Anne Landman's Collection
Dakota brainstorming document
Length: pages
Abstract
Type of Document: Marketing document, report Title: Other Ways to Reach the Target Date: 10/02/89 Bates No. 507176999-7016 No. of Pages: 18 Site: http://www.rjrtdocs.com/ URL: Sorry, the way the RJR site is set up, I can't give you a URL. To find this document, go to http://www.rjrtdocs.com/, click on 'new Search' and enter as Combined Text the phrase 'Other Ways to Reach the Target' (without quotation marks). Only one document is returned, and this is it. Click 'view all pages' and grab a cup of coffee while it loads. Worth the wait. RJR introduced the Dakota brand as a competitor to Marlboro to compete for market share among younger smokers. This brainstorming document lists possible ways to market Dakota to this younger audience. We don't know which, if any, of these ideas may actually have been used, but the list itself is obviously the product of cigarette-marketing minds running absolutely free, and it offers valuable insight. Some of the suggestions on the list include: * Dakota 'Ice Cream Trucks' that drive through neighorhoods, play music and sample [give away free cigarettes] * Create a new flavor of ice cream called Dakota
Fields
- Operation/Project
- Dakota
- Type
- Marketing Plan
- Subject
- marketing
- Young Adult Smokers