Indoor Air Quality Alternative Strategy

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Indoor Air Quality Alternative Strategy

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Abstract

Today's document reveals overall industry strategy to help defeat proposed bans on indoor smoking, and links this strategy's similarity to the one they sucessfully used to defeat efforts aimed at attaining fire-safe cigarettes: Title: Indoor Air Quality: Alternative Strategy Type of Document: Philip Morris Scietific Affairs Report Document Date: 1986 (no more specific date given) Author: N/A Recipient: N/A No.of Pages: 1 Bates No. 202581970 Site: Philip Morris http://www.pmdocs.com/ URL: http://www.pmdocs.com/getimg.asp'pgno=0&start=0&bool=2025818970&docid=2025818970

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Quotes: The central argument ACWA Atlantic, Inc, (a firm specilaizing on indoor air quality) makes is that indoor smoke is merely a symptom of a larger problem: inadequate ventilation. Inadequate ventilation causes several serious problems including fungus and bacterial contamination. These pollutants often cause illness and discomfort which are then blamed on cigarette smoke--a more visible and socially acceptable object of attack. We should refocus our efforts against smoking restriction legislation and regulation to a general promotion of comprehensive indoor air quality review and improvement. This is analagous to our effort on the 'self-extinguishing' cigarette to focus on overall fire prevention and isolate its supporters as anti-smoking. Strategy: 1. Mobilize all scientific studies of indoor air quality (i.e., radon, wood stoves, gas stoves, formaldehyde, asbestos, etc.) into a general indictment of the air we breathe indoors. Use a scientific front -- especially some liberal Nader group. 2. Use this material to fuel PR offensive on poor indoor air quality. 3. Create a model indoor air quality bill to be added to suggested state legislation book published annually. Model bill would focus on ventilation, filters, inspections, etc. Smoking would not be dealt with directly. 4. Make presentations to all trade associations (USC of C, NMA, API, etc.) on the real indoor air quality issues. 5. Organize firms like ACVA into travelling road show to hawk their wares to government and businesses much like the antis sell their advice to business and government on smoking policies. To exectue this program would require money, staff time and a first-rate PR firm. [all emphasis in original]
Region: United States
Subject: fire safe cigarettes; indoor air quality; strategy

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7ndoor Air Quality: A1+e**+a*ive Strategy New Focus The central argunent ACVA Atlantic Inc. (a fism specializing on indoor air quality) makes is that indoor smoke is mereTy a, symptan of' a larger problem: inadeguate vpsitil;ation. Inadequate ventilation causes several serious prob,l;ems including fungus and bacterial oozntamination. These pollutants often causee illness and d3sccmfort, which are tbeu blamed on: cigarette smeke - & mare visible and socially acceptable object of attack. Although banning or restricting smak.ing may provide sare psychological reliief, it fai]:s to address the basic cause of' indoor pollution nor resolve the pihysiological inpact of non-smoke pollutants. We shouyd refocus our efforts against smcalcing zestricticn lecdsl a+-i cM and negulatian to a generai pramoticn of 'roe indoar aiT qu,al;ity review and ' 7his ]JSI analogous to o1Q' effort oIIi the 'seTf'-exFi,rrg~i~!' cigarettetofoL1]s oA, overall fire pmvw~tim and! isolate itS5Wp10rterSI asaft'L-8moC1AIg. Str~ 1. Nbbilize all scientific studi'es of indoor air quality (e.g., radon, wood' stoves, gas stoves, foanaldehyde, asbestos, etc.) intola general indictnent of the air we breathe indoors. Use a scientific front - especially scme liberal Nader ~ 2. Use this material to fuel PR offensive an poor inclocar air quality. 3. Create a model indoor air quality bill to be added to suggested state legislation book published' annual'1'y. Model' bill wanld focus on ventilation, filters, inspections, etc. 9moking wrxnld not be dealt withidixectLy. 4. Make, presentations to all trade associations (USC of' C, NMA, API, etc. ) on the real indoor air quality issue. 5. Organize f"irms like ACVA into &travelling,road show to hawk their wares to govezzs~r=nt and businesses much like the, antis sell their advice to business and gowe.rnanent on snoking, pol'icies. Tb execute this program would require money, staff ti2ne and ai first-rate PR firm.

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