Anne Landman's Collection
Plans - ML
Abstract
This 6 page planning document, found in the files of Ted Lattanzio (Director of Philip Morris Worldwide Regulatory Affairs c. 1994), lists strategies and budgets for fighting public health efforts to end smoking in workplaces and public places. Page 4 describes a strategy for dealing with public knowledge about how childrens' health is disproportionately affected by exposure secondhand smoke: "Shift the debate on ETS [environmental tobacco smoke] and children to: Are our schools and day care centers making children sick?"
Tactics proposed for making the public believe that schools and day care centers are making children sick (instead of secondhand smoke) include:
"Feed available information to National School Board Association in D.C. Feed information to Oprah, et. al. Get sick children on the shows. Research newspaper clippings of parents who keep children at thome because of school environment--pass those on. Why? Shift the debate. Why is EPA not spending research dollars on solving school problem?? I have the research budget for next year--not very much is going to identify or solve the school problem. Get information to EPA Watch."
Philip Morris' estimated budget for the blaming program was $100,000.
.
Fields
- Company
- Philip Morris
- Region
- United States
- Named Person
- Benda, George (CEO of the Chelsea Group (an industry proxy group_)The Chelsea Group works closely with Philip Morris to address the "threats" of smoking bans, push ventilation solutions
- Tyson, Patrick (Counsel for Philip Morris)
- Vandenbroucke, Jan P. ("low risk epidemiologist")1988
- Winfrey, Oprah (Popular American TV talk show host)
- Named Organization
- ASHRAE (Am Society of Heating, Refrig and AC)American Society of Heating, Refrigeration and Air Conditioning
- Chelsea Group (Works as Philip Morris' proxy in clean indoor air issues)CEO George Benda has traveled the country pushing ventilation as a solution to the problem of secondhand smoke.
- *EPA ( use United States Environmental Protection Agency)
- International Agency for Research on Cancer (IARC) (WHO cancer research arm)International Agency for Research on Cancer - The cancer research arm of the WHO. Conducted a multi-center epidemiology study on ETS, initiated in 1988, data collection completed in 1994 and results were published in 1998
- Landis + Gyr Powers
- Leiden Univ Hospital Netherlands
- Natl School Board Assn
- Occupational Safety and Health Administration (Held hearings in 1994 to ban smoking in workplaces)OSHA opened hearings in September 1994 on a proposal that amounts to a virtual ban on smoking in every workplace in the nation
- Semco
- WRA (Worldwide Regulatory Affairs - branch of Philip Morris corp.)Worldwide Regulatory Affairs
- Litigation
- Stmn/Produced
- Type
- REPT, REPORT, OTHER
- AGEN, AGENDA
- BUDG, BUDGET, BUDGET REVIEW
- OUTL, OUTLINE
- Subject
- secondhand smoke
- secondhand smoke strategy (Corporate strategy to deal with ETS issue)
- secondhand smoke/health effects
- media campaign
- mass media
Document Images
PLANS
1. STRATEGIC TECHNICAL SUPPORT (STS) FOR THE ACCOMMODATION
PROGRAM: 1993
a. Chelsea Group and Landis & Gyr Powers, Inc. will
evaluate ten spaces where smoking accommodation is
desired. An engineering report with several options
and their cost will be given to the customer.
b. A paper will be submitted to ASHRAE for IAQ'94 and
subsequent publication to inform the engineering
community,and facility owners about cost-effective
methods for accommodation (with appropriate attribution
to Philip Morris.
c. George Benda and landis & Gyr engineers will be
available for presentation and testimony on the
engineering options for accommodation, with case studies
to support_their discussion.
Timetable: Completion target: Dec. 31, 1993, if
initiated by October 1, 1993
Cost: $200,000
why? develops additional expertise in
accommodation options
Customers: Business that do not want to ban
smoking
corporate affairs and regional
directors requiring engineers'
testimony before legislative
bodies seeking justification
not to ban smoking
publication will be available for other
interested bodies
hope to generate interest for companies
to pursue this for economic benefit
2. STS for 1994
Choose 3sites which implemented engineering
recommendations for testing to prove that accommodation
works. The results documented and reported for
publication in the ASHRAE journal.
Timetable: Completion by end of 94
Cost: $75,000 ??
Why? provides information on concentrations
in accommodation venues and gets the
information out in the public domain
advance reasonable alternatives to
smoking bans
Customers: corporate affairs and regional
directors
Pat Tyson--OSHA
3. EPIDEMIOLOGY WORKSHOP/SEMINAR--INTERNATIONAL
TOPIC: HOW TRUSTWORTHY IS EPIDEMIOLOGIC RESEARCH?
DR. JAN P. VANDENBROUCK, LEIDEN UNIVERSITY
HOSPITAL,DEPT. OF CLINICAL EPIDEMIOLOGY
~ LEIDEN, THE NETHERLANDS
Timetable: Spring 94 in Europe
Cost: $150,000
Why? The IARC questionnaire is problematic--
no confounder questions appear.
Currently, there is much debate within
the field of epidemiology--we need to
question the reliability of
questionnaires in general and address
scientific standards in epidemiology.
This needs to be completed before the
IARC study is completed.
Customer: The fact there is a debate within the
ranks must be communicated to:
policy makers
legislative bodies setting standards or
regulations based on epi studies
general public--perhaps with articles in
news media
4. CONTINUE TO MONITOR AND PARTICIPATE IN APPROPRIATE
CONFERENCES AND MEETINGS
Cost:
Why?
Customer:
I
$75.000
To prevent surprises and appropriately
create action plans
identify new allies
make new contacts
provide scientific/technical
documentation
WRA
Lawyers
Corporate Affairs
Regional Directors
5. WORK CLOSELY WITH AVAILABLE CONSULTANTS TO GIVE SUPPORT TO
REGIONAL DIRECTORS AND GOVERNMENT AFFAIRS INDIVIDUALS TO
PUSH THE ADOPTION OF ASHRAE STD 62-89 IN LOCAL BUILDING
CODES
cost:
Why?
$100,000
If more States adopt the std, OSHA may
also move in that direction
may shift the movement from a health-
based standard to a performance base
standard
advance reasonable alternatives to
smoking bans
Regional directors
Customer:
Corporate affairs
government affairs
6. SHIFT THE DEBATE ON ETS AND CHILDREN TO:
"ARE OUR SCHOOLS AND DAY CARE CENTERS MAKING CHILDREN
SICK?
How? Feed available information to National
School Board Association in D.C.
Feed information to Oprah et. al.
Communicate:
Why? shift the debate
Cost:
Get sick children on the shows
Research newspaper clippings of parents
who keep children at home because of
school environment--pass those on
Why is EPA not spending research dollars
on solving school problem?? I have the
research budget for next year--not very
much is going to identify or solve the
school problem. Get information to
EPA Watch
To media and public
$100,000 ???
7. EXPOSE BAD SCIENCE: PIGGYBACK ONTO NO. 8
Several seminars have been held and several recent books
have tackled this subject. We need to extract the
appropriate, available information; present it to our
Media people to see what they can do to communicate
appropriate message points to the public-- °sound bytes"
Cost? $50,000 ???
JOINT PROJECT WITH SEMCO TO INSTALL AN ENERGY RECOVERY
WHEEL IN AN UPSCALE RESTAURANT IN DC AND TEST PERFORMANCE
AND DOCUMENT ENERGY COST.----RESULTING IN A SEMCO
TECHNICAL BULLETIN
Why? SEMCO is interested in marketing its
product for smoking accommodation, their
markets include: conference rooms,
restaurants, lounges, bars, airports,
casinos
identify new technology useful for our
issue
Benefits? Technical report can be used for OSHA
and regional directors to show that
engineering options are available for
good IAQ at minimal cost
SEMCO's marketing group will develop
a two-page document for marketing
I
SEMCO along with the testing company will
write articles for ASHRAE journal,
engineering, and architectural journals
~ SEMCO engineers may be available for
testimonials
Time: Project completion, mid 1994
Cost: SEMCO will donate the unit
SEMCO will pay for marketing
PM and SEMCO will split installation and
test costs
$30,000 ??
!'* 9. WITH THE AID OF IS, DEVELOP AND IMPLEMENT A COMPUTER
PROJECT MANAGEMENT SYSTEM FOR WRA
I
Why? gather and organize existing resources
track individual projects
provide scheduled reports to group
prevent duplication of efforts
save needed resources
immediate access of needed information
Time? 6 months
Cost? $25,000 - 50,000
10. HIRE A QUALIFIED ENGINEER
why? identify engineering solutions
develop and launch an indoor
environmental quality program in PMUSA
provide CA and others with an engineer to
give advice on technical issues--one who
has no product or service to sell usi
cost: $100,000
