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Anne Landman's Collection

Subject: New Product Ideas/Concor Corporation

Date: 17 Dec 1971
Length: 4 pages
2021657770-2021657773
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Abstract

This 1971 Philip Morris (PM) memo discusses new product concepts that could be worthy of pursuit by the cigarette company. Meeting attendees included key employees of PM's departments of science and technology, and research and development (Helmut Wakeham, Frank Resnick, Robert Seligman and Thomas Osdene). Some of the new product ideas listed were:

"Old Sage Herbal Smoke: Scented cigaret made from natural ingredients providing mild, sweet-burning smoke. Could be oriented to improving ones 'karma' or health.' P.M. noted that smokers seek nicotine in cigarets but product could be potential for youth market..."

"...Cigaret with mouth deodorant for 'lovers.' "

"...Dr. Bill's Medicated Herb Smoke: Cigaret containing health giving herbs, conceptually in line with health promoted food items. Possibly formulate and promote products for coughs, asthma, headache, etc."

"Heads Up: Nose drop containing stimulant as a susbstitute product for the stimulant effect of cigaret smoking."

"Stimulant Gum"

"Promote Pipe and Cigar Smoking: Possibly promote use through women, as vehicle for getting to men, in order to teach people not to inhale cigarets."

"Specific Appetite Inducers: Incorporate special herbs or medications in a cigaret form as appetite stimulants or possible for tension release. Especially for people who live alone (elderly) or business men to stimulate appetite. Alternate product to contain appetite suppressant ingredient."

"Inhalable capsule: Capsule with chemical ingredients to intensify effects of wine, liquor, etc."

" 'Up Front'-Methadone Maintenance Program: An inhaler containing nicotine to provide sensory response similar to that from cigarets."

Eight out of 25 ideas on the list were "starred" for further study.

Whether or not Philip Morris actually developed any of these ideas, the memo gives insight into the type of goals a cigarette company dreams of achieving with its products, and demonstrates how this particuar cigarette company viewed its overall place in the world of drugs and drug-taking.

Fields

Notes

This document was first discovered by the Massachusetts Product Design Project.

Quotes

Mr. Conrath and his associates described the method they use in developing, new product concepts and then presented a series of new product areas which emanated from their study. The concept method known as SCAN (Speculation, Calculation, Adoption, Networks)was applied, to the broad subject entitled, "Products which the consumer will perceive as giving sensory, motor or anatomical (physiological) benefits of cigaret smoking." ...Product concept areas that emanated from the study by Concor follow. Those subjects marked with an asterisk were identified by P.M. attendees as worthy of future study and development of new product ideas by Concor.

...Old Sage Herbal Smoke: Scented cigaret made from natural ingredients providing mild, sweet-burning smoke. Could be oriented to improving ones "karma" or "health." P.M. noted that smokers seek nicotine in cigarets but product could be potential for youth market...

...Super Beverage for Extra Jolt: Concept is a beverage possibly based on Kawa, used by Polynesians for a relaxant mood or on Yoco, a beverage used by Indians for it benzedrine-type component to provide stimulation...

Precombusted Cigarets: Concept involves providing effects of cigaret smoke but not requiring lit cigaret. Concor suggested a two-part capsule or aerosol-type container entitled, "Twist'N, Shape'N, Snap'N, Sniff." Capsule could be activated by catalyst providing gas for inhalation as stimulant...

...Aqua-Filter: Flavors (strawberry, banana, orange, lemon) added to a filter... Other similar product application included a tobacco juice on non-tobacco materials (e.g., lettuce leaf), or flavor booster for low tar cigarets.

Cigaret-Mouth Deodorant: Achieve by use of herbs or appropriate flavorant. Could provide desirable effect as first smoke of day but void of bad after-taste. Flavorant could be on filter and not in smoke. Cigaret with mouth deodorant for "lovers."

...Dr. Bill's Medicated Herb Smoke: Cigaret containing health giving herbs, conceptually in line with health promoted food items. Possibly formulate and promote products for coughs, asthma, headache, etc.

Systemic Regulators: Cigaret with constituents providing mood regulation. Could be cigaret that signals change or cigaret that promotes feeling like after a cup of coffee. Could be type that doctors would prescribe for mental illness...

..."Tobacoa": Would be in form of plug or chunk tobacco with combustion product drawn up through a "Y" shaped pipe device with the double ends inserted in the nose...

Heads Up: Nose drop containing stimulant as a substitute product for the stimulant effect of cigaret smoking.

Stimulant Gum: To provide physiological effects of cigaret smoke in an oral product (gum) which would break down after specific time (7 minutes) to form a mass amenable to ingestion or ejection...

Promote Pipe and Cigar Smoking: Possibly promote use through women, as vehicle for getting to men, in order to teach people not to inhale cigarets. Product could be in form of a pipette for improved convenience, etc, over regular pipe and pouch...

Group Smoking: Based on a common smoke generating source conducive to supplying smoke to individual straws or tubes for group participation after dinner or at social events...

Specific Appetite Inducers: Incorporate special herbs or medications in a cigaret form as appetite stimulants or possible for tension release. Especially for people who live alone (elderly) or business men to stimulate appetite. Alternate product to contain appetite suppressant ingredient.

Inhalable capsule: Capsule with chemical ingredients to intensify effects of wine, liquor, etc.

"Up Front"-Methadone Maintenance Program: An inhaler containing nicotine to provide sensory response similar to that from cigarets.

Non-tobacco Snuff: Tablet or other product form providing ingredient to raise blood sugar level to give body induced high feeling similar to nicotine action.

Company
Philip Morris
Author
#618 (Eichorn, P. A.)
Recipient
*Bolton (use Bolton, Chris)
Claflin, Warren E. (PM R&D Engineer, Process Development)
Defense; Associate Principle Scientist
Daylor, Frank L. (PM Gen. Products Development. Mgr., R&D)
Was involved in flavor development for Philip Morris; worked for PM Research and Development in Products Development 1962-93.
Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)
Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
Mcmath, H.K.
Meyer, Lawrence (LOR)
Defense
Osdene, Thomas Stefan, Ph.D. (Director of Science and Technology, Philip Morris [1986])
Ph.D. in Organic Chemistry. Ten years of research when he started with PM in 1965. Worked in Chemical Research Division of PM 1965-66; Chemical and Biological Research Division 1966-69; Director of Research 1969-1984, also assumed independent position as Director of Research and Extramural Studies during these years; became Director of Science and Technology in 1984, reporting directly to Philip Morris USA Executive VP Mark Serrano. Involved with Center for Indoor Air Research (CIAR) 1988. Attended PM's Operation Downunder Conference in June, 1987. Retired 1993.
Osmalov, Jerome "Jerry" S. (Joined PM in Dec. 1964 to work on filter development)
Rainer, N.B.
Resnik, Frank Edward (Vice Pres., then Pres. and Chairman of Bd, Philip Morris)
TI Executive Committee. Prot駩 of Clifford Goldsmith. Vice President Philip Morris, Inc. from 1979 to 1984. President in 1984 and served on the Board of Directors from 1985 to 1989.
Seligman, Robert B. (PM VP of R&D c. 1976-82)
Vice President of Research and Development at Philip Morris Richmond, VA 1976-1982. Reported to Senior Vice President of Operations. In 1982 transferred to tobacco technology group. Wanted to share ammonia and other tobacco technology with PM International companies.
Spielberg, Howard L. (PM Research Professional)
Research Professional
Thomson, Richard N. (PM Development Director, scientist)
Defense
Wakeham, Helmut R. R., Ph.D. (PM R&D VP)
Vice President and Director of Research & Development, Philip Morris
Region
United States
Named Organization
Concor
Japanese Monopoly
R.J. Reynolds Tobacco Co. (Cigarette manufacturer (Camel, Winston, Doral))
Cigarette manufacturer (Camel, Winston, Doral)
Litigation
Stmn/Produced
Named Person
Daylor, F.L.
Dunn, William L., Jr., Ph.D. (PM Smoker Psychology Principal Scientist 1970s-80s)
Principal scientist at PM during the 1970s and 1980s, nicknamed the "Nicotine Kid." Supervised Victor DeNoble, Paul Mele, Carolyn Levy and others. Led "smoker psychology" programs for PM.
Larsen, D.
Mandel, L.
Mcmath, H.K.
Meyer, L.F.
Osdene, Thomas Stefan, Ph.D. (Director of Science and Technology, Philip Morris [1986])
Ph.D. in Organic Chemistry. Ten years of research when he started with PM in 1965. Worked in Chemical Research Division of PM 1965-66; Chemical and Biological Research Division 1966-69; Director of Research 1969-1984, also assumed independent position as Director of Research and Extramural Studies during these years; became Director of Science and Technology in 1984, reporting directly to Philip Morris USA Executive VP Mark Serrano. Involved with Center for Indoor Air Research (CIAR) 1988. Attended PM's Operation Downunder Conference in June, 1987. Retired 1993.
Osmalov, J.S.
Rainer, N.B.
Resnik, Frank Edward (Vice Pres., then Pres. and Chairman of Bd, Philip Morris)
TI Executive Committee. Prot駩 of Clifford Goldsmith. Vice President Philip Morris, Inc. from 1979 to 1984. President in 1984 and served on the Board of Directors from 1985 to 1989.
Seligman, Robert B. (PM VP of R&D c. 1976-82)
Vice President of Research and Development at Philip Morris Richmond, VA 1976-1982. Reported to Senior Vice President of Operations. In 1982 transferred to tobacco technology group. Wanted to share ammonia and other tobacco technology with PM International companies.
Spielberg, H.L.
Thomson, R.N.
Wakeham, Helmut R. R., Ph.D. (PM R&D VP)
Vice President and Director of Research & Development, Philip Morris
Conrath, R.
Xxwilliam
Bolton, H.
Claflin, W.E.
Type
MEMO, MEMORANDUM
MINU, MINUTES
Subject
Blends (Design)
Filters (Design)
Tobacco Type (Design)
aerosol (technology)
Experimental Technology (Technology)
Test/Consumer Preference (Testing)
Cigars/Cigarillos (Products)
Fire Safe Cigarettes (Products)
Novel Cigarette Devices (Products)

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Page 1: dsh78e00
TO: FltOM : SUBJECT: Distribution P. A. Eichorn New Produc Idea Meeting held December 13, 1971. Corporation December 17, 1971 Attendees: Concor Corporation Mr. Robert Conrath, President Mr. Denis Larsen, Director Research Miss Lynn Mandel, Director Correlations Philip Morris Dr. H. Wakeham Mr. F. L. Daylor Dr. R. B. Seligman Mr. L. F. Meyer Mr. H. Bolton Dr. W. L. Dunn Mr. F. E. Resnik Mr. H. K. McMath Dr. T. S. Osdene Dr. N. B. Rainer Mr. R. N. Thomson Mr. W. E. Claflin Mr. J. S. Osmalov Mr. H. L. Spielberg. Mr. Conrath and his associates described the method they use in developing.new product concepts and then presented a series of new product areas which emanated from their study. The concept method known as SCAN (Speculation, Calculation, Adoption, Networks) was applied to the broad subject entitled, "Products which the consumer will perceive as giving sensory, motor or anatomical (physiological) benefits of cigaret smoking." Product concept areas that emanated from the study by Concor follow. Those subjects marked with an asterisk were identified by P.M. attendees as worthy of future study and development of new product ideas by Concor. Subjects not so noted are either of no present interest or previously and/or presently under development by P.M. 1. Woven or Chunk Tobacco: Preformed pipe plug, prefilled Msposa e pipe pipette-type), etc. Problems regarding varying pipe bowl sizes, packing firmness, and elimination of pipe filling ritual by smoker. 2. Hollow-core Cigaret: Possibly make in extruded form. D icu t i possible to overcome acceptable heat transfer. 3. Larger (Bia) Cigaret: Similar to cigar in shape and size. "Wincliester" product by Reynolds Tobacco fulfills same general concept.
Page 2: dsh78e00
2 4. "Wiffs" - Short Sweet Smoke: A short rod with long filter similar to Russian type and recently one from Japanese Monopoly. *5. Old Sage Herbal Smoke: Scented cigaret made from natural ingredients provi ing mild, sweet-burning smoke. Could be oriented to improving ones "Karma" or "health." P.M. noted that smokers seek nicotine in cigarets but product could be potential for youth market. Herbal ingredients could be used to compliment tobacco flavor or sidestream. By incor- porating herbs at the filter end of the rod, the smoke will provide a clean mouth feel and after-taste. Possibly effect by micro-encapsulation of herbs. 6. Super Beverage for Extra Jolt: Concept is a beverage possibly based on Kawa, used by Polynesians for a relaxant mood or on Yoco, a beverage used by Indians for it benzedrine- type component to provide stimulation. 7. Alpha-wave Tuning: Product concept involves electronic recording of an individual's basic brain wave at a particularly desirable physiological and psychological state for replay into earphones of subject to provide an instant Nervana or pleasant mood. Similar device presently being used in conjunction with sale of water beds. 8. Snuff: Provision of premeasured amounts of snuff packaged TLCe a cigaret, or straw, or in capsule form to overcome social stigma attending use of the present package form. Discussion noted possible provision in an aerosol. By extrapolation, concept of tobacco formed like a pipe or twisted cigars woven into a rope form presented and~ discussed. *9. Precombusted Cigarets: Concept involves providing effects 6f cigaret smoke but not requiring lit cigaret. Concor suggested a two-?art capsule or aerosol-type container entitled, "Twist N, Shape'N, Snap'N, Sniff.'"' Capsule could be activated by catalyst providing gas for inhalation as stimulant. Possible area ofinterest but product needed to fulfill concept. 10. A ua-Filter: Flavors (strawberry, banana, orange, lemon) added to a filter. Other similar product application included a tobacco juice on non-tobacco materials (e.g., lettuce leaf) or flavor booster for low tar cigarets. *11. Cigaret-Mouth Deodorant: Achieve by use of herbs or appropriate avorant. Could provide desirable effect as first smoke of day but void of bad after-taste. Flavorant could be on filter and not in smoke. Cigaret with mouth deodorant for "lovers."
Page 3: dsh78e00
3 12. Non-Nicotine Safe Ci aret: Made of non-tobacco material. Can inc u e st u ant ngredient in the filter to satisfy physical craving. 13. Dr. Bill's Medicated Herb Smoke: Cigaret containing health giving herbs, conceptually n ine with health promoted food items. Possibly formulate and promote products for coughs, asthma, headache, etc. 14. Systemic Regulators: Cigaret with constituents providing mood regulation. Could be cigaret that signals change or cigaret that promotes feeling like that after a cup of coffee. Could be type that doctors would prescribe for mental illness. *15. Inhalation of Smoke Through Nose: On premise that nasal hairs function as efficient filters for substances such as tar, provide product in possibly coil form (similar to punk) to generate smoke for nasal inhalation. Could include a generator of a smoke-like or volatile substance not requiring combustion. Holds potential for group participative smoking. *16. "robacoa": Would be in form of plug or chunk tobacco with co~busti&n product from same drawn up through a"y"-shaped pipe device with the double ends inserted in the nose. Similar to preceeding concept (15). 17. Heads Up: Nose drop containing stimulant as substitute product for stimulating effect of cigaret smoking. 18. Stimulant Gum: To provide physiological effects of cigaret smoke in an oral product (gum) which would break down after specific time (7 minutes) to form a mass amenable to inges- tion or ejection. 19. Su er-A ed Vinta e Tobaccos: A marketing item concept based on promotion similar to special wines. *20. Promote Pipe and Cigar Smokin : Possibly promote use through women, as the vehicle to gett ng to men, in order to teach people not to inhale cigarets. Product could be in form of pipette for improved convenience, etc., over regular pipe and pouch. *21. Grou Smokin : Based on a common smoke generating source conducive to supplying smoke to individual straws or tubes for group participation after dinner or at social events. Could contain after dinner flavors (brandies, etc.).
Page 4: dsh78e00
*22. Specific Appetite Inducers: Incorporate special herbs or me cations in a cigaret form as appetite stimulants or possibly for tension release. Especially for people who live alone (elderly) or business men to stimulate appetite. Alternate product to contain appetite suppressant ingredient. 23. Inhalable Ca sule: Capsule with chemical ingredients to intensify effects of wine, liquor, etc. 24. "U* Front"-Methadone Maintenance Program: An inhaler conta ning nicot e to provide sensory response similar to that from cigarets. 25. Non-tobacco Snuff: Tablet or other product form providing ingredient to raise blood sugar leve]: to give body induced .high feeling similar to nicotine action. Concor group will restudy starred concept subjects above to develop more specific product potentials in these categories. Next meeting with Concor representatives will be Tuesday, January 4, 1972, at 10, a.m. in "C" Conference Room. PAE:fs Distribution: Dr. H. Wakeham Mr. R. N. Thomson Mr. H. R. McMath Dr. R. B. Seligman Mr. J. S. Osmalov Dr. N. B. Rainer Mr. H. Bolton Mr. F. L. Daylor Mr. W. E. Claflin Mr. F. E. Resnik Mr. L. F. Meyer Mr. H. L. Spielberg Dr. T. S. Osdene Dr. W. L. Dunn

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