Anne Landman's Collection
"Ritchie"
Abstract
Letter from an advertising company to the Vice President of Lorillard that appears to express great pride in children aspiring to smoke like their parents.
Fields
- Notes
Attached is a photo of a child accepting a cigarette from what appears to be his smiling mother, who is extending him the entire pack. Dad looks on proudly.
- Quotes
Dear Manny: There's nothing like starting them out young! 'Ritchie' is a wonderful little guy and while he doesn't smoke, he tells me he talks up Newports all the time. Sincerely, Nicholas E. Keelsey Senior Vice President
- Company
- Lorillard
- Author
- Nicholas E. Keesley, Senior VP, Radio and Television Dept. at Lennen and Newell Advertising Agency, New York, New York
- Recipient
- Manuel Yellen, Vice President of Lorillard Co. Date
Document Images
LENNEN 8 NEWELL.INC.
ADVERTISING
380 MADISON AVENUE NEWYORK 17, N.Y.
_ .....4.: _.,.....
November 8, 1963
. I~anuel Yellen
ice President
. Loril]ard Company
i 0 E. 112nd Street
' York 17, New York
Dear Manny:
There's nothing like starting them out young!
'8itchie' is a wonderful little guy and, while
he doesntt smoke, he tells me he talks up
Newports all the time.
Sincerely;
Nicholas E. Keesely
Senior Vice President
Radio-Television
NEK:M
Att. . .
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