by
the quake, I see our cam-
eraman Dimitri deep in
conversation with Vladimir.
They are both studying a
piece of paper. I ask
Vladimir what's going on.
He tells me that Dimitri has
family in Leninakan, but
NICK 301
his isn't like anything
I've seen before. It
makes M*A *S*H look
like kindergarten.
They're using disposable
supplies that they've re-
ceived from us over and over
and over again. They're us-
ing equipment I have never
seen in my career and didn't
even see when I was in
school, or when I was a kid
and went to the doctor's of-
fice. That's how old these
supplies are. Glass syringes,
with needles being reused. I
watched instruments being
sterilized in alcohol for
surgery.
It makes you think and it
makes you a little scared
about things. I don't see my
parents as often as I should.
When I go back the first
he didn't
want us to think he was unprofes-
sional by mentioning it until we
were leaving. He has asked Vladimir
Bn'tish fire ftghters sift through the rubble.
thing I'm going to do is go
see my parents and my fami-
ly. It reinforces how fragile
life is and that it's a good
thing to hug the people you
love every day, and take
care of things and enjoy
yourself, because this sort of
thing can happen anywhere.
This place is far away, but
it isn't so different. Men still
to check up on his family later. I say
that we will immediately go and find
them.
It takes a while to find the building.
AT&T donated fax machines and communications
equipment. AT&T operators were instructed to accept
collect calls from Armenia-although such calls had
never been allowed from the Soviet Union before.
The Shop Rite grocery chain donated trucks to transport
donated goods within the United States.
Lipton donated enough dried soup to feed 200,000
people.
Echo Housewares donated 5,000 can openers.
The Apparel Foundation donated more than $3 million
worth of clothing.
PepsiCo, Bankers Trust, Citicorp, and R. H. Macy &
Co. sent checks.
Chrysler set up an employee matching fund to cover
employee donations up to $150,000. It also donated
the use of a Gulfstream aircraft to fly supplies and
doctors to Armenia.
We all breathe a sigh of re-
lief when we see that it is
standing intact. Part of the
ceiling has collapsed, but
there is little serious dam-
age. It has been aban-
doned, but some people
living in a tent nearby tell
us that no one has been hurt
in it. We leave greetings and
messages from Dimitri.
The drive back to Yere-
van is long. Vladimir's wife
had packed food for every-
one. The Armenian bread
and hard-boiled eggs taste
love women. Children still
love to hug their daddies
and momrnies. There's not
that much difference.
This is a good example of
the world coming together
for a catastrophe, and that's
wonderful. Nowwe cansee that
if the politicians aren't in-
volved, the people themselves
take care of each other."
good. But our thoughts remain with
the old women in Spitak, with the col-
onel, with little Ashad, with that small
yellow car.
We arrive in Yerevan. Our air-
plane, which has come from Geneva
with the second half of our shipment,
is now ready to leave. We must imme-
diately depart.
From the air at night, with a bright
moon lighting the snowcapped moun-
tains and sending long shadows
down the dark valleys, the Armenian
landscape looks beautiful. Hard and
beautiful. We're thinking about the
hardness of the land. The brutality
of nature. And the absolutely un-
quenchable spirit of the people. The
plane is dark and quiet as we fly
away, fly home. (]
PHIL.IP `,IORRIS MAGAZINE, MARCH,IPRIL 1999 17

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Enough is...
Enough
Taxation!
A national poll finds a majority of
Americans do not support an
increase in cigarette taxes. America's smokers
already pay an extra $10 billion in cigarette
taxes to fund government programs. And
these taxes hit hardest those who can least
afford them. We must find better sources for
new revenue.
Enough
Legislation!
A majority of Americans
do not support smoking bans,
according to a national poll. With govern-
ments considering new rules and regulations
telling us what to do and when, anti-smoking
laws are wasting valuable time and money in
America's legislatures.
Enough
Control!
Even off the job, some employers
are ordering smokers not to light
up. Reasonable people agree that no one
should be able to dictate what legal activities
we can or can't do in our own homes.
Enough
Censorship!
Freedom of speech-including
the freedom to advertise-is a right
we must preserve. A ban on cigarette advertis-
ing is not supported by the majority of
Americans, according to a national poll.
Those who would ban cigarette ads to protect
us from words and pictures ignore the First
Amendment.
Enough
Harassment!
Recently, a woman who was
smoking in a smoking section of a
restaurant was assaulted. Across the country,
smokers are being subjected to physical and
verbal attacks. No civilized person approves
of such actions.
Enough
Discrimination!
Singling out one group of people
to pay more than a fair share of
taxes, firing someone who smokes at home, or
harassing someone in public is discrimination.
Americans want and deserve better.
Eno~ is en.~u,gh!
A national survey finds a majority
of American adults do not support
more restrictive or tougher
anti-smoking measures.
"~.
T H E
TQBACCO INSTITUTE
1875 I Street, N.W., Suite 800
Washington, D.C. 20006
800-424-9876
Poll data obtained by a nationwide telephone poll of 1500 adults conducted by
Hamilton, Frederick & Schneiders in December, 1988.

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NOTEBOOK
4
THE U.S. CHAMBER Of COP
f you're an average smoker, you
are paying close to $270 a year in
federal, state, and local excise
taxes. Those taxes account for
40 percent of the cost of a pack of
cigarettes; in some areas, it's
closer to 50 percent. And there
are plans afoot to raise excise taxes on
cigarettes even more.
Excise taxes are bad for American
workers and bad for American
business. The National Association of
Manufacturers unequivocally op-
poses them. So does the U.S.
Chamber of Commerce. The Cham-
ber is one of the leading voices of
American business, and we asked its
vice president and chief economist,
Dr. Richard Rahn, about the
Chamber's position.
PM: Why is the U.S. Chamber of
Commerce opposed to excise
taxes?
RAHN: The U.S. Chamber of
Commerce opposes the increase of
any tax, including the excise tax.
Tax increases tend to slow eco-
nomic growth. They take money
from the private sector, which uses
it for investment and job creation,
and transfer it to the government,
which spends it less efficiently.
Higher taxes of any kind, including
higher excise taxes, will make
America a poorer country offering less
opportunity, rather than a richer
country offering greater opportunity,
to its citizens.
PM: How do excise taxes, in par-
ticular, tend to slow economic
growth?
RAHN: If you tax a product, its price
goes up, and demand for the product
is likely to decline. Lower demand will
have a negative
effect on the in-
comes of those
people involved
in the manufac-
ture and distribu-
tion of the pro-
duct, and to a
certain extent
reduce their abiJ-
N
EXCISE EXTRA
MERCE SPEAKS OUT ON EXCISE TAXES
TAX FACTS
L ast year, cigarette taxes were increased in four states:
in Michigan by four cents, in Rhode Island by two cents,
in Iowa by eight cents, and in California by a whopping 25
cents. Cigarette tax increases have been proposed in eight
states for consideration in the 1989 legislative session:
State Proposed Increase
Arizona 10Q (to 25d)
Arkansas 10Q (to 31¢)
Missouri 6S (to 19(;)
Montana 1Q or 54^ (to 17Q or 21C)
New Jersey 1¢ or 5Q (to M or 32(;)
Oregon U or 8Q (to 30S or 35C)
Texas .52 (to 26.5d)
Wyoming 4¢ (to 12¢)
Sourcr. The Tobacco lnstitut#
ity to purchase goods and services.
In addition, any increase in a con-
sumption tax, such as the excise tax,
diminishes the real incomes of the con-
sumers who purchase that particular
product. It takes money directly out of
their pockets and channels it to the
government. There is no "free lunch"
when it comes to taxation. Any tax in-
crease takes money out of the private
economy and has a dampening effect
EVERy T(ME I NP.N
qN6 F AtXmENf
! ~5inx
0iv G!(~RET
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5W
DON'T SMp1CEA$ SOPPpl)-T
ENVUVI4 %voRTN`f"
C~6SES ?
on economic growth.
PM: During the campaign, President
Bush promised the American people
that he would not raise taxes. Can he
keep that promise?
RAHN: I think the chances are pretty
good as long as the American people
and the American business com-
munity join together to support the
president's commitment. I believe the
president understands the economics
and the politics of this issue, and re-
mains strongly committed to keeping
his promise. We all know, however,
that he faces strong pressure from the
media and from some members of
Congress to increase taxes. I believe it
would be tremendously helpful if your
readers would write to their congres-
sional representatives and ask them to
hold the line on excise taxes and
other forms of tax increases. The
president can keep his promise, if
we all pitch in and help.
PM: Are excise taxes a reliable way
of raising revenue for the gov-
ernment?
RAHM: When people estimate the
revenue that will be generated by
an excise tax, they assume that
demand for the taxed product will
remain constant. Since the tax
itself often causes demand for the
product to decline, the revenue raised
by the tax frequently falls short of the
predictions.
PM: In recent years, some legislators
have tried to take the sting out of ex-
cise taxes by "earmarking" the reven-
ue for popular programs. What are
the consequences of "earmarking?"
RAHN: The whole notion of "ear-
marking" is a misleading one. The
truth is, Congress has no effective en- ~~
forcement mech- Q
anism to ensure .-~
that earmarked ~
money gets to the ~
project for which ~
it is intended. ~
Even in the cases iki
of earmarked .p
trust funds, such "
as the highway C

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PM NOTEBOOK
trust fund, a lot of that
money gets diverted to pur-
poses other than those for
which it was raised.
Even assuming the ear-
marked money gets to the
right program, this only
frees up money from general
revenues to be spent on ad-
ditional government pro-
grams. The net effect is an
increase in the size of
government-something
the American people have
clearly shown at the polls
that they do not want.
I cannot stress strongly
enough how closely this
issue of taxation is linked to
the role government plays in
our lives. Our experience
with authoritarian regimes
throughout the world shows
us that the greatest threat to
individual liberty today is
government. If you want to
live in a country of economic
growth, individual oppor-
tunity, and liberty, you do
not want to have a big gov-
ernment with high levels of
taxation.
Dr. Rahn earned his Ph.D.
in business economics at Co-
lumbia University. He writes
frequently on tax issues and has
been a guest commentator on such
programs as the Today Show,
Good Morning America, and
the MacNeil/Lehrer News-
hour. He served as an economic
adviser to President George Bush
during the 1988 campaign.
Over 200,000 of our
readers returned the postcard
that ran in our Fall 1988 issue
indicating that they would
like to participate in pro-
grams to help stop unfair
taxation. You can too.
Anyone interested in more
information may write to:
Excise Taxes, Philip Morris
Magazine, 120 Park Ave.,
New York, NY 10017.
TEA FOR THREE
Author Tama Janowitz (right), her na#her and feftow author Phy1ra (left), and
film producer Ismail Merchant at the first of a planned series of Mterview
Evenings. Held in the ballroom of the Andy Warhol Foundation for the Visual Arts
In New York last December, the event was sponsored by PMM as pert of its
continued support for the arts aned the literary community.
THE PIPE SMOKER'S EPHEMERIS
J S Y I L E H 0 D F P
T X 0 T L S A W E Z A
0 0 K C D F W K E 0 P
F V D P F T 0 N A S M
G P K J M N I W H U X
Z V M U A T N A A C C
H P F 0 0 S W H L E 0
W F R C N S C L 0 K T
Y M I G S S L U L P X
K N I W R V B H W I H
A U C E R R P N U C H
F Z E K B L W H C M R
W M H E L J V A Z X I
T D S N H T Z I A P L
Z X A L R S 0 T R L S
G U B H K W I B 0 G I
Q M A W C R R K A V I
G Z L W D I X X R C T
0 H A S A H Q Q U U C
N X C R Q D K D V B T
L U
Q U
H L
C D
I F
S C
H U
T F
N E
Y P
E H
N T
E U
DJ
N 0
K M
0 V
N K
M I
0 M
M F
V R
A D
X 0
U A
E P
J S
P R
LO
R A
S I
D Y
T C
D U
D F
R C
L R
L 0
B M
A D
F M
K P
W D
S Y
B 0
K I
T F
A B
Y I
P R
W R
N I
M Q
K L
A R
N Y
U W
C E
R Q
E B
FIND THESE HIDDEN WORDS:
(ANSWERS IN NEXT ISSUE.)
BRIAR PIPE
CALABASH POUCH
CASTELLO RADICE
CLAY ROANOKE
CORNCOB SMOKER
COTERIE SMYRNA
DUNHILL TOBACCO
HUMIDOR TOMDUNN
MEERSCHAUM TURKISH
NICOTINE VIRGINIA
s
[Reprinted from The Pipe
Smokers Ephemeris, pub-
lished by Tom Dunn of College
Point, New York. Puzzle
created by Jack Christoffel of
Westminster, California.j

Page 20: gku23e00
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A a res-
taurant
owner, I
find the smok-
ing restrictions
implemented
last year in New
York City noth-
ing short of a
nightmare. The
city now says that
I must set aside
50 percent of the
seating area in
my restaurant as
a non-smoking
section. In my
case, as I am sure
is the case with
all restaurant
owners, the re-
strictions have
not solved any
problems. They
have created one
where there were
none before.
I have been in
business in New
York City for 28
years and have
never had a
problem with
smoking in my
restaurant. My
patrons have
always been fine
regulating them-
NOTEBOOK
PERSONAL TOUCH
r
gal
NONSMOKING SECTIONS: AN UNNECESSARY EVIL
Andrg Sottner Is the head chef and owner of Now York's Lvt6ee.
selves, and I have never re-
ceived anything but compli-
ments on my restaurant's
atmosphere. Restaurant
owners are in the business to
please our customers, and at
Lutece we take great pride
in our service.
I don't have many tables
in my restaurant, and we are
always busy. In the past we
have always been able to
seat people as soon as a table
becomes free. Now, patrons
must wait for tables to open
in the smoking or non-
smoking sections. Cus-
tomers do not like waiting
and being told where to sit.
Being in business as long
as I have, I have quite a few
regular customers. Many
now cannot sit at their
regular tables, because I
have been forced to split my
restaurant into smoking and
non-smoking sections. Fur-
thermore, Lutece attracts
many of the thousands of
foreigners who visit New
York each year. Laws that
limit smoking are uniquely
North American, and
foreign tourists do not un-
derstand our restrictions. I
now find myself trying to ex-
plain to them that they
cannot smoke in the area in
which they are sitting. It dis-
turbs me that I must run my
business this way.
There are many other
reasons why the restrictions
are just not practical. My
restaurant has four small
rooms, two of which must
now be non-smoking. Often
in parties of four there are
likely to be
smokers and
non-smokers.
Because smokers
must sit in one
area, non-
smokers in the
party are now ex-
posed to much
more smoke than
they would have
been before.
I am fortunate
that I have a large
clientele, and
there are always
people to fill my
tables. Restaura-
teurs who don't
have crowds end
up with empty
tables while cus-
tomers wait for
seating to open in
their preferred
sections. The
amount of money
lost from just one
empty table a
night over a full
year could be
devastating to
a restaurant
owner.
I am a non-
smoker and have
never smoked in
my life. For 28
years I have run my res-
taurant without a problem.
But all of that has changed
now, because the New York
City Council is telling m ~e
how to run my business.
Andri Soltner
Soltner is the owner and head
chef of Lutece in New York G'ity. ~
The New York Times has
called Lutece "a 28 year-old
legend. "It is recognized as one of
the world's fanest French restau-
rants. Lutece isfamous not only ~
for its f:nc food but for its superb
service.
~
I
