Jump to:

Anne Landman's Collection

WHY NOT WAIT UNTIL YOU'RE 18 BEFORE YOU DECIDE WHETHER OR NOT YOU WANT TO SMOKE?

Date: May 1990
Length: 1 page
2501109206
Jump To Images
snapshot_pm 2501109206

Abstract

This is a sample of a previous Philip Morris "anti-smoking" campaign aimed at youth. It's essentially a finger-wagging ad that says "you're not old enough for this." Essentially taunts kids, and equates smoking with another adult "initiation ritual": smoking.

Fields

Quotes

If you're not old enough to drive, you're not old enough to smoke. Why not wait until you're 18 before you decide whether or not you want to smoke?

Company
Philip Morris
Author
N/A
Recipient
N/A
Region
HONG KONG
Type
Advertisement
Subject
marketing
smoking initiation
youth

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 1: vsx29e00
I f you're not old enough to drive... I You're not old enough to smoke. WkIY IVOT WAIT UNTIL YOU'RE 18 BEFORE YOU DECIDE WHETHER OR NOT YOU WANT TO SMOKE?

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: