Abstract
In February 1993 Philip Morris held an "ETS World Conference" at the Macklowe Hotel in New York City. According to a pamphlet about it, the event appears to have been primarily for Philip Morris employees worldwide:
http://www.pmdocs.com/getallimg.asp'if=avpidx&DOCID=2023544793/4810
The following document is a follow-up memo about the corporate objectives and strategies for dealing with secondhand smoke issues apparently put forth at the meeting, along with assignments as to who was to handle which tasks.
Tasks listed include:
"Development of a global coalition against 'junk science' as a parallel to PM USA coalition now underway...
Shift concern over ETS to slippery slope argumentation and/or tolerance...
How to package comprehensive improvements in ventilation to forestall tobacco specific bans...
Shifting debate from ETS [environmental tobacco smoke] to IAQ [indoor air quality]...
[I]dentifying other risk parallels...cellular phones, chlorinated water; identify currently regulated carcinogens for which acceptable levels have been set...
...Shift concern over ETS in the workplace from the health issue to one of annoyance.
...Shift the concern over ETS in restaurants from bans to accommodation.
...Develop an 'ETS Task Force' with global PM representation to develop strategies to combat smoking restrictions.
People very high up in the company were involved in the conference, including Steve Parrish (VP of External Affairs and General Counsel at PM USA), Clare Purcell (Manager, Legal Issues, PM USA), Mary "Mopsy" Pottorff (Manager, PM Corporate Scientific Affairs), Matthew Winokur (Director, Corporate Affairs, PM International), and Robert Pages (Director, Science and Technology, PMUSA).
Fields
- Quotes
Development of a global coalition against "junk science" as a parallel to PM USA coalition now underway...
Coalition could be involved in European Assessment of EPA science in order to further communicate weaknesses of EPA process...
International actin kit on how to reach allies and further identification of authors for op/eds on acceptability and tolerance.
--Shift concern over ETS to slippery slope arugmentation and/or tolerance.
Benchmark consumer attitude survey question development ETS issues which can be used globally by PMI and/or for third parties...
Development of national IAQ [Indoor Air Quality] standards
--to be proactive in order to ensure standards we can live with before it becomes a problem...
How to package comprehensive improvements in ventilation to forestall tobacco specific bans and source control, shifting debate from ETS [environmental tobacco smoke] to IAQ [indoor air quality].
Further networking or presentations at scientific meetings in Europe; identifying other risk parallels (EMF's, cellular phones, chlorinated water; identify currently regulated carcinogens for which acceptable levels have been set...
Shift concnern over ETS in the workplace from the health issue to one of annoyance...
Increase membership and expansion of HORECA, IHA and US Accommodation program
Shift concern over ETS in restaurants from bans to accommodation where bans are imminent...
Develop an "ETS Task Force," withi global PM representation to develop strategies to combat smoking restrictions...
...First agenda item: to review sound bites from message development meeting, and decide on focus group testing an dfinal format sound bites will be distributed in...
IDENTIFY RESOURCES...
--Planning/coordination on global ETS strategy for PMI and maintanence of consultant relationships in order to track global organizations...
PROPOSED MEMBERS OF GLOBAL "ETS TASK FORCE" POLICY GROUP
Chair:
Matt Winokur - PMI
David Bushong - PCMS
Stig Carlson - PMCS
Phil Francis - Australia
Don Harris - Asia
Steve Parrish - PMCI
Lance Pressl - USA
Cesar Rodriguez - Latin America
- Company
- Philip Morris (now a division of Altria Group)
- Author
- Presumed corporate author, Philip Morris
- Recipient
- Presumed corporate recipient, Philip Morris
RegionGlobal
United States
Utah
Richmond (Virginia)
Europe
Gulf Council Countries (GCC)
Paris
Australia
Asia
Latin America
TypeREPT, REPORT, OTHER
OUTL, OUTLINE
LitigationSTMN/Produced
Named PersonAndrade, Anthony J. "Tony" (PM Associate General Counsel, Switzerland)Associate General Counsel for Philip Morris. Worked for Shook, Hardy and Bacon. Vice President, PM Worldwide Regulatory Affairs, 1994. Responsible for management and direction of ETS focused department. Reported to Steven Parrish, Senior VP of PM External Affairs.
Borelli, Thomas J. (PM Corporate Scientific Affairs Mgr., 1990)Manager of Corporate Scientific Affairs for Philip Morris in 1990. Also worked for PM Corporate Services in Brussels.
Bushong, David W. (PM European Affairs VP)1993
Carlson, Stig (PM Corp. Affairs Director - EEMA Region)based in Sweden
Covello
Francis, Phil (PMI ETS Group)Phil Francis was a Philip Morris employee.
Goddard, Colin L. (PM Asia Regional Manager)1996
Gonzalez, Aurora (PMI ETS Group, Latin America)A. Gonzalez was a Philip Morris employee of Latin America c. 1993 (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
Goodheart, Jan (PM Asia, Worldwide Regulatory Affairs Mgr.)Jan Goodheart was the Manager for Worldwide Regulatory Affairs for Philip Morris. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
Han, Victor (PM Worldwide Reg. Affairs, Dir. of Communcations c. 1993)Director of Communcations for Philip Morris Worldwide Regulatory Affairs office circa 1993-95. Directed strategy and implementation of internal and external communications. Also worked for PM Corporate Affairs. Vigorously defends company's sale of tobacco products but refuses to smoke around his two young daughters saying "Certainly I don't want my kids to smoke. As a parent I want to take as many risks out of their lives as I possibly can." (Washington Post National Weekly Edition, January 13, 1997, pg. 9)
*Harris, Don (use Harris, Donald S.) (Philip Morris Corporate Affairs Asia c. 1993)
Kaplan, Robert K. "Bobby" (PMI Public Relations Manager)1994
Lister, Charles (Lawyer, Covington & Burling, UK (United Kingdom))Tobacco Industry Lawyer for firm Covington & Burling (international law firm). Lister was based in London and worked on the ETS International Consultant Program.
Logue, Mayada (PMMC, Scientific Affairs Analyst c. 1994)Scientific and Regulatory Affairs Analyist, PMMC c. 1993
McAlpin, Loreen (PM WSA Programs and Planning)Joined PM in 1991.
Okoniewski, Anne (PMI Research Analysis Coordinator, Ryebrook, NY)Coordinator, Research Analysis, PM Internationall, Ryebrook office, NY
Pages, Robert Alex, Ph.D. (PM scientist & researcher, c. 1980s)Robert A. Pages gave a deposition that was 25 pgs with one exhibit in the Carlisle v. Philip Morris Inc., et al case on 10/30/86 and he gave another deposition that was 207 pgs on 9/23/88 for the Rothgeb v. ATC, et al case. He was a Scientist and he worked for Philip Morris, Inc. and was born on 10/10/41 and is in infirm health. (PMI's Revised Initial Disclosure, June 27, 1996) (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996) Robert Pages, who gave depositions in 1986 and 1988, is apparently in poor health. (Alexandra Wagner, Ness, Motley letter to Grant Kaiser, 1/10/97)
Parrish, Steven C. (PM, Sr. VP, General Counsel)Partner of industry law firm Shook Hardy and Bacon before going to work for PM. Was VP of PM Corporate Scientific Affairs in 1990. Defends PM on television.
Pottorff, Mary ("Mopsy") (PM Worldwide Regulatory Affairs Manager)Mary (Mopsy) Pottorff was Manager of Worldwide Regulatory Affairs for Philip Morris. She was a member of PM's Ventilation Task Force and PMI ETS Management Group. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996). Nickname "Mopsy."
Pressl, Lance (PM Gov't Affairs Midwest Regional Director)Based in PM's Chicago office 35 W. Wacker Dr., Suite 3210 , Chicago, IL
Purcell, Clare C. (PMMC Manager, Legal Issues, c. 1993)
Reif, Helmut E. (PM Europe Science & Tech. Director, 1980s)Helmut Reif was Director of Science and Technology for FTR. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
Rodriguez, C.
Santos, Susan (Center for Risk Communication, School of Public Health, Colu)Invited speaker at PM's ETS World Conference at Macklowe Hotel, NY in 1993.
Winokur, Matthew N. (PM Europe, Manager, Worldwide Regulatory Affairs)
Wirz, Gerard A. (PM Corporate Services, Brussels c.1990-94)Gerard Wirz worked for Philip Morris Corporate Services, Inc. in Brussels. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
Operation/ProjectGlobal ETS Operations (Global industry activities to fight ETS issue)Coordinated strategies and activities in which tobacco companies from around the world participated to fight public health efforts to control secondhand tobacco smoke. Global ETS operations encompass "sub-operations" (like the Whitecoat Project, Berkshire Project, the formation of INFOTAB, etc. ) Efforts were led by the Philip Morris tobacco company, who, according to documents, instigated and coordinated global ETS operations.
Named OrganizationAPCO Associates (Global public relations company; specializes in "grass roots)Retained by PM to organize the front group TASSC, (The Advancement of Sound Science Coalition")
Corporate Scientific Affairs
Covington & Burling (Tobacco Industry law firm)Tobacco industry law firm. Was involved in organizing the Whitecoat Project.
EEMA, (PM) Eastern Europe, Middle East and Africa
*EPA ( use United States Environmental Protection Agency)
ETS Management Task Force
ETS Task Force (Philip Morris) (Group formed internally in 1993 to deal with ETS issues)
ETS Task Force Policy Group
ETS World Conference (PM-organized global conference called in '93 to deal with ET)
Fact
Horeca (Hotels, Restaurants and Catering/Cafes)European acronym for an association of hotels, restaurants and cafes or caterers in the European Economic Community. Also seen spelled as "Ho.Re.Ca" or referred to as the Horecasector. Businesses or individuals pay membership dues to belong to Horeca.
International Agency for Research on Cancer (IARC) (WHO cancer research arm)International Agency for Research on Cancer - The cancer research arm of the WHO. Conducted a multi-center epidemiology study on ETS, initiated in 1988, data collection completed in 1994 and results were published in 1998
ICAO (Int'l Civic Aviation Organization)Int'l Civic Aviation Organization
IHA
Ilo
Occupational Safety and Health Administration (Held hearings in 1994 to ban smoking in workplaces)OSHA opened hearings in September 1994 on a proposal that amounts to a virtual ban on smoking in every workplace in the nation
PMCI
PMCS (Philip Morris Corporate Services (Belgium))Run by Gerard Wirz. Organized PM's opposition to smoking restrictions in Europe.
@shook_hardy_bacon (SHB)
Subjectsecondhand smoke
secondhand smoke strategy (Corporate strategy to deal with ETS issue)
Corporate strategy
indoor air quality
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DRAFT
ETS WORLD CONFERENCE FOLLOW-UP
I. SECURE COMMITMEI+IT TO STRATEGIC OBJECTIVES:
o Message point development meeting.
- "Small working group" with one representative from
each region to participate in, risk communication
exercise with Covello/Santos to come up withi"the
PM sound bite"'for each question that came out of'
the ETS World Conference: Risk Communications
exercise.
Meeting, location.and participants to be scheduled
on March 23rd.
- C1are Purcell/Anne Okoniewski
Sound bites to each question distributed to each
participant of the conference in final format
based'oni decision of "ETS Task Force"
- Anne Okoniewski.
Development of a global coalitioniagainst "junk science"
as a parallel to PM!USA coalitioni now underway
- Helmut Reif/Matt Winokur and PM USA(APCO)
- Coalition could be involved in Eiuropeaniassessment
of EPA science in order to further communicate
weaknesses of EPA process. Could also promote the
adoption of universal risk assessment techniques.
o International action kit on how to reach allies and
further identification of authors for op/eds on
acceptability and tolerance.
Shift concern over ETS to slippery slope
argumentation and/or tolerance
- PMI CA/PM USA CA/PM Regional CA
Benchmark consumer attitude survey question development
ETS'issues which can be used globally by PMI and/'or for
third parties.
- Anne Okoniewski/Bobby Kaplan
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I.
DRAFT
SECURE COMMITMENT TO STRATEGIC OBJECTIVES (cont.):
Development of national IAQ standards.
- To be proactive in order to:ensure standards we
can live with before it becomes a problem
- Regional CA/C&B identify appropriate
measure for particular market; PM USA to
monitor OSHA as to possible effects
globally
Promote design and facility of Salt Lake City Utah
airport in order to bring international airport
managers and other appropriate visitors' there to
showcase the facility. Possible video or brochure of'
Salt Lake City facility
- PMI CA,/ PM USA
Promote the design and facilities of FACT at Richmond'
R&D iniorder to bring international buildingidesig,ners
and other appropriate visitors' there to showcase the
technology.
- PMI CA/CSA/PM Regional CA
How to:package comprehensive improvements in ventilation
to forestall tobacco specific bans and source control,
shifting the debate from ETS' to IAQ. Identify groups
and building design companies to assist with,
cost-benefit model and further proactive air quality
testing.
- CSA
Plan d'evelopment for response to IARC ETS document.
- Helmut Reif/'Bob Pages/PMI CA
o Further networking.or presentations at scientific
meetings in Europe; identifying other risk parallels
(EMFs, cellular phones, chlorinated water); identify
currently regulated carci~nogens for which acceptable
levels have been set.
- Bob Pages/Helmut Reif
o Development of internal PM facilities workplace policy.
- CSA/PM USA/PMI
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DRAFT
I. SECURE COMMITMENT TO STRATEGIC OBJECTIVES (cont.1;
o External workplace policy for distribution~to other
companies
- CSA/PMI
o Further identification of worker compensation cases and
broaden briefings to insurance companies and employers
on why they should not simply settle
- S'H&Bf PM Regional CA.
o Identify regulatory agencies with jurisdiction
over workplace and develop strategic plans too
monitor these groups (i.e.. OSHA, ILO)
- PMI CA/PM USA CA
o Shift concern over ETS in, the workplace from the
health issue to one of annoyance.
- PMI CA/PM USA CA/PM Regional CA
Increase membership and expansion of HORECA, IRA and US
Accommodation program.
- Bobby Kaplan/PM Regional CA/PM USA
Possible Michelin guide rating on accommodationiby
restaurants; attitude survey to!use in GCC,,
further work with IHA in Paris; work in
conjunction withi PM USA on any cross-over with
Accommodation program.
- Bobby Kaplan/PM Regional CA/PM USA
Shift the concern, over ETS in restaurants from,
bans to accommodation where bans are imminent.
- PM USA
II. SETf CLARIFY POLICIES AND PARAMETERS t
o Develop an "ETS Task Force," with global PM
representation to develop strategies tolcombat smoking
restrictions.
- Matt Winokur (chair)
o Improve a "matrix flow" of information on ETS programs
(i.e. cross-regional flow of information on on-going
issues)
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DRhFT' .
II. SET/CLARIFY POLICIES AND PARAMETERS (cont.},:
Clarify communication on policy matters on ETS.
- Possibility of meeting quarterly, first meeting to
be set up following message point development
meeting,
- PMI to schedule
First agenda item: to~review sound bites from
message development meeting, and'decide on focus,
group testing and final format soundlbites will be
distributed in..
- "ETS Task Force"
Each "ETS'Task Force"'member would at that point,,
make arrangements for further Risk Communications
exercises with their markets in order to put local
spin on sound bites, in local language withh
clearance.
- "ETS Task Forcen
I II . IDENTIFY RE'SOUR'CES :
o, Role of Corporate Scientific Affairs (CSA) was
discussed by Steve Parrish and Bob Pages/'Belmut Reif.
IAQ Consultants program.
- Clare Purcelll
scientific/'IAQ reference materials
- Loreen,McAlpin.
FACT, IAQ research, Workplace kit
- Mary Pottorff
smoking lounge, scientific conference reports
- Mayalda Lo ue
epidemiological study rebuttals; summary
materials regarding scientific conferences,,
studies, and surveys for CA distribution
- Bob Pages/I3elmut Reif
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DRAFT
III. IDENTIFY RE'SOURCES'('cont.):
o PMI CA as resource was discussed by Matt Winokur
Planning,/coordinationion global ETS'strategy for
PMI and'maintenance of consultant relationships in,
order to track global organizations (i.e.
ICAO/ILO)
- Matt Winokur/Anne Okoniew~ski
Inter-company ETS Management Task Force (IEMC)
- Matt Winokur
Response point development, distribution of ETS
issue material
- Anne Okoniewski
- Restaurant program
- Bobby Kaplan
o Role of Covington & Burling as resource on IAQQ
standards issue:.
- Chuck Lister(C&B)
o Shook, Hardy & Bacon as resource for liability and
workers compensation.
- Tony Andrade
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DRAFT.
PROPOSED PARTICIPANTS IN RISK COMMUNICATION MEISSAGE'
DEVELOPMENT WORKING GROUP W/' COVELLO/SANTOB
Chair: Clare Purcell - PM Corporate/Legal
Dr. Tom Borelli - PM Corporate
Stig Carlson - EEMA
Phil Francis - Australial
Coliin Goddard - Asia
Aurora Gonzalez - Latin America
Jan Goodheart - Japan
Vic Han - PM USA
Anne Okoniewski - PMI
Bob Pages - CSA
Gerard Wirz - PMCS'
PROPOSED MEMBERS OF GLOBAL NIETS TAS'R' FORCE''1' POLICY GROUP
Chair: Matt Winokur - PMI
David Bushong - PMCS
StigCarlsOn - EEMA
Phil Francis - Australia
Don Harris - Asia
Steve Parrish - PMCI
Lance Pressl - USA
C+esar Rodriguez - LatiniAmerica
