Anne Landman's Collection
Corporate Affairs Five-Year Plan 930000 - 970000
Abstract
This Philip Morris Corporate Affairs Plan describes the company's strategic rationale for befriending and contributing financially to ethnic and minority groups, making clear that such affiliations are a strategy to undermine the "antis" (public health authorities): "Develop offsetting relationships among groups that are often used by the "antis" suggesting they are victims because they use the company's products. The relationships developed are designed to insure that our case is understood, thus undermining the opposition's ability to organize against the company's interests with leading community organizations..."
(This description is found under the "Public Affairs" section of the report, which describes the function of PM's Public Affairs group as focusing on contributions.)
The document also shows that PM realizes that strong smoking restrictions throughout the country are inevitable:
"At the end of the planning period it is likely that smokers will elect to smoke only in designated smoking areas when in public or at homes or the homes of friends who smoke. It is also likely that only a fraction of workplaces will allow smoking at all inside buildings. These assumptions are based on an analysis of well established trends."
The document also makes clear that PM believes the worst possible tax is one that ties cigarette sales to health care funding:
"Indeed, no tax threat is as great as being included in some way in a health care funding program."
Fields
- Company
- Philip Morris
- Author
- Philip Morris Corporate Affairs
- Recipient
- Philip Morris
- Region
- United States
- Named Organization
- Congress
- Defense Commissary Agency
- Dept of Defense
- *EPA ( use United States Environmental Protection Agency)
- United States Food and Drug Administration
- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.- Kraft General Foods Inc. (A unit of Philip Morris, circa 1994)
A unit of Philip Morris, circa 1994- North American Free Trade Agreement (NAFTA)
- Dept of Water Quality
- Senate
- Southern State Solid Waste Coalition
- Special Situation Task Force
- TI, Tobacco Institute
- Ca Integrated Waste Management Board
- Philip Morris Corporate Affairs (Goal is to favorably position PM with key audiences)
- Defense Commissary Agency
- Litigation
- Stmn/Produced
- Named Person
- Yeltsin, Boris
- Type
- REPT, REPORT, OTHER
- CHAR, CHART, GRAPH, TABLE, MAPS
- Subject
- smoking attitude
- smoking restriction
- Target/ethnic (targeting ethnic markets)
- Target/Low-Income (Target Groups)
- Corporate philanthropy (Company giving behavior)
The giving of money to causes by a company, usually in a manner that makes the company appear altruistic to the public. Corporate philanthropy is usually done to achieve public relations or political gains.- Corporate strategy
- smoking restriction
Document Images
Develop relationships with groups and individuals who have an inclination to
support positions taken by the company on public policy concerns.
Maintain Philip Morris Companies' reputation as the leading corporate supporter of
the arts, using the 35th Anniversary of our support of the arts as an event marking
historic achievement by a single company.
Continuously evaluate our giving programs to insure the most favorable impact
possible in the communities in which we op;erate.
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Work to enhance understanding among opinion leaders about the extent of the
company's giving programs.
Coordinate with our international operating units to b uild the proper role and
reputation for the company outside of the US in the contribution and public
programs functions.
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Washington Government Relations Objectives
The Washington office of Philip Morris Companies represents the company in a
critically important power center of the world. Laws, regulations, attitudes and news
stories emanating out of Washington, DC have a tremendous impact on our company
around the world. This has been true for many years. Now, the impact of
Washington may be even greater as it relates to commerce following the end of the
Cold W ar.
The operating units of Philip Morris Companies were put under one roof in
Washington about two years ago. Now, the management of the staff of about 30
people has been brought directly under the supervision of the Philip Morris
Companies Vice President charged with running the office. Additionally, staff has
expanded to give the office the resources necessary to run programs supporting the
lobbying functions.
During 1993 and the remainder of the plan period, specific objectives of the
Washington Government Relations Office include the following:
Federal tobacco issues....
Oppose/minimize excise tax increases as part of deficit reduction plans and oppose
any attempts to earmark excise taxes on our products to fund health care programs.
Stabilize the tobacco support program.
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Oppose advertising non-deductibility and organize grassroots efforts to block
passage by the Congress.
Design and implement a program to minimize the impact of omnibus tobacco
regulatory legislation.
Support a review of EPA risk assessments as part of the indoor r air quality
regulatory process.
Develop a commercially acceptable solution to the fire-safe cigarette issue working
with PM USA (the Congressionally mandated study is due in August 1993).
Prevent any US government restrictions on the export of US cigarettes.
Oppose Department of Defense tobacco sales restrictions.
Maintain the flexible packaging exemption in federal solid waste legislation.
Prevent bilateral or multilateral international airline smoking bans.
Preventiany legislative attempt to restrict protective orders in federal civil cases
as part of product liability legislation.
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Federal food issues....
Assure adherence to the food safety provisions adopted in 1992 as debate begins
in 1993 on the solid waste (RCRA ) deb ate.
Support food safety legislation which provides a negligible risk standard for
pesticide residue and federal preemption.
Oppose unnecessary and arbitrary grants of authority to the Food and Drug
Administration that might be presented in FDA enforcement legislation.
Develop and support least-cost optrons if user fees become part of a program to
fund FDA activities.
Monitor and be prepared to shape dairy price support legislation in a manner
favorable to the company.
State food issues....
Advance state solid waste legislation in Vermont, Texas and Colorado.
Seek to incorporate the major elements of the model bill into the strategic plan of
the Southern State Solid Waste Coalition.
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Support the adoption by the Oregon Department of Water Quality of a food
exemption in current law as well as supporting broad consumer product safety
legislation which includes food safety provisions.
Seek food safety exemption in California while working with the California
Integrated Waste Management Board to gain support for our positions.
Oppose rates and dates legislation in key states..
Federal Beer issues....
Oppose increased excise taxes as well as any effort to equalize.
Increase grassroots involvement of the wholesalers, retailers, suppliers and labor
unions.
Oppose advertising restrictions such as required voice overs and warning labels.
Defeat any attempt to enact bottle bills or other forced deposit legislation.
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Corporate issues....
Seek agreement on FTC unfairness authority as part of FTC re-authorization.
Seek retroactive and prospective uniform tax treatment of intangibles.
Seek passage of maximum resale price maintenance provision enabling a
manufacturer to establish price ceilings for the resale of goods.
Seek Congressional oversight of the Defense Commissary Agency to resolve PM
USA and KGF accounts receivable problems.
International issues....
Support lower EC duties, particularly for US cigarettes in GATT.
Support the NAFTA when it comes before the Congress.
Support MFN status for China.
Expand relationships with foreign embassies in Washington in support of PMI/KGFI.
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Tort reform projects....
Enact product liability statute in Texas.
Enact the product liability and punitive damages reform legislation in Mississippi.
Protect product liability statutes in California and Louisiana.
Corporate Affairs projects....
Develop and implement a comprehensive plant tour program for federal, state and
local official visits throughout the country.
Develop and implement an employee grassroots program.
Develop and implement an extension of the grassroots program to suppliers.
Organize a strong W ashington contrib utions program to reach select audiences
working in conjunction with the Public Affairs staff in New York.
Develop and implement a new member, key member and new administration
program to acquaint Washington officials with Philip Morris Companies.
Coordinate and maximize PM executives involvement in Washington visits and
Washington-based activities.
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Organization issues....
Organize tobacco, food and beer strategy groups and hold at least quarterly
meetings to guide and direct the government affairs strategies of the operating
companies.
Improve the quality of the people and their performances in Washington through
closer supervision, training and recruitment.
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Communications Objectives
The Communications group has responsibility for presenting Philip Morris Companies
to both internal employee audiences through the PM GLOBE /PM in Motion and
external audiences through its media relations efforts. The Communications group
coordinates with the operating units reviewing media relations opportunities and
challenges.
During 1993 and the remainder of the plan period, specific objectives of the
Communication group include the following:
Develop more extensive and improved relationships with key media contacts
following the industry and PM Companies.
Develop and execute a communications strategy involving the CEO and other
senior officers in a program which has a consistent theme and message.
Develop a crisis communications strategy for PM Companies and integrate the
strategy with the Special Situation Task Force.
Strengthen the company's financial communications program to press,
shareholders and analysts through improvements in the annual report and
quarterly releases.
Improve internal communications capabilities by strengthening the content and
distrib ution of PM in Motion and other special editions of PM in Motion; additionally,
improve other internal publications (PM GLOBE, FYI, Happenings).
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External Affairs Objectives
External Affairs is designed to develop relationships of strategic importance to the
company through a series of meetings, conferences and exchanges arranged through
the private foundations in which positions of leadership are maintained. In addition,
support is provided to the operating units when previously established contacts can
be drawn upon for assistance to the company.
Objectives for 1993 and the remainder of the planning period include the following:
Develop a clear set of priorities on an annual basis for use in evaluating
opportunities during the calendar year.
Report on program activities regularly to inform senior management of both
activities and to identify areas where support can be provided.
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