Anne Landman's Collection
TASK FORCE MISSION
Abstract
This document is a 1994 discussion of PM's plan to address smoking by minors, which turned into "Action Against Access." Goals for program include reducing the "number of hostile bills and regulatory efforts," "improving public recognition of our efforts" and "improving the press on minor's access."
Fields
- Quotes
From page 17: Measures of Success: 1. increase trade involvement in our programs 2. increase retail compliance with state age laws 3. reduce the number of hostile bills and regulatory efforts.. 4. Improve public recognition of our efforts 5. Improve press on minor's access.
- Company
- Philip Morris
- Author
- N/A
- Recipient
- N/A
Document Images
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Task Force Mission
Our mission was to "Look at what PM is doing and could be doing
on the issue of smoking by minors." In this context we- reviev
our existing marketing, sales and corporate affairs activitie:
To fully review this issue, we solicited participation from a
number of company functions. Our task force included:
Business Planning
Human Resources
Legal
Marketing
Sales
Corporate Affairs Carolyn Levy
Mike Fitzgibbons
Denise Keane
Ann von Germeten
T.C. Richards
Jim Thomas
Karen Chaikin
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Jack Lenzi 0
Ellen Merlo
Lance Pressl
Josh Slavitt ~t..
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Tina Walls cao
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Political Landscape - Driving Force
Theme of "protecting children" is used to promote efforts t
restrict smoking by adults.
These efforts include: Cigarette excise taxes, smoking
restrictions and marketing restrictions.
Even in the debate over addiction, youth smoking plays a
prominent role in the anti's call for FDA oversight.
We've been successful in addressing the bulk of anti-smoking
activity, but their efforts are increasing. Highlights include
Federal - FTC Investigates Camel Advertising
- 1994 Surgeon General Report
- David Kessler Urges FTC To Ban Tobacco Ads
- Waxman Hearing
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State - ADAMHA Requires Minimum Age Laws & Inspections
- State Attorneys General Review Retail Chain Policies ca
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- CA DOH "Stings" 2,000 Retailers -- 58% Fail Cd
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State/Local Tax Increases
1990-1994
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State/Local Smoking Restrictions
1990-1994
State/Local Advertising Restrictions
1990-1994
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State/Local Sampling Restrictions
1990-1994
The anti's have established well-funded public programs to
focus on the issue of youth and smoking.
These programs include:
ASSIST
California's Prop. 99
Massachusetts Question I
The RWJ grant
and local anti-smoking educational campaigns such as this
poster contest developed by SmokeFree Educational Servi
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In the press, the issue of youth and smoking generates front
page coverage -- such as this article which ran in USAToday.
This article discusses raising excise taxes and banning
tobacco advertising in order to protect minors from
becoming addicted.
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; Anti Smoking and Government Support
The anti-smoking movement has the full support of senior fec
officials and agencies on the issue of smoking by minors.
The release of the 1 994 Surgeon General's report on Youth and
Smoking was fully orchestrated with anti-smoking group medi
activity, including an AMA press conference calling for a ban or
tobacco advertising.
This is further evidence of their increased savy in influencing
public opinion.
