Anne Landman's Collection
Subject: New Product Ideas/Concor Corporation
Abstract
This 1971 Philip Morris (PM) memo discusses new product concepts that could be worthy of pursuit by the cigarette company. Meeting attendees included key employees of PM's departments of science and technology, and research and development (Helmut Wakeham, Frank Resnick, Robert Seligman and Thomas Osdene). Some of the new product ideas listed were:
"Old Sage Herbal Smoke: Scented cigaret made from natural ingredients providing mild, sweet-burning smoke. Could be oriented to improving ones 'karma' or health.' P.M. noted that smokers seek nicotine in cigarets but product could be potential for youth market..."
"...Cigaret with mouth deodorant for 'lovers.' "
"...Dr. Bill's Medicated Herb Smoke: Cigaret containing health giving herbs, conceptually in line with health promoted food items. Possibly formulate and promote products for coughs, asthma, headache, etc."
"Heads Up: Nose drop containing stimulant as a susbstitute product for the stimulant effect of cigaret smoking."
"Stimulant Gum"
"Promote Pipe and Cigar Smoking: Possibly promote use through women, as vehicle for getting to men, in order to teach people not to inhale cigarets."
"Specific Appetite Inducers: Incorporate special herbs or medications in a cigaret form as appetite stimulants or possible for tension release. Especially for people who live alone (elderly) or business men to stimulate appetite. Alternate product to contain appetite suppressant ingredient."
"Inhalable capsule: Capsule with chemical ingredients to intensify effects of wine, liquor, etc."
" 'Up Front'-Methadone Maintenance Program: An inhaler containing nicotine to provide sensory response similar to that from cigarets."
Eight out of 25 ideas on the list were "starred" for further study.
Whether or not Philip Morris actually developed any of these ideas, the memo gives insight into the type of goals a cigarette company dreams of achieving with its products, and demonstrates how this particuar cigarette company viewed its overall place in the world of drugs and drug-taking.
Fields
- Notes
This document was first discovered by the Massachusetts Product Design Project.
- Quotes
Mr. Conrath and his associates described the method they use in developing, new product concepts and then presented a series of new product areas which emanated from their study. The concept method known as SCAN (Speculation, Calculation, Adoption, Networks)was applied, to the broad subject entitled, "Products which the consumer will perceive as giving sensory, motor or anatomical (physiological) benefits of cigaret smoking." ...Product concept areas that emanated from the study by Concor follow. Those subjects marked with an asterisk were identified by P.M. attendees as worthy of future study and development of new product ideas by Concor.
...Old Sage Herbal Smoke: Scented cigaret made from natural ingredients providing mild, sweet-burning smoke. Could be oriented to improving ones "karma" or "health." P.M. noted that smokers seek nicotine in cigarets but product could be potential for youth market...
...Super Beverage for Extra Jolt: Concept is a beverage possibly based on Kawa, used by Polynesians for a relaxant mood or on Yoco, a beverage used by Indians for it benzedrine-type component to provide stimulation...
Precombusted Cigarets: Concept involves providing effects of cigaret smoke but not requiring lit cigaret. Concor suggested a two-part capsule or aerosol-type container entitled, "Twist'N, Shape'N, Snap'N, Sniff." Capsule could be activated by catalyst providing gas for inhalation as stimulant...
...Aqua-Filter: Flavors (strawberry, banana, orange, lemon) added to a filter... Other similar product application included a tobacco juice on non-tobacco materials (e.g., lettuce leaf), or flavor booster for low tar cigarets.
Cigaret-Mouth Deodorant: Achieve by use of herbs or appropriate flavorant. Could provide desirable effect as first smoke of day but void of bad after-taste. Flavorant could be on filter and not in smoke. Cigaret with mouth deodorant for "lovers."
...Dr. Bill's Medicated Herb Smoke: Cigaret containing health giving herbs, conceptually in line with health promoted food items. Possibly formulate and promote products for coughs, asthma, headache, etc.
Systemic Regulators: Cigaret with constituents providing mood regulation. Could be cigaret that signals change or cigaret that promotes feeling like after a cup of coffee. Could be type that doctors would prescribe for mental illness...
..."Tobacoa": Would be in form of plug or chunk tobacco with combustion product drawn up through a "Y" shaped pipe device with the double ends inserted in the nose...
Heads Up: Nose drop containing stimulant as a substitute product for the stimulant effect of cigaret smoking.
Stimulant Gum: To provide physiological effects of cigaret smoke in an oral product (gum) which would break down after specific time (7 minutes) to form a mass amenable to ingestion or ejection...
Promote Pipe and Cigar Smoking: Possibly promote use through women, as vehicle for getting to men, in order to teach people not to inhale cigarets. Product could be in form of a pipette for improved convenience, etc, over regular pipe and pouch...
Group Smoking: Based on a common smoke generating source conducive to supplying smoke to individual straws or tubes for group participation after dinner or at social events...
Specific Appetite Inducers: Incorporate special herbs or medications in a cigaret form as appetite stimulants or possible for tension release. Especially for people who live alone (elderly) or business men to stimulate appetite. Alternate product to contain appetite suppressant ingredient.
Inhalable capsule: Capsule with chemical ingredients to intensify effects of wine, liquor, etc.
"Up Front"-Methadone Maintenance Program: An inhaler containing nicotine to provide sensory response similar to that from cigarets.
Non-tobacco Snuff: Tablet or other product form providing ingredient to raise blood sugar level to give body induced high feeling similar to nicotine action.
- Company
- Philip Morris
- Author
- #618 (Eichorn, P. A.)
- Recipient
- *Bolton (use Bolton, Chris)
- Claflin, Warren E. (PM R&D Engineer, Process Development)Defense; Associate Principle Scientist
- Daylor, Frank L. (PM Gen. Products Development. Mgr., R&D)Was involved in flavor development for Philip Morris; worked for PM Research and Development in Products Development 1962-93.
- Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
- Mcmath, H.K.
- Meyer, Lawrence (LOR)Defense
- Osdene, Thomas Stefan, Ph.D. (Director of Science and Technology, Philip Morris [1986])Ph.D. in Organic Chemistry. Ten years of research when he started with PM in 1965. Worked in Chemical Research Division of PM 1965-66; Chemical and Biological Research Division 1966-69; Director of Research 1969-1984, also assumed independent position as Director of Research and Extramural Studies during these years; became Director of Science and Technology in 1984, reporting directly to Philip Morris USA Executive VP Mark Serrano. Involved with Center for Indoor Air Research (CIAR) 1988. Attended PM's Operation Downunder Conference in June, 1987. Retired 1993.
- Osmalov, Jerome "Jerry" S. (Joined PM in Dec. 1964 to work on filter development)
- Rainer, N.B.
- Resnik, Frank Edward (Vice Pres., then Pres. and Chairman of Bd, Philip Morris)TI Executive Committee. Prot駩 of Clifford Goldsmith. Vice President Philip Morris, Inc. from 1979 to 1984. President in 1984 and served on the Board of Directors from 1985 to 1989.
- Seligman, Robert B. (PM VP of R&D c. 1976-82)Vice President of Research and Development at Philip Morris Richmond, VA 1976-1982. Reported to Senior Vice President of Operations. In 1982 transferred to tobacco technology group. Wanted to share ammonia and other tobacco technology with PM International companies.
- Spielberg, Howard L. (PM Research Professional)Research Professional
- Thomson, Richard N. (PM Development Director, scientist)Defense
- Wakeham, Helmut R. R., Ph.D. (PM R&D VP)Vice President and Director of Research & Development, Philip Morris
- Region
- United States
- Named Organization
- Concor
- Japanese Monopoly
- R.J. Reynolds Tobacco Co. (Cigarette manufacturer (Camel, Winston, Doral))Cigarette manufacturer (Camel, Winston, Doral)
- Litigation
- Stmn/Produced
- Named Person
- Daylor, F.L.
- Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
- Larsen, D.
- Mandel, L.
- Mcmath, H.K.
- Meyer, L.F.
- Osdene, Thomas Stefan, Ph.D. (Director of Science and Technology, Philip Morris [1986])Ph.D. in Organic Chemistry. Ten years of research when he started with PM in 1965. Worked in Chemical Research Division of PM 1965-66; Chemical and Biological Research Division 1966-69; Director of Research 1969-1984, also assumed independent position as Director of Research and Extramural Studies during these years; became Director of Science and Technology in 1984, reporting directly to Philip Morris USA Executive VP Mark Serrano. Involved with Center for Indoor Air Research (CIAR) 1988. Attended PM's Operation Downunder Conference in June, 1987. Retired 1993.
- Osmalov, J.S.
- Rainer, N.B.
- Resnik, Frank Edward (Vice Pres., then Pres. and Chairman of Bd, Philip Morris)TI Executive Committee. Prot駩 of Clifford Goldsmith. Vice President Philip Morris, Inc. from 1979 to 1984. President in 1984 and served on the Board of Directors from 1985 to 1989.
- Seligman, Robert B. (PM VP of R&D c. 1976-82)Vice President of Research and Development at Philip Morris Richmond, VA 1976-1982. Reported to Senior Vice President of Operations. In 1982 transferred to tobacco technology group. Wanted to share ammonia and other tobacco technology with PM International companies.
- Spielberg, H.L.
- Thomson, R.N.
- Wakeham, Helmut R. R., Ph.D. (PM R&D VP)Vice President and Director of Research & Development, Philip Morris
- Conrath, R.
- Xxwilliam
- Bolton, H.
- Claflin, W.E.
- Type
- MEMO, MEMORANDUM
- MINU, MINUTES
- Subject
- Blends (Design)
- Filters (Design)
- Tobacco Type (Design)
- aerosol (technology)
- Experimental Technology (Technology)
- Test/Consumer Preference (Testing)
- Cigars/Cigarillos (Products)
- Fire Safe Cigarettes (Products)
- Novel Cigarette Devices (Products)
Document Images
