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Anne Landman's Collection

780000 US Cigarette Sales vs. nicotine

Date: ~19790000/E
Length: 1 page
03536046
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Abstract

The following Lorillard Tobacco Company document shows that the tobacco industry is interested in the relationship between nicotine levels and cigarette sales. Similar graphs are found on other document sites as well, like Philip Morris. Such documents, along with others that describe programs to manipulate nicotine levels (like Lorillard's Nicotine Augmentation Program), strongly infer that tobacco companies would titrate the nicotine content of their products to create optimum sales.

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Quotes

[see graph]

Company
Lorillard
Author
N/A (Lorillard Tobacco Company, corporate author, presumed)
Recipient
N/A
Region
United States
Type
Chart/Graph
Subject
nicotine
Product design
Sales Rates

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Page 1: ufi81e00
1978 US CIGARETTE SALES VS NICOTINE 200 160 120 80 40 9.8 y 10.7 9t,09ESE0 . 191/.9 ~ \ -~-~ ~ ' I J 59.4 161.5 CC O N I• ~ 1 1 • N O Nicotine (mg/cigarette) ` Source Maxwell Report Nov. 1978 , 1 I I / FTC Report on Tar and Nicotine May 1978 53.8 / 1.2 1~ CD O I I I 00 0

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