Anne Landman's Collection
A Proposal for A Scientific Conference on the Benefits of Smoking
Abstract
This Philip Morris document (estimated date 1972) is a proposal to organize a scientific conference to discuss the gratification and benefits of cigarette smoking. The purpose of the conference was to "provide the scientific facts for a pro-cigarette public relations campaign." Eminent scientists would be invited to attend, and the conference was to be held in the middle of January, 1972 on the Island of St. Martin in the French Antilles. Invited scientists woulf be told "Philip Morris will pay all of your expenses." The document also states, "Conference proceedings to be published as a contribution to science."
PM's rationale for such a conference was:
"Scientists have been abundantly financed for the study of the adverse effects of smoking upon physical health. Scientists have not been supported for the study of the positive effects of smoking upon psychological well-being. Thus the public is hearing only why they should not smoke; they hear nothing in defense of smoking. The smoker is not being told that there are sound, scientific explanations for the satisfaction that he knows he gets from his cigarette. The conference will provide authoritative statements in support of smoking. "
Philip Morris planned this conference 8 years after the U.S. Surgeon General issued its first report definitively linked smoking with disease.
Fields
- Quotes
CONFERENCE TOPIC The Gratification of Cigarette Smoking
PURPOSES
Scientific: To stimulate scientists to a renewed study of the positive, rewarding aspects of cigarette smoking.
Corporate: To provide the scientific facts for a pro-cigarette public relations campaign.
PARTICIPANTS Twenty prominent scientists from the life, behavioral and social sciences (see roster of invitees).
PLANS
Eminent spokesmen of the represented disciplines will present papers for discussion. Conference proceedings to be published as a contribution to science.
RATIONALE
Scientists have been abundantly financed for the study of the adverse effects of smoking upon physical health. Scientists have not been supported for the study of the positive effecfts of smoking upon psychological well-being. Thus the public is hearing only why they should not smoke; they hear nothing in defense of smoking. The smoker is not being told that there are sound, scientific explanations for the satisfaction that he knows he gets from his cigarette. The conference will provide authoritative statements in support of smoking. These statements can become the basis for a pro-cigarette public relations campaign.
- Company
- Philip Morris
- Author
- Presumed corporate author, Philip Morris
- Recipient
- Presumed corporate recipient, Philip Morris (found in the area of William Dunn's secretary's files at PM)
1994 Wrote book on ETS for industry. Used by industry to discuss the proposed mechanics of effect of bioloigcal plausibility of ETS contribution to cardiovascular disease. Proposed consultant to comment on Federal OSHA proposal on workplace smoking. Worked at Hazleton Laboratory in UK.
Industry Consultant, CTR grantee and a CTR Special Project recipient.
Invitee to attend PM-sponsored conference on the benefits of smoking (1972)
Author of "Smoking Attitudes and Practices in Seven Preliterate Societies"
Pro. Psychiatry,
Adjunct professor of Psychology, New York University
Plaintiff
Studied why smokers smoke.
Defense
Hans Selye was a CTR grantee and Special Project recipient. (PMI's Introduction to Privilege Log and Glossary of Names, Estate of Burl Butler v. PMI, et al, April 19, 1996)
research linking smoking to improving symptoms of Parkinson's and Alzheimers
Document Images
A PROPOSAL FOR A
SCI ENTIFIC CONFERENCE.
ON THE BENEFITS OF SMOKING
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CONFERE'NCE' TOPIC
T'he~ 6rait~ilfi ca~t~to~n~ of Ci g~a~rette~ Smo~ki~ng,
PURPOSES ~
cigarette public relations caimpaign.
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Twenty prominent scientists from the life, behavioral and
social sciences (see roster of invitees).
PARTICIPANTS
PLANS
.Scientific: To stimulate scientists to a renewed study of
the posiitive, rewlardiing aspects of cigarette
smoki'ng.
Corporate: To provide the scientific facts for a proi-
Eminent spokesmen of the represented diisciplines will present
papers for discussion. Conference proceedings to be publishedi
als a contri'blution to sciienice.
RATIQNALE'
Scientists have been abundantly f'inanced'for the study of
.,the adverse effects of'smoking upon physi'call health.
Scientists have not been supported for the study of the
positive effects of smoking, upon psycholl'ogii'call welil-beinig.
Thus the public is hearing oniy why they shouild not smoke;
they hear nothi'ng in defense of smoking.
The smoker i s not bei'ng!tolid that there are sound, sci enti f i c
explanations for the satisfaction that he knlows he gets fromi
hiiisci'garette. -
The conference will provide authoritative statements in
support of smokiing. These statements can become the basis
for a pro-cigarette public relati'ons campaign.
P~~ROP~~O'~S~E©~~ LETTER O~F~ INVITATION
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I 'am plleased to announce that the Council for Tobacco.
Research is sponsoring al scientific conference on the topic,
"Motiivati'onal Miechani sms of Ci'garette Simoki ng ."'
It iis a truismithat cigarette smoking is a gratifyiing,
act, but the nature of'the reward alssociated with the act is
by no means clear. The aim of the conference is to stimulate
fresh, multiidiscipllinary thought on a question which over the
years has generated a 1ot of heat aind data but not much light.
The plan is to bring together prominent minds from the life,
behavioral andisociial sciences with the following objectives:
1) To propose and dliiscuss hypotheses and
theoretical modells pertinent to the topic
2) Toltest the f'i t of these conceptual i'zati onis
tolthe emipi ri call data i n the 1 i terature
To consider the results of recent
unpubl!i shed studliies.
To give impetus and direction tolfolilow-up
research.
We halve gotten a strong endorsement of the topic and
agreement to participate iin the conference from a number of
key researchers, including Paul Lazarsfelid of'Columbli'a
University, Hans Selye from the University of Montreal,
Larry Stein from Wyeth Laboratories, and'Murray Jarvik from
the Albert Einstein SchooT of' Medicine and Surgery. Con -
vincedlfrom thiis response that the idea iis sound, we have
proceeded to d'raw,up a list of an additional twenty investi-
gators whom we feel could make a genuine contribution blecaiuse
of the relevance of their expertfse to the probl!em and/or
because their publlished work has revealed competent interest
inithe subject.
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This letter, then, is an fnvitation to you to attend
the conference. We halve tentativeTy reserved accommodations
at La Belle Creol'e Hlote1ll on Saint M'artiin Island of the
French Anti 11'es for January 12'-16, 1972. Phi 1 i p Miorri s wiill
pay al l of your exp.enses. I'nformati'oniabout the i sl and and
the hotel is encl'osed.
Sponsorship by the Council, for Tobacco Research rests
upon the convi ctiiorr that the i ndustry wi'l l benefi t more
from whatever may be the results of a free, concerted',
scholarly attack upon the qluestiion than from allowing a
continuation of the present state of'inadequate knowledge.
A tentative conference program and some of our thoug,hts.
on the methodological aspects of the problem are enclosedi.
More detailed information w1ll be made availablie as plans
crystallize.
We are l ookiing forward to a stiimuil ati ng and provocati ve
conference. We hope you can joiiin us.
Siincerely yo~urs,
E'nclosures
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ROSTER OF PROPOSED PARTICIPANTS
. Armitagle, Ph.D., Research Pharmacologiiist, Tobacco R'esearch
Councill Laboratories, Harrogate, Eniglaind
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..Sepulveda VA Hospital, Los Angeles
Barbara B. Brown, M.D., Chiief of Experimental Psychiatry,
Sheldon M. Cohen, Ph.D., Assistant Professor of Psychology,
Bard College
Albert Damon, Ph.D., M.D., Lecturer, Anthropolo1gy andlEpidemiolo1gy,.
Harvard University °
J. Eysenck, Ph.D., Professor of Psychology, Institute of
Psychiatry, Universi'ty of London
Erich Fromm, Ph.D., Professor of Psychoanallysis, Medical School,
National University of Mexicoland Adjunct Professor of
Psychology,, New York Umiversity -
Joan Si. Guilford, Ph.D., Grant Project D11'rector, Holy Cross
Hospital, Mission H'ills,, California
Ronald R. Huitchinsoin, Ph.D,. Associate Professor of Psychology,
Western Miichigan University
Richard J. Hickey, Ph.D,., Fels Institute of Local and State
Governmentsi, Un1versi ty of Pennsyl vani a.
Murray E. Jarvik, Ph.D., Associate Professor of Pharmacol'ogy,
A1 bert Ei'nstei niCol 1 ege of Medi cilne
Seymour S. Kety, M.D., Departmenit of Psychiatry, H'arvard.
Medical School
Paul Lazarsfeldl, Professor of'S'ociolog,y, Columbia University
M. Powell Lawton, Ph.D., Director, Behavioral Research,
Philidelphia Geriatric Center
N'eall Miller, Phi.D., Professor of' Psychlology, Rockefeller ~
Universi'ty Q
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Stanley Schacter, Ph.Di., Prolfessor of Social Psychology, W
Columbia U'niversity
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Selye, M.D" Ph.D., Director,-Institute of Experimental
Medicine and Surgiery, University of Montreal
Larry Stein, Ph.D., Manager, Department of Psychopharmacology,
Wyeth Laboratories
Leo Srole, WD., Professor of Social Sciences,-Department of
Psychiatry, Collumbia University College of Physicians and
Surgeons
Caroline B. Thomas, M.D., Lecturer in Epidemiology, School of
Hygiene and Rublic Health, Johns Hopkins University School
of Medicine
Silvan Tomkins, Ph.D., Director, Center for Research on
Cognition and Affect, City University, New York
Benjamin B. W'eybrew, Ph.D., Head, Personnel R;search"nranch,
VS. Naval Medical Research Laboratory, New London,
Connecticut.
David Wise,, Ph.D4, Research Psychologist, Wyeth Laboratories
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TENTATIVE PROJECT CARIBB CONFERENCE PLANS'
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LOCATION: La Bellle Creole Hotel Saint Martin Islland'
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DATES: Jianu~ary 12-16, 1972
CCRITICAL PRE-CONFERENCE DATES:
Jan., 1971
April 15, 1971 - Goino-go decision. Confirmation and
detai l s tolcoinferees.
- Provide conferees an origi'nall
literature revi'ew and'a literature
packalgie.
Sept. 1, 1971 - Target date for first drafts of
Nov. 1,
1971 original papers for distribution to
discussants.
- Distribution of results of studies
Dec. 1,
1971 to be presented alt conference.
- Target date for receipt of rough
drafts~ of diiscussant papers..
CONFERENCE DATES (see attached programi)~
PROCEEDI'NG&PUBLICATIO'N TARGE'T'DATE: July 1, 1972
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TENITATIVE,CONFERENCE PROGRAM
PROJEC'T CARIBB
January 12-16, 1972
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WEDNESDAY'
5 p.m. - Sociall hour
7 p.m. - Welcoming diirrner
Speaker: Hans Selye, M.D., Ph.D.
University of Montreal
T'HURSDAY
9 a.m. -- "The P1hysiolog;i'cali Basis of Motivation
and Reward," by Larry Steiin, psycho-
pharmacologist, Wyeth Laboratories
1!0 a.m. - "The Psychosocial Basi's. of Motiivatio!n
andl Reward," by Neal Mi l ller, Professor
of Psychoillogy Rockefeller University
1 p.m. - Research reports
3 p.m. - Reseairch reports
FRIDAY
9 a.m. - Paper presentation (pharmacollogjicali),
1'0 a.m. - Paper presentation (biomedical)
8 p.m. - Paper presentation (psychoanalyttc)
SATU!RDAYI
9 a.m. - Paper presentation (soci'ological/
arrthropological)
10 a.m. - General Discussion
1 p.m. - Small group work sessions
(Research formulation? Conceptual.
models?' P'ubliicationl planning?')
6 p.m. - Final di'rrner
Speaker: Erich F'rommi, psychoanalyst
New,York University
SUMiDA'Y
Uinscheduled
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COST SHEET -
(Based on 25 Conferees)
Air Travell - per conferee - $408 $10,200
I ($308 from Kennedy)
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L& Belle Creolle Hotel - American Plan
a1ccommodiations for 5' days @ $80/day/conferee
+ 15% gratui ty (i ncl udes coicktai l
banquet, meeti n, g faci lli tiies ) hours,
12 ,075
' - Miiscel l aneous 4,000.
Total Cost of Conference $26,275
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